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Improving the Quality of Human Resources and Organizational Management at Batik Nologaten MSMEs Yulita Livrika; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7329

Abstract

Batik as an Indonesian cultural heritage, especially for Batik Nologaten with typical Sleman batik. The purpose of this internship program is to apply knowledge and skills in accordance with the fields of students so that they can contribute to help the development of Batik Nologaten MSMEs. Methods of carrying out activities through counseling and training. The results of this work program activity are increasing the knowledge and skills of Batik Nologaten MSMEs in improving the quality of human resources in Batik Nologaten MSMEs on skills development, increasing knowledge of batik production, and strengthening managerial skills. In addition, organizational management also focuses on structured management, management process, and reporting systems.
Management and Marketing Assistance Program at CV Sweetroom Andita, Cindy; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7381

Abstract

A management system is a collection or combination of processes that start from planning, organizing, implementing, monitoring and evaluating, and work together to achieve certain goals in an efficient and effective way. Sweetroom does not yet have a management system, so it becomes an obstacle in implementing work coordination and organizational communication. The goal of a management system is to obtain something of better value by exerting effort. At Sweetroom the Standard Operating Procedure (SOP) for each work unit is not yet available, so it is necessary to prepare SOPs for work activities in each work unit. The results obtained from preparing the SOP are increased employee discipline and increased sales in Sweetroom.
Strengthening Online Promotions and Improving Service Quality at “Jogja Id Screen Printing” Leony Permata Setiawati; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7433

Abstract

The development of the printing business in the digital era is increasingly rapid along with high consumer demand for using these services. In order for the business to survive in competition, it is necessary to formulate the right marketing strategy. This community service is carried out to improve the performance of the printing business at Sablon Jogja ID through online marketing assistance activities and improving service quality. Activities are carried out using counseling and training methods. Through attractive online promotional activities and satisfactory customer service, companies can build closer relationships with customers, increase customer satisfaction, and ultimately achieve sustainable business growth in this digital era.
The Digital Marketing and Customer Management Assistance at Astajava Coffee and Roastery Faturrohman, M. Deisry; Audita Nuvriasari
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7434

Abstract

The objective of the service program was implemented at Astajava Coffee and Roastery with the aim of increasing the effectiveness of digital marketing through training in creating marketing content with the Canva application and building a customer loyalty program. The implementation method involves surveying company needs, implementing training programs, evaluations, customer satisfaction surveys, creating a customer database, and creating a member loyalty program. The results include developing employee skills in creating engaging marketing content through Canva, innovation in the selection of promotional content, increasing the number of Instagram followers, and positive customer response to the loyalty program. 
Digitalization of Marketing, Finance and Inventory Management in MSMEs “Sriti Gamplong” Audita Nuvriasari; Bhakti, Listiana; Fadhila, Annisa Nur; Asmarani, Widya Puspita; Pramudian, Achmad Fajri; Raihan, Muhammad
Asian Journal of Community Services Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i3.8455

Abstract

This community service activity is carried out by the MSMEs "Sriti Gamplong" which produces various handicrafts. The aim of this activity is to optimize marketing activities by utilizing digital technology such as: social media and marketplaces. It is hoped that this will increase consumer buying interest. Apart from that, technology-based ways of managing finances and inventory were also introduced. The results of the activity show that partners increasingly understand the importance of digitalization to support increased business performance. Apart from that, marketing activities are becoming more effective, financial and inventory management is becoming more controlled.
Improving Financial Administration and Customer Database at Rinawatiwati Homedecor MSME Audita Nuvriasari; Natalia Ersa Angela; Yohana Manek; Muhammad Akram Habiullah; Annisa Salsabila Khasanah; Aji Bayu Sanjoyo; Shinta Nur Khoirothi
International Journal of Community Service Implementation Vol. 3 No. 3 (2025): IJCSI DECEMBER 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v3i3.494

Abstract

The important role of MSMEs as the backbone of the Indonesian economy requires support through improved business governance, enabling them to achieve optimal business performance. The purpose of this community service activity is to improve partners' knowledge and skills in financial administration, including recording daily financial transactions in cash books and preparing profit and loss reports and balance sheets. Another objective is to improve knowledge and skills in marketing administration, particularly customer database management. The activity implemented using a counseling method consisting of education and training with hands-on practice. The results of the activity indicate that partners understand how to record business finances using both manual and digital methods. Furthermore, partners can create customer data, one of which is intended for promotional purposes. To maintain consistency in financial and marketing administration, continuous monitoring and mentoring are still necessary so that the program can run effectively and have an impact on improving business performance
Optimization of Bookkeeping and Transaction Recording Systems to Improve Financial Quality in Sogga Batik UMKM Rosita Rahayu; Audita Nuvriasari
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i2.19534

Abstract

The internship at Sogga Batik aims to help optimize the bookkeeping and transaction recording system to improve the quality of business finances. Sogga Batik, located in Krebet Tourism Village RT 04, Sendangsari, Pajangan, Bantul, Yogyakarta Special Region, is an MSME that produces and markets cloth batik, wood batik, and ecoprint. However, the financial management of this business still faces several obstacles, such as the absence of standardized recording guidelines, financial records that are not in accordance with standards and the lack of use of digital technology. Through this internship program, students contribute by developing SOPs for financial records, providing training based on the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) and assisting in the implementation of a digital financial recording system. The internship also includes the development of promotional media such as product catalogs to improve marketing. The results of this program are expected to have a positive impact on Sogga Batik, including recording efficiency, improving the accuracy of financial statements, and expanding market reach through better promotion. This activity not only improves students' ability in theory application, but also supports the development of local culture-based MSMEs as an effort to preserve traditional heritage.