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All Journal PROSIDING SEMINAR NASIONAL Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Aplikasi Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Manajemen (JIMMU) MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA International Journal of Community Service Journal of Indonesian Management Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis
Audita Nuvriasari
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Formosa Journal of Science and Technology (FJST)

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The Role of Customer Engagement, Quality Service and Brand Trust in Influencing Brand Loyalty in Hotel Industry Daeli, Krisdayanti; Audita Nuvriasari
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9771

Abstract

The main objective of this research is to analyze the influence of Customer Engagement, Service Quality and Brand Trust on the Brand Loyalty of the Jambuluwuk Malioboro Hotel. The research sample was 290 respondents who were determined using purposive sampling. The analytical tool used is multiple linear regression. The research results show that customer involvement, service quality, brand trust have a positive and significant effect on brand loyalty. Customer involvement is the most dominant variable influencing brand loyalty.
Influence of Work Motivation, Compensation and Organizational Commitment Towards Employee Retention at STIKES Surya Global Ruslarta; Audita Nuvriasari
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9852

Abstract

This research aims to analyze the influence of work motivation, compensation and organizational competence on STIKES Surya Global employee retention. The sample in this study was 45 respondents. The data collection technique used is a survey method with the research instrument used is a questionnaire. The instrument test results stated that the data in this study was proven to be valid and reliable. The classical assumption test states that the data in this study is normally distributed and produces a regression that is free from multicollinearity and heteroscedasticity. The results of the multiple linear regression test, t test (partial), F test (simultaneous), and coefficient of determination show that partially: (1) Work motivation has a significant positive effect on STIKES Surya Global employee retention, (2) Compensation has a positive and significant effect on employee retention. STIKES Surya Global employee retention, (3) Organizational commitment has a positive and significant effect on STIKES Surya Global employee retention.
Co-Authors Abdul Muttalib, Mohd Fadhil Harfiez Andita, Cindy Asmarani, Widya Puspita Awan Santosa Bhakti, Listiana Daeli, Krisdayanti eka purwanto Eno Casmi Ewa Damayanti Fadhila, Annisa Nur Faturrohman, M. Deisry Fortunella Fistha Permadani Hasim As'ari Ikrimatul Fathiyah Indra Laksana Leony Permata Setiawati Lulu Alviani Muhammad David Bagus Rahendra Nabilah Fatin Daulay Ninda Putri Kusumawardhani Octa, Octavia Nurul Hidayah Oktiansyah, Sella Pramudian, Achmad Fajri Raihan, Muhammad Reza Bagus Andrian Rina Dwiarti Ruslarta Sera Nopita Asri Uning Hadiyati Yulita Livrika