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All Journal Jurnal Sinergi Jurnal Siasat Bisnis JBMR: Journal of Business and Management Review Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Multidisiplin Sahombu Ebisnis Manajemen
Asmai Ishak
Faculty Of Business And Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Sinergi

 1 
Audit Pemasaran Berdasarkan Strategic Marketing Plus 2000 CV. Morinda House Bogor Erita Dwi Cahyani; Asmai Ishak
Sinergi: Kajian Bisnis dan Manajemen Edisi Khusus on Marketing
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v0i0.920

Abstract

Penulisan tesis ini mengambil studi kasus pada CV. Morinda House untuk medeskripsikan proses penerapan audit pemasaran dengan metode Competitive Audit berdasarkan kerangka kerja Strategic Marketing Plus 2000. Hasil dari analisis audit ini dapat digunakan oleh perusahaan sebagai dasar untuk memodifikasi strategi dan taktik pemasarannya serta meningkatkan nilai perusahaan sehingga mampu beradaptasi dengan segala perubahan lingkungan bisnis.Kata Kunci: Audit pemasaran, Strategic Marketing Plus 2000
The Use of Market Orientation As an Effective Approach in Winning and Sustaining Market Asmai Ishak
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 2 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i2.3806

Abstract

When Asia becomes an integrated market, it means two things for companies op-erating in it. Firstly, they will have much bigger market, but secondly they will have many new competitors to win the market. The question is, especially for Indonesian companies, are they ready to compete in such more global market? This simple question arises from the reality that most of Indonesian companies are not able to compete with foreign ones. The main reason for this incompetence is that many Indonesian managers tend to ignore customers’ needs, and presume that the market will absorb whatever they produce. In current business environment, information technology enables consumers to be well informed, and to select what they want. Only satisfying customer is not enough in today’s business environment. This paper discusses the importance of the adoption of market orientation for Indonesian companies to face the en-vironmental changes resulting from Asian as an integrated market.Keywords: market orientation, integrated market, competition
Co-Authors Ahmad Miftah Baiquni Albari Albari Anas Hidayat Anas Hidayat Azman Ismail Budi Setiono Erita Dwi Cahyani Febriani Wahyusari Nurcahyanti Lalu Supardin Rahma Elsitasari Shairazi Samsudin Sri Rejeki Ekasasi, Sri Rejeki Zalfaa Azzahra Fadhlila Zhafitri Luthfi