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Menejemen Pemberdayaan Media Sosial dalam Kampanye Penurunan Stunting di Indonesia Rita Zahara; Rismayanti Rismayanti; Badrul Helmi; Chintya Winda Natalia Butar Butar; Ulfa Utari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2949

Abstract

Penelitian ini dilakukan untuk mengenali menejemenmedia sosial yang digunakan dalam kampanye penururnan stunting dalam anak bayi di Indonesia. Riset ini menggunakan pendekatan penelitian kualitatif dengan cara pengumpulan informasi riset menggunakan litelature. Hasil penelitian ini menemukan jika, menejemen media sosial dalam kampanye akan memiliki pengaruh terhadap pengetahuan, tindakan, serta sikap terhadap persebaran informasi mengenai stunting. Media sosial saat ini menjadi alat yang sangat efektif untuk mengkampanyekan gerakan terhadap penurunan stunting pada anak. Selain itu penelitian juga membuktikan bahwa pemberdayaan masyarakat pada penyelesaian stunting ( ganguan perkembangan dalam anak bayi) dimulai dari langkah penyadaran terhadap masyarakat, langkah alih bentuk daya berbentuk pengetahuan wawasan, membagikan keahlian bawah alhasil bisa mengutip kedudukan didalam pembangunan, dengan membagikan pelatihan- pelatihan serta yang terakhir Langkah kenaikan daya intelektual, kecakapan- keterampilan alhasil tercipta inisiatif serta daya inivatif buat membawakan pola independensi, warga yang telah mandiri tidak bisa didiamkan sedemikian itu saja.
The Influence of Paylater Usage on Consumerism Behavior: The Moderating Role of Cultural Values Ulfa, Ulfa Utari; uswatun, Uswatun Hasanah; Tari, Riantari Maharani; Nisa, Anisha Hardianti
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1258

Abstract

This study aims to examine the effect of PayLater usage on consumerism behavior, with cultural values as a moderating variable. As PayLater services continue to grow as part of financial technology, their influence on consumer behavior—particularly in promoting impulsive and excessive spending—warrants deeper investigation. Using a quantitative and explanatory research approach, data were collected through an online questionnaire distributed to 116 respondents with prior experience using PayLater services. Data analysis was conducted using moderation regression with PROCESS Macro Model 1 on SPSS version 26. The results indicate that PayLater usage has a significant positive effect on consumerism behavior (p < 0.05). Cultural values also show a significant direct influence on consumerism. Interestingly, the interaction between PayLater usage and cultural values was found to be statistically significant, indicating a moderating effect. However, rather than weakening the relationship, cultural values in this context were found to strengthen the influence of PayLater usage on consumerism. This suggests that the cultural values internalized by respondents may not necessarily reflect financial restraint or frugality, but rather emphasize social norms, lifestyle conformity, or prestige. These findings contribute to a deeper understanding of consumer behavior in the digital age and highlight the importance of considering cultural contexts when analyzing the impact of financial technology on individual financial behavior.
Analisis Pemahaman Mahasiswa Mengenai Fitur Dan Manfaat QRIS Di Lingkungan Akademik Siregar, Zainal Arifin; Utari, Ulfa
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 2 (2024): Edisi September 2024-Desember 2024
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v3i2.1573

Abstract

This study aims to measure students' understanding of using QRIS (Quick Response Code Indonesian Standard) as a non-cash payment method. The study focuses on students' knowledge of QRIS definitions and mechanisms, features such as MPM, CPM, and QRIS Cross Border, and its benefits in terms of time efficiency, security, and transaction convenience. The research employed a descriptive quantitative method with 50 student respondents from the Faculty of Business and Humanities, Universitas Tjut Nyak Dhien. Data were collected through a Likert-scale questionnaire and analyzed using descriptive statistics. The results indicate that most students have a good understanding of QRIS, especially regarding its benefits and usage experience, with 80% of respondents agreeing or strongly agreeing. However, technical understanding of QRIS features varied, with 20% of respondents remaining neutral. The study concludes that the QRIS socialization program is effective in enhancing students' understanding but requires more in-depth education on technical aspects. This research contributes to identifying the needs for digital financial literacy among the younger generation.
Transformasi Digital dan Efektivitas Kebijakan Fiskal terhadap Pengangguran di Provinsi Aceh Tahun 2011–2024: Analisis Empiris Menggunakan Data Time Series Hardianti, Anisha; Wulandari, Poppy; Utari, Ulfa; Maulidan, Rahmat
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh belanja bantuan sosial, pertumbuhan ekonomi, dan penggunaan internet terhadap tingkat pengangguran di Provinsi Aceh periode 2011–2024. Ketiga variabel tersebut dipilih untuk menggambarkan peran kebijakan fiskal, dinamika makroekonomi, dan transformasi digital dalam menekan pengangguran di daerah berkembang. Penelitian ini menggunakan data sekunder tahunan yang diperoleh dari BPS dan Kemenkeu RI. Analisis dilakukan dengan regresi linier berganda menggunakan EViews 12, serta diuji melalui asumsi klasik dan uji hipotesis (t dan F test). Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh negatif dan signifikan terhadap tingkat pengangguran di Provinsi Aceh. Variabel belanja bantuan sosial berperan sebagai automatic stabilizer yang mampu menekan dampak perlambatan ekonomi terhadap lapangan kerja. Pertumbuhan ekonomi berpengaruh negatif terhadap pengangguran, mendukung keberlakuan Hukum Okun di tingkat daerah. Sementara itu, penggunaan internet memiliki pengaruh paling kuat terhadap penurunan pengangguran, menunjukkan bahwa transformasi digital berkontribusi signifikan terhadap penciptaan lapangan kerja baru dan peningkatan efisiensi ekonomi daerah. Temuan ini menegaskan bahwa sinergi antara kebijakan fiskal, pertumbuhan ekonomi, dan transformasi digital berperan penting dalam mendorong pembangunan ekonomi yang inklusif dan berkelanjutan di Provinsi Aceh.
THE EFFECT OF PAD, BALANCED FUNDS, AND REGIONAL EXPENDITURES ON FINANCIAL PERFORMANCE OF REGIONAL GOVERNMENTS IN DISTRICT/CITY NORTH SUMATRA PROVINCE 2017-2020 Utari, Ulfa; Maksum, Azhar; Situmeang, Chandra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i1.172

Abstract

The purpose of this study was to determine and analyze the effect of Regional Original Income (PAD), Balancing Funds, and Regional Expenditures on the Financial Performance of Regency / City Governments in North Sumatra Province. The population of this research is districts/cities in North Sumatra Province as many as 33 districts/cities in the 2017-2020 observation year. The type of sample in this study used a saturated sample where the entire population was sampled. The data was processed using panel data regression statistical tests with the help of SPSS software.The results of this study prove that Regional Original Income, Balancing Funds, and Regional Expenditures have a simultaneous effect on the Financial Performance of Regency / City Governments in North Sumatra Province. Partially Local Original Income, Balancing Funds, and Regional Expenditures have a significant positive effect on the Financial Performance of Regency/City Governments in North Sumatra Province