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All Journal MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Ilmiah Ilmu Komunikasi Communique Algebra
Ariska, Juli
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Komisi Pemilihan Umum Kota Binjai Dalam Meningkatkan Literasi dan Partisipasi Pemilih Pemula Pada Pemilu 2024 Ariska, Juli; Pohan, Syafruddin
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 6 No 2 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v6i2.357

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi publik yang dilakukan oleh KPU Kota Binjai dalam meningkatkan literasi dan partisipasi pemilih pemula pada Pemilu 2024. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dimana peneliti melakukan observasi melalui analisis media sosial instagram @kpukotabinjai, wawancara langsung dengan kpu dan studi dokumentasi sebagai teknik analisis data. Setelah mendapatkan hasil, peneliti menganalisis data menggunakan teori strategi, teori komunikasi Harlold Laswell dan psikologi komunikasi. Hasil penelitian ini menujukkan bahwa KPU Kota Binjai telah melaksanakan strategi komunikasi publik dengan memperhatikan unsur perencanaan, imlementasi dan evaluasi yang dikemas secara menarik melalui media komunikasi.
PERAN CORPORATE SOCIAL RESPONSIBILITY KANTOR PERWAKILAN BANK INDONESIA PROVINSI SUMATERA UTARA DALAM PEMBERDAYAAN USAHA MIKRO KECIL MENENGAH IR & IR SONGKET DELI Ariska, Juli; Harahap, Nursapiah; Devianty, Rina
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 1 (2022): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v2i1.249

Abstract

ABSTRAK Kantor Bank Indonesia Provinsi Sumatera Utara merupakan salah satu Kantor Perwakilan Bank Indonesia yang berlokasi di Sumatera Utara dan memiliki tujuan utama untuk mencapai dan menjaga kestabilan nilai rupiah. Dalam mencapai hal tersebut, Bank Indonesia telah menerapkan strategi komunikasi dengan pemanngku kepentingan khususnya UMKM dengan program pemberdayaan UMKM melalui Program Sosial Bank Indonesia dan UMKM Binaan Khususnya di UMKM IR & IR Songket Deli. Penelitian ini menggunakan metode kualitatif untuk mengumpulkan data melalui observasi, wawancara dan dokumentasi. Kemudian, setelah data terkumpul, peneliti melakukan reduksi data, penyajian data, dan penarikan kesimpulan. Informan dalam penelitian ini berjumlah tujuh orang dan dipilih menggunakan teknik purposive sampling, dimana tiga diantaranya merupakan pegawai Kantor Perwakilan Bank Indonesia Provinsi Sumatera Utara dan lima orang berasal dari UMKM IR & IR Songket Deli. Hasil penelitian menujukkan proses pelaksanaan, bentuk dan juga manfaat peran corporate social responsibility Kantor Perwakilan Bank Indonesia Provinsi Sumatera Utara. ABSTRACT The North Sumatra Province Bank Indonesia Office is one of the Bank Indonesia Representative Offices in North Sumatra and has the main objective of achieving and maintaining the stability of the rupiah value. In order to achieve this goal, Bank Indonesia has implemented a communication strategy with stakeholders, especially MSMEs, with the MSME empowerment program through the Bank Indonesia Social Program and MSMEs assisted, especially in IR & IR Songket Deli MSMEs. This study uses a qualitative method by collecting data through observation, interviews and documentation. Then, after the data is collected, the researcher will perform data reduction, data presentation and conclusion drawing. There were seven informants in this study and were selected using a purposive sampling technique, of which three were employees of The North Sumatra Province Bank Indonesia Office and five were from SMEs IR & IR Songket Deli. The results of the study show the implementation process, form and benefits of the role of corporate social responsibility at the Bank Indonesia Representative Office, North Sumatra Province.
KOMUNIKASI PEMASARAN KOPI SUSTAINABLE SEBAGAI NILAI KEUNGGULAN (VALUE PROPOSITION) PRODUK Pohan, Syafruddin; Ariska, Juli; Lubis, Nisa Afifah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 3 No 3 (2023): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

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Abstract

ABSTRAK Kopi merupakan salah satu peranan terbesar bagi pertumbuhan ekonomi Indonesia. Dengan banyaknya persainagn bisnis di Indonesia, pengusaha harus memikirkan pentingnya strategi komunikasi pemasaran dalam memasarkan produk dan jasanya. Menurut Global Agricultural Information Network terjadi peningkatan konsumsi kopi sebanyak 13,9% atau setara dengan 294 ribu ton dari tahun sebelumnya. Salah satu dari nilai keunggulan produk coffee shop adalah sistem pertanian yang baik. Hasil dari penelitian menunjukkan bahwa model AIDA ataupun Komunikasi pemasaran digital 4.0 dan menuju 5.0 sebagai model bisnis yang dapat meningkatkan daya saing produk baik dalam negeri atau luar negeri. Pemanfaatan saluran komunikasi pemasaran akan menciptakan relevansi ekonomi yang baik bagi petani dan konsumen. Kata kunci : Coffee shop , Komunikasi pemasaran   ABSTRACT Coffee is one of the biggest roles for Indonesia's economic growth. With so many business competitions in Indonesia, entrepreneurs must think about the importance of marketing communication strategies in marketing their products and services. According to the Global Agricultural Information Network, there was an increase in coffee consumption by 13.9% or the equivalent of 294 thousand tonnes from the previous year. One of the superior values of coffee shop products is a good farming system. The results of the study show that the AIDA model or digital marketing communications 4.0 and towards 5.0 is a business model that can increase product competitiveness both domestically and abroad. Utilization of marketing communication channels will create good economic relevance for farmers and consumers. Keywords: Coffee shop, Marketing Communication
Intrapersonal Communication Model and Self-Concept among Female Drivers as Heads of Household in Medan City Ariska, Juli; Nurbani, Nurbani; Kurniawati, Dewi
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.9921

Abstract

As Indonesia’s third-largest city, Medan has witnessed rapid growth in ride-hailing services, providing employment opportunities for women who challenge traditional gender roles by working as motorcycle taxi drivers. In a predominantly patriarchal society, female drivers who also serve as heads of households face unique challenges in balancing professional responsibilities with cultural expectations. This study examines the intrapersonal communication processes and self-concept development of female motorcycle taxi drivers in Medan. Using a qualitative phenomenological approach, data were collected through observations, in-depth interviews, and focus group discussions with five primary informants—women who work as online motorcycle taxi drivers while serving as heads of households. Additional insights were gathered from five triangulation informants, including a Gojek task force member, a psychologist, the drivers’ children, and fellow drivers. The findings indicate that despite experiencing gender discrimination and social stigma, these women construct positive self-concepts through self-talk and cognitive reframing. This study introduces the RISE Communication Model (Resilience, Insight, Self-Empowerment, Evolution), demonstrating how these women develop resilience while maintaining their cultural identity. The model provides a conceptual framework for understanding psychological adaptation mechanisms among women in non-traditional occupations within Medan’s diverse urban landscape.
Co-Authors Dewi Kurniawati Harahap, Nursapiah Lubis, Nisa Afifah Nurbani Nurbani, Nurbani Pohan, Syafruddin Rina Devianty, Rina