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All Journal Jurnal Pedagogi dan Pembelajaran International Journal of Social and Management Studies (IJOSMAS) Journal of Information Systems and Management
Simorangkir, Yosua Novembrianto
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Journal : Journal of Information Systems and Management

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Pengaruh Internal Brand Management terhadap Work Engagement: Analisis Perspektif Dosen Indonesia Simorangkir, Yosua Novembrianto; Suroso; Widodo, Adi; Wijaya, Muhamad Rizky; Nadeak, Multi
Journal of Information Systems and Management (JISMA) Vol. 3 No. 1 (2024): February 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v3i1.1114

Abstract

Studi ini mengkaji hubungan antara internal brand management (IBM) yang terdiri atas internal brand communication (IBC), brand-centered training (BCT) dan transformational leadership (TL) terhadap work engagement (WE) di sebuah universitas di Jakarta. Sebuah model diusulkan dan diuji menggunakan sampel 250 dosen home based dengan menggunakan teknik simple random sampling. Data dianalisis dengan SEM PLS dan software SmartPLS 4.0. Temuan penelitian ini mengonfirmasi bahwa internal brand communication, brand-centered training dan transformational leadership berpengaruh positif terhadap work engagement. Hasil studi ini juga menunjukkan bahwa internal brand communication, brand-centered training dan transformational leadership merupakan prediktor yang baik bagi work engagement dosen di perguruan tinggi. Implikasinya, efek gabungan dari komunikasi tentang citra universitas (internal brand communication), pelatihan yang berpusat pada membangun brand image universitas (brand-centered training), dan kepemimpinan transformasional dapat menciptakan lingkungan kerja dosen yang terhubung dengan organisasi, termotivasi untuk berkontribusi terhadap keberhasilannya, dan terlibat dalam peran brand kampus. Dengan memprioritaskan faktor-faktor ini, manajemen universitas dapat menumbuhkan budaya keterlibatan, komitmen, dan keselarasannya dengan brand image universitas, yang pada akhirnya mengarah pada peningkatan kinerja dan kepuasan seluruh stakeholders perguruan tinggi.
Digital Transformation in Small and Medium Enterprises: A Qualitative Study of Adoption Challenges and Strategies Simorangkir, Yosua Novembrianto; Nuryanti, Yulis; Suroso, Suroso; Iskandar, Joni; Pebrina, Erni Taruli
Journal of Information Systems and Management (JISMA) Vol. 4 No. 6 (2025): December 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i6.1233

Abstract

Digital transformation has become a strategic necessity for Small and Medium Enterprises (SMEs), yet its implementation remains uneven due to complex technological, organizational, and contextual barriers. This study explores how SMEs navigate the challenges of adopting digital technologies and the strategies they employ to adapt within resource-constrained environments. Using a qualitative multi-case study approach, data were collected through semi-structured interviews, observations, and document analysis involving SMEs across diverse sectors. The findings reveal that technological limitations—such as inadequate infrastructure and high software costs—intersect with financial constraints to restrict the scope of digital adoption. Organizational readiness and human resource capability further influence transformation outcomes, with limited digital literacy and resistance to change emerging as significant inhibitors. Despite these challenges, SMEs demonstrate adaptive resilience by adopting incremental digitization, leveraging collaborative networks, and aligning digital initiatives with their operational contexts. Leadership commitment and capability-building efforts also play crucial roles in shaping transformation pathways. The study contributes to theoretical discourse by extending the relevance of the Technology–Organization–Environment (TOE) framework and the Resource-Based View (RBV) within emerging-market SME contexts. Practically, the findings underscore the need for targeted support systems, affordable digital solutions, and capacity-building programs to enable inclusive digital transformation.
Co-Authors Adi Widodo Joni Iskandar, Joni Lumbantoruan, Jitu Halomoan Nadeak, Multi Novitasari, Dewiana Nuryanti, Yulis Pebrina, Erni Taruli Pramono, Tias Samsudin Suroso Suroso Suroso Wijaya, Muhamad Rizky