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All Journal PROSIDING SEMINAR NASIONAL Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Aplikasi Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Manajemen (JIMMU) MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis Epaper Bisnis: International Journal Entrepreneurship and Management
Audita Nuvriasari
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strengthening Online Promotions and Improving Service Quality at “Jogja Id Screen Printing” Leony Permata Setiawati; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7433

Abstract

The development of the printing business in the digital era is increasingly rapid along with high consumer demand for using these services. In order for the business to survive in competition, it is necessary to formulate the right marketing strategy. This community service is carried out to improve the performance of the printing business at Sablon Jogja ID through online marketing assistance activities and improving service quality. Activities are carried out using counseling and training methods. Through attractive online promotional activities and satisfactory customer service, companies can build closer relationships with customers, increase customer satisfaction, and ultimately achieve sustainable business growth in this digital era.
The Digital Marketing and Customer Management Assistance at Astajava Coffee and Roastery Faturrohman, M. Deisry; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7434

Abstract

The objective of the service program was implemented at Astajava Coffee and Roastery with the aim of increasing the effectiveness of digital marketing through training in creating marketing content with the Canva application and building a customer loyalty program. The implementation method involves surveying company needs, implementing training programs, evaluations, customer satisfaction surveys, creating a customer database, and creating a member loyalty program. The results include developing employee skills in creating engaging marketing content through Canva, innovation in the selection of promotional content, increasing the number of Instagram followers, and positive customer response to the loyalty program. 
Digitalization of Marketing, Finance and Inventory Management in MSMEs “Sriti Gamplong” Audita Nuvriasari; Bhakti, Listiana; Fadhila, Annisa Nur; Asmarani, Widya Puspita; Pramudian, Achmad Fajri; Raihan, Muhammad
Asian Journal of Community Services Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i3.8455

Abstract

This community service activity is carried out by the MSMEs "Sriti Gamplong" which produces various handicrafts. The aim of this activity is to optimize marketing activities by utilizing digital technology such as: social media and marketplaces. It is hoped that this will increase consumer buying interest. Apart from that, technology-based ways of managing finances and inventory were also introduced. The results of the activity show that partners increasingly understand the importance of digitalization to support increased business performance. Apart from that, marketing activities are becoming more effective, financial and inventory management is becoming more controlled.
The Influence of Customer Experience and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediator: A Study at Kopi Pirak Yogyakarta Rizky Herdianto; Audita Nuvriasari
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 4 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i4.637

Abstract

This study aims to analyze the effect of customer experience and service quality on customer loyalty with customer satisfaction as a mediator. The sample in this research consists of 100 respondents who have visited Kopi Pirak. The data collection technique used is a survey method with a questionnaire as the research instrument. The instrument test results indicate that the statement items show that the convergent validity test meets the required criteria. The results of this study prove that: Customer Experience does not have a significant effect on Customer Loyalty, Service Quality has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Satisfaction, Customer Satisfaction has a positive and significant effect on Customer Loyalty, Customer Satisfaction has a significant effect in mediating the relationship between Customer Experience and Customer Loyalty, Customer Satisfaction has a significant effect in mediating the relationship between Service Quality and Customer Loyalty. The findings of this study imply that future researchers should test the model using samples with a larger business scale to obtain more varied results. The findings of this study also imply that Kopi Pirak needs to improve customer experience in order to enhance customer loyalty.
Co-Authors Andita, Cindy Asmarani, Widya Puspita Bhakti, Listiana Daeli, Krisdayanti eka purwanto Ewa Damayanti Fadhila, Annisa Nur Faturrohman, M. Deisry Fortunella Fistha Permadani Hasim As'ari Ikrimatul Fathiyah Indra Laksana Leony Permata Setiawati Lulu Alviani Muhammad David Bagus Rahendra Nabilah Fatin Daulay Ninda Putri Kusumawardhani Octa, Octavia Nurul Hidayah Oktiansyah, Sella Pramudian, Achmad Fajri Raihan, Muhammad Reza Bagus Andrian Rizky Herdianto Ruslarta Sera Nopita Asri Uning Hadiyati Yulita Livrika