Juniar Atmakusuma
Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor Jalan Kamper Wing 2 Lantai 5, Kampus IPB Dramaga, Bogor-Indonesia 16680, Telepon: +62-251-626520

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ANALISIS EFISIENSI PEMASARAN JAGUNG DI PROVINSI NUSA TENGGARA BARAT Sari, Ika Novita; Winandi, Ratna; Atmakusuma, Juniar
Forum Agribisnis Vol 2, No 2 (2012): FA Vol 2 No 2 September 2012
Publisher : Forum Agribisnis

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Abstract

Maize is one of important agricultural commodity which can be used for food and feed. However, the marketing of this commodity still inefisient. The purpose of this research is to analyze marketing efficiency of maize of West Nusa Tenggara Province via marketing channel, market structure, market behavior, market performance and marketing strategy. Sampling was conducted by simple random sampling and the number of sample used is 30 people. The method used is SCP analysis that consists of margin, price-share, market integration and marketing mix. The result shows marketing inefficiency presence, where 48.66 percent of farmers use second channel, to sell directly to wholesalers. Market structure tendency is oligopsony, where the wholesalers influence price. The margin distribution among the three channels are differs. Vertical market integration is strong in the short and long run, but only on wholesaler level. Marketing strategy on wholesaler level could not increase marketing efficiency due to the homogenous nature of product sold, dry shelled corn. The price is determined by quality and production cost. Promotion done via words of mouth and most sellers choose to sell along the main road although fifty percent of them live in the countryside.
MODEL DINAMIS SISTEM KETERSEDIAAN DAGING SAPI NASIONAL Harmini, Harmini; Asmarantaka, Ratna Winandi; Atmakusuma, Juniar
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 12, No 1 (2011): JEP Juni 2011
Publisher : Universitas Muhammdaiyah Surakarta

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The purpose of this paper is to assess whether the national program on beef self sufficiency could be achieved at 2014. A dynamic system model with Vensim computer program is applied. The model validated by Mean Absolute Percentage Error. The results shows high accuracies of the model. The assessment show that, first, the beef self sufficiency would not be achieved at 2014 if the program are treated and running as usual (Scenario I). Second, the beef self sufficiency would be achieved at 2015 if government increase the cow population by reducing the slaughter of local cows and expanding the cross breeding program through artificial insemination (Scenario II). Third, the beef self sufficiency would not be achieved at 2014 if the actual beef consumption are higher than the supply that produce through Scenario II (Scenario III). Another innovative solution for increasing local cow population is needed.
MODEL DINAMIS SISTEM KETERSEDIAAN DAGING SAPI NASIONAL Harmini, Harmini; Asmarantaka, Ratna Winandi; Atmakusuma, Juniar
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 12, No 1 (2011): JEP Juni 2011
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v12i1.211

Abstract

The purpose of this paper is to assess whether the national program on beef self sufficiency could be achieved at 2014. A dynamic system model with Vensim computer program is applied. The model validated by Mean Absolute Percentage Error. The results shows high accuracies of the model. The assessment show that, first, the beef self sufficiency would not be achieved at 2014 if the program are treated and running as usual (Scenario I). Second, the beef self sufficiency would be achieved at 2015 if government increase the cow population by reducing the slaughter of local cows and expanding the cross breeding program through artificial insemination (Scenario II). Third, the beef self sufficiency would not be achieved at 2014 if the actual beef consumption are higher than the supply that produce through Scenario II (Scenario III). Another innovative solution for increasing local cow population is needed.
Comparative Analysis of Dairy Farming Management and Business Model Between East Java and West Java, Indonesia Jahroh, Siti; Atmakusuma, Juniar; Harmini; Fadillah, Achmad
Jurnal Manajemen dan Agribisnis Vol. 17 No. 1 (2020): JMA Vol. 17 No. 1, March 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1327.493 KB) | DOI: 10.17358/jma.17.1.96

Abstract

Milk is an essential commodity because the Government of Indonesia aimed to increase domestic milk production up to 50% by 2020. At the present, domestic milk production in Indonesia is only able to fulfill 20% of national milk demand. East Java and West Java Provinces are the main producers of milk in Indonesia. The objective of this study was to compare dairy farming management and business model between East Java and West Java, Indonesia. This study employed descriptive statistical and quantitative analyses. The dairy farming management questionnaire survey was conducted in May-July 2016 and the dairy business model survey was conducted in October-November 2018. There were no significant differences in dairy farming activities between farmers in Lembang and Malang whereas the average number of lactating cows is 5 and 3 heads, respectively. Farmers received farm gate price of Rp4,622 per liter in Lembang and Rp4,535 per liter in Malang. Based on net return over cash variable cost, farmers in Malang and Lembang earned around 20 percent from the milk price. There were six inclusive business models (IBMs) identified between smallholder farmers, cooperatives, and private companies with different characteristics have been implemented in East Java and West Java. It is suggested that cooperative improves its role in the integrated agribusiness system in order to improve the bargaining position of dairy farmers as well as in terms of cost-efficiency. The strategies and policies should be implemented to support development of sustainable, profitable and smallholder-inclusive dairy supply chains in East Java and West Java. Keywords: inclusive business model, integrated agribusiness system, dairy farming, milk production, net return