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All Journal Media Mahardhika Al Dzahab SENTRI: Jurnal Riset Ilmiah Jurnal Nusa Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Nuryani, Hanifa Sri
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FACTORS THAT INFLUENCE DEMAND FOR SHARIA FINANCING ON CHANGES IN MSME INCOME IN SUMBAWA DISTRICT : (Case Study on Customers of Bank Syariah Indonesia Sumbawa District Branch) Nuryani, Hanifa Sri
Media Mahardhika Vol. 22 No. 2 (2024): January 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i2.816

Abstract

This research aims to determine the factors that influence the demand for sharia financing on increasing MSME income in Sumbawa District (case study of customers of Bank Syariah Indonesia, Sumbawa Regency Branch). The research results are: first, the impact of Bank Syariah Indonesia's sharia system in Sumbawa District shows a significant influence on changes in income of micro, small and medium enterprises (0.000 < 0.05). The factor that causes this is that small and medium micro business actors in Sumbawa District realize that the sharia system will always bring blessings to every business they undertake. Second, the effect of promotion on changes in income of micro, small and medium enterprises in Sumbawa District in the case of Bank Syariah Indonesia in Sumbawa District did not have a significant impact (0.571 > 0.05). The cause of this is that micro, small and medium business actors in Sumbawa District cannot access the internet, in fact the internet network in some places for small, micro and medium business actors is not yet accessible, where promotion of financing products is mostly done online. Third, the influence of trust in Bank Syariah Indonesia, Sumbawa District Branch, has a positive impact on changes in the income of micro, small and medium enterprises (0.006 < 0.05). The factor that causes this is that micro, small and medium enterprises already believe in the systems and products offered by Bank Syariah Indonesia, Sumbawa District Branch, so that the bank and micro, small and medium enterprises are always on time in repaying their loans every month. Fourth, the influence of facilities and services on demand for sharia financing at Bank Syariah Indonesia Sumbawa District Branch for micro, small and medium enterprises does not have a significant impact (0.909 > 0.05). The factor that causes this is the lack of supporting capacity of human resources.
PENGARUH LINGKUNGAN KERJA, PELATIHAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. INDOMARET DI SUMBAWA BESAR NUSA TENGGARA BARAT Askila, Wa Ode; Nuryani, Hanifa Sri
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.46

Abstract

This research aims to examine the influence of the work environment, work training and work motivation on the performance of PT employees. Indomaret Sumbawa Besar branch, West Nusa Tenggara. The sampling technique used is the Census sampling technique, namely the number of samples is known. The research sample consisted of 86 employees spread across all Indomaret branches in Sumbawa Besar, West Nusa Tenggara. The analytical tool used in this research is multiple linear regression. The results of this research show that the Work Environment has a significantly positive effect on Employee Performance, JobTraining has a significantly positive effect on Employee Performance, and Work Motivation has a significant positive effect on Employee Performance.
Pengaruh Brand Image, Brand Awareness Dan Lifestyle Terhadap Keputusan Pembelian Smartphone Samsung Pada Kalangan Mahasiswa Universitas Teknologi Sumbawa Hauzam, Sameer Mido; Nuryani, Hanifa Sri
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f28aqw67

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand awareness, dan lifestyle terhadap keputusan pembelian smartphone Samsung di kalangan mahasiswa Universitas Teknologi Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif. Pengambilan sampel dilakukan dengan teknik purposive sampling terhadap 130 mahasiswa yang merupakan pengguna smartphone Samsung, dan data dikumpulkan melalui penyebaran kuesioner. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel brand image dan brand awareness berpengaruh secara signifikan terhadap keputusan pembelian. Semakin positif citra merek dan semakin tinggi kesadaran mahasiswa terhadap merek Samsung, maka semakin besar pula kecenderungan mereka untuk melakukan pembelian. Namun, variabel lifestyle ditemukan tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian. Hal ini mengindikasikan bahwa gaya hidup mahasiswa bukan menjadi faktor penentu utama dalam memilih smartphone Samsung. Temuan ini memberikan implikasi bahwa strategi pemasaran Samsung perlu lebih fokus pada penguatan citra merek dan peningkatan kesadaran di segmen mahasiswa.
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Boos Bakery di Sumbawa Goban, Laurensia Nona; Nuryani, Hanifa Sri
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bsg50d20

Abstract

Penelitian Penelitian ini bertujuan untuk menguji Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Boos Bakery Di Sumbawa. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif. Sehingga penelitian ini memberikan gambaran dan penjelasan terperinci terkait topik penelitian berdasarkan data yang diperoleh dari kuesioner yang disebarkan secara langsung. Penentuan sampel diperoleh melalui teknik non probability sampling dan metode purposive sampling dengan menggunakan rumus dari Hair sehingga didapatkan total sebesar 160 sampel. Metode pengumpulan data menggunakan alat skala likert yang telah dimodifikasi, dengan skor satu sampai empat. Hasil Penelitian ini yaitu: (1) kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen, (2) harga yang ditawarkan memiliki pengaruh positif dan siginifikan terhadap keputusan pembelian, dan (3) promosi yang dilakukan Boos Bakery memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada Boos Bakery.
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Dan Persepsi Harga Terhadap Kepuasan Konsumen Dalam Menggunakan Aplikasi Ferizy Penyeberangan Pototano-Kayangan Latuo, Tiara Anastasya; Nuryani, Hanifa Sri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8amk6w24

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan, dan Persepsi Harga Terhadap Kepuasan Konsumen dalam Menggunakan Aplikasi Ferizy Penyeberangan PotoTano-Kayangan. Dengan jenis penelitian kuantitatif. Sampel yang digunakan berjumlah 126 responden pengguna aplikasi Ferizy berdasarkan rumus Hair dengan teknik pengambilan sampel menggunakan Purposive Sampling. Pengolahan data primer menggunakan Statistical Package for the Social Sciences (SPSS) dengan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian ini diperoleh: (1) Kualitas Pelayanan tidak berpengaruh positif signifikan terhadap Kepuasan Konsumen, (2) Kemudahan Penggunaan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, (3) Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Konsumen dalam menggunakan aplikasi Ferizy Penyeberangan PotoTano-Kayangan.
Strategi Digital Marketing: Dampak Influencer, Iklan Berbayar, dan Desain Visual terhadap Perilaku Pembelian Konsumen: Digital Marketing Strategies: The Impact of Influencers, Paid Ads, and Visual Design on Consumer Purchasing Behavior Nuryani, Hanifa Sri
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5815

Abstract

Purpose: This study aims to empirically examine the effects of influencer marketing, paid advertising, and visual design on consumer purchasing decisions within the context of digital marketing in Sumbawa Regency. Design/Methodology/Approach: A quantitative approach with an explanatory research design was employed to explain the causal relationships among variables. The sample consisted of 150 consumers in Sumbawa Regency, selected using purposive sampling. Data were collected through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS 4 software. Findings: The results indicate that influencer marketing, paid advertising, and visual design each have a positive and significant effect on consumer purchasing decisions. Collectively, these three independent variables explain 74.3% of the variability in purchasing decisions, demonstrating strong predictive power of the model. Research Implications: Effective digital marketing strategies must be integrated. To enhance consumer purchasing decisions, companies cannot rely on a single tactic but should instead combine the authentic persuasive power of influencers, the precise reach of paid advertising, and the credibility appeal of visual design synergistically to create a holistic and competitive marketing ecosystem.
Strategi Digital Marketing: Dampak Influencer, Iklan Berbayar, dan Desain Visual terhadap Perilaku Pembelian Konsumen: Digital Marketing Strategies: The Impact of Influencers, Paid Ads, and Visual Design on Consumer Purchasing Behavior Nuryani, Hanifa Sri
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5815

Abstract

Purpose: This study aims to empirically examine the effects of influencer marketing, paid advertising, and visual design on consumer purchasing decisions within the context of digital marketing in Sumbawa Regency. Design/Methodology/Approach: A quantitative approach with an explanatory research design was employed to explain the causal relationships among variables. The sample consisted of 150 consumers in Sumbawa Regency, selected using purposive sampling. Data were collected through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS 4 software. Findings: The results indicate that influencer marketing, paid advertising, and visual design each have a positive and significant effect on consumer purchasing decisions. Collectively, these three independent variables explain 74.3% of the variability in purchasing decisions, demonstrating strong predictive power of the model. Research Implications: Effective digital marketing strategies must be integrated. To enhance consumer purchasing decisions, companies cannot rely on a single tactic but should instead combine the authentic persuasive power of influencers, the precise reach of paid advertising, and the credibility appeal of visual design synergistically to create a holistic and competitive marketing ecosystem.
Analisis Bibliometrik Riset Pemasaran Media Sosial: Peran AI dan Teknologi Emerging dalam Perilaku Konsumen Nuryani, Hanifa Sri
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 3 (2026): SENTRI : Jurnal Riset Ilmiah, Maret 2026 (In Press)
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i3.6019

Abstract

This study presents a systematic bibliometric analysis exploring the evolution of social media marketing research, emphasizing the integration of artificial intelligence (AI) and emerging technologies in shaping consumer behavior between 2015 and 2025. Utilizing the rigorous PRISMA protocol, the research analyzes 70 high-impact articles from the Scopus and Sinta databases, carefully triangulated with credible secondary data from leading global industry reports. Through VOSviewer visualization, four primary thematic clusters are identified: AI Evolution and Personalization, Immersive Technologies in Marketing, Dynamics of Digital Consumer Behavior, and Data Ethics and Privacy. The findings reveal a definitive paradigm shift from reactive automation to generative AI, which fundamentally drives hyper-personalization and fosters co-creative brand-consumer relationships. Furthermore, immersive technologies, particularly the Metaverse, are increasingly redefined as seamless phygital layers rather than isolated virtual environments. Crucially, the study highlights the privacy paradox as a central dilemma, noting that modern consumers demand highly personalized experiences while remaining profoundly skeptical regarding data utilization. This phenomenon occurs alongside the growing dominance of short-form videos and user-generated content. Ultimately, this research contributes theoretically by mapping the interdisciplinary nexus of digital marketing, behavioral psychology, and managerial accounting. To maximize practical utility, marketing practitioners are strongly advised to establish a robust trust architecture prioritizing algorithmic transparency and explicit value exchange to ethically navigate the privacy paradox.
Pemasaran Digital Siswa SMKN 1 Sumbawa Berbasis Instagram dan Facebook Nuryani, Hanifa Sri; Nuryadi, Halid; Muhammad Rizqi, Reza
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jammkb83

Abstract

aligning student competencies with the accelerating global digital economic transformation. At State Vocational High School (SMKN) 1 Sumbawa Besar, specifically within the Online Business and Marketing (BDP) program, a significant discrepancy exists between students' extensive social media engagement and their deficient literacy in utilizing these platforms for productive, commercial purposes. Most students perceive digital platforms exclusively as entertainment and passive interaction tools. This article examines the implementation and outcomes of a community service program designed to restructure paradigms and enhance technical digital marketing competencies through Instagram and Facebook platforms. Grounded in promotional mix and integrated marketing communication theories, the approach positions social media as a strategic instrument for creating value propositions and building measurable customer engagement. The Participatory Action Research (PAR) framework encompassed three phases: situational analysis through observation, intensive workshops incorporating hands-on training in Instagram visual content management and Facebook Ads, and comprehensive evaluation. The program engaged 60 students from grades X and XI. Quantitative evaluation through pre-test and post-test instruments revealed significant success in knowledge transfer and skill acquisition. The mean cognitive and technical comprehension score increased by 27.2 points, from 55.4 to 82.6 upon completion. Furthermore, the initiative successfully transformed students' psychological orientation from passive consumers to strategic content producers capable of designing and evaluating data-driven digital advertising campaigns. The integration of practical digital marketing training proved effective in equipping vocational students with industry-relevant 21st-century competencies. Findings underscore the imperative for educational stakeholders to formally integrate advanced digital marketing modules and advertising budget allocations into the regular curriculum and Teaching Factory (TEFA) units, thereby ensuring sustainable digital entrepreneurship competencies for advancing future micro-business ecosystems.
Co-Authors Askila, Wa Ode Goban, Laurensia Nona Hauzam, Sameer Mido Latuo, Tiara Anastasya Muhammad Rizqi, Reza Nuryadi, Halid