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All Journal WARTA SENTRALISASI Inovator : Jurnal Manajemen
Zarkasy, Muhammad Ridlo
Unknown Affiliation
Economics, Econometrics & Finance Education

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Peningkatan Potensi Kelompok Tunagrahita melalui Program Budidaya Tanaman di Desa Karangpatihan Ponorogo Jawa Timur Kurniawan, Dhika Amalia; Zarkasy, Muhammad Ridlo; Maemunah, Hayatul; Muhammad, Muhammad
WARTA LPM WARTA LPM, Vol. 25, No. 2, April 2022 (in Progress)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v25i2.12636

Abstract

Mitra dalam pengabdian kepada masyarakat ini adalah kelompok masyarakat Tunagrahita di Desa Karangpatihan Balong Ponorogo. Adapun masalah utama yang dihadapi mitra adalah kelemahan dalam berfikir, bertindak, serta bersosial dengan masyarakat sehingga tidak mampu bekerja dan mencukupi kebutuhan hidupnya. Hal ini disebabkan karena krisis pangan pada tahun 1967. Kondisi ini terjadi dalam waktu bertahun-tahun sehingga mengakibatkan para Tunagrahita tidak dapat bekerja layaknya orang normal, sehingga berdampak pada ketidakmampuan secara ekonomi.  Untuk mencukupi kebutuhan sehari-hari para Tunagrahita menggantungkan ekonominya dari bantuan pihak lain (bantuan sosial) baik dari masyarakat umum maupun bantuan dari pemerintah untuk dapat tetap bertahan hidup. Melihat permasalahan tersebut, tim Pengabdian kepada Masyarakat (PkM) berupaya memberikan solusi untuk membantu mencukupi kebutuhan ekonomi Tunagrahita dengan meningkatkan potensinya baik dari segi pengetahuan dan juga keterampilan dengan usaha bercocok tanam atau budidaya sayur mayur melalui media polybag dengan produk yang dibutuhkan masyarakat sehari-hari yaitu cabe besar, cabe kecil, sawi hijau, kacang panjang, dan tomat. Adapun metode dalam kegiatan ini adalah training partisipatori melalui pendampingan, pelatihan, dan evaluasi dari program yang dijalankan. Tujuan dari pengabdian ini adalah membantu kelompok masyarakat Tunagrahita agar meningkat dari segi ekonomi, sosial, dan pengetahuannya sehingga para Tunagrahita dapat memperoleh pendapatan untuk mencukupi kebutuhannya tanpa harus terus menerus menggantungkan ekonomi pada bantuan pihak lain.  Adapun hasil dari pengabdian ini adalah 1) para Tunagrahita mulai mampu bercocok tanam menggunakan media polibag, 2) para Tunagrahita mampu melakukan pengemasan atau packing  dan branding yang menarik terhadap hasil panennya dan mulai mampu melakukan penjualan ke pasar atau toko terdekat, dan 3) para Tunagrahita belum mampu melakukan pembukuan sederhana terhadap hasil produk budidaya tanaman karena rendahnya tingkat Intellectual Quotient (IQ)  karena sejak awal mereka tidak mengenal baca tulis.
An Analysis of Dzikrayat Muslim Fashion Business Development Strategy With Canvas Business Model Approach In Ponorogo Regency, East Java Zarkasy, Muhammad Ridlo; Kurniawan, Dhika Amalia; Zuhri , Ahmad Syaifudin
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2996

Abstract

This research aims to develop a strategy for Dzikrayaat Muslim fashion business using a business model canvas (BMC). This used a descriptive qualitative method with SWOT analysis by samples of 4 stakeholder respondents and customers. The results show from a key partner perspective, Dzikrayaat needs to collaborate with brand ambassadors, Darussalam Gontor Boarding School graduates as new partners, agents, and distributors in marketing. From the perspective of key activities, the strategy can be done by adding product variations such as robes, headscarves, and other Muslim attributes. From the perspective of value proposition, adding the size of Muslim clothing is necessary. From the sector of customer relationships, it needs to give membership card and discount to loyal customers. For the customer segments, it adds a market of women or young mothers who are interested in Muslim fashion. From the key resources side, they have their cohesion and professional tailors. From the channels, it needs to start an online shop in the marketplace. From the perspective of revenue stream, it utilizes fabric waste for sale. Therefore, according to those results, researchers have some suggestions such as developing a strategy by adding some components to nine business blocks of the canvas model.
Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo Kurniawan, Dhika Amalia; Ramadhan, Rizqa Nuzul; Zarkasy, Muhammad Ridlo
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17656

Abstract

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.
Co-Authors Dhika Amalia Kurniawan Hayatul Maemunah Muhammad Muhammad Ramadhan, Rizqa Nuzul Zuhri , Ahmad Syaifudin