Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal IKRA-ITH EKONOMIKA Creative Research Management Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Anisha Hardianti, Anisha
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Paylater Usage on Consumerism Behavior: The Moderating Role of Cultural Values Ulfa, Ulfa Utari; uswatun, Uswatun Hasanah; Tari, Riantari Maharani; Nisa, Anisha Hardianti
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1258

Abstract

This study aims to examine the effect of PayLater usage on consumerism behavior, with cultural values as a moderating variable. As PayLater services continue to grow as part of financial technology, their influence on consumer behavior—particularly in promoting impulsive and excessive spending—warrants deeper investigation. Using a quantitative and explanatory research approach, data were collected through an online questionnaire distributed to 116 respondents with prior experience using PayLater services. Data analysis was conducted using moderation regression with PROCESS Macro Model 1 on SPSS version 26. The results indicate that PayLater usage has a significant positive effect on consumerism behavior (p < 0.05). Cultural values also show a significant direct influence on consumerism. Interestingly, the interaction between PayLater usage and cultural values was found to be statistically significant, indicating a moderating effect. However, rather than weakening the relationship, cultural values in this context were found to strengthen the influence of PayLater usage on consumerism. This suggests that the cultural values internalized by respondents may not necessarily reflect financial restraint or frugality, but rather emphasize social norms, lifestyle conformity, or prestige. These findings contribute to a deeper understanding of consumer behavior in the digital age and highlight the importance of considering cultural contexts when analyzing the impact of financial technology on individual financial behavior.
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS Maulidan, Rahmat; Gunanjar, Imam; Ridwan Verinanda, Muhammad; Syahputra, Rico; Hardianti, Anisha
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pxv3y031

Abstract

This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
Transformasi Digital dan Efektivitas Kebijakan Fiskal terhadap Pengangguran di Provinsi Aceh Tahun 2011–2024: Analisis Empiris Menggunakan Data Time Series Hardianti, Anisha; Wulandari, Poppy; Utari, Ulfa; Maulidan, Rahmat
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh belanja bantuan sosial, pertumbuhan ekonomi, dan penggunaan internet terhadap tingkat pengangguran di Provinsi Aceh periode 2011–2024. Ketiga variabel tersebut dipilih untuk menggambarkan peran kebijakan fiskal, dinamika makroekonomi, dan transformasi digital dalam menekan pengangguran di daerah berkembang. Penelitian ini menggunakan data sekunder tahunan yang diperoleh dari BPS dan Kemenkeu RI. Analisis dilakukan dengan regresi linier berganda menggunakan EViews 12, serta diuji melalui asumsi klasik dan uji hipotesis (t dan F test). Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh negatif dan signifikan terhadap tingkat pengangguran di Provinsi Aceh. Variabel belanja bantuan sosial berperan sebagai automatic stabilizer yang mampu menekan dampak perlambatan ekonomi terhadap lapangan kerja. Pertumbuhan ekonomi berpengaruh negatif terhadap pengangguran, mendukung keberlakuan Hukum Okun di tingkat daerah. Sementara itu, penggunaan internet memiliki pengaruh paling kuat terhadap penurunan pengangguran, menunjukkan bahwa transformasi digital berkontribusi signifikan terhadap penciptaan lapangan kerja baru dan peningkatan efisiensi ekonomi daerah. Temuan ini menegaskan bahwa sinergi antara kebijakan fiskal, pertumbuhan ekonomi, dan transformasi digital berperan penting dalam mendorong pembangunan ekonomi yang inklusif dan berkelanjutan di Provinsi Aceh.
Pengembangan Destinasi Pariwisata Gayo Lues Berbasis Integrasi Media Sosial Safuridar, Safuridar; Andiny, Puti; Hardianti, Anisha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of destination management and digital marketing skills aims to increase community income in Gayo Lues Regency through the tourism sector. The community's reliance on less effective traditional marketing methods and the underutilization of social media have highlighted the need for more efficient and impactful alternatives to promote local tourism destinations. This program is designed to educate local youth on the multiplier effect of tourism and train them in managing social media accounts and creating engaging promotional content using digital platforms such as TikTok, Instagram, Facebook, and YouTube. The approach used in this community service activity combines the Rapid Rural Appraisal (RRA) and Participatory Rural Appraisal (PRA) methods. RRA enables quick and efficient data collection by involving the community, while PRA encourages active community participation in problem analysis and solution development. Hands-on training and intensive mentoring will be provided to ensure that participants are capable of effectively managing and utilizing social media to promote their tourism destinations. It is expected that this program will not only increase local income through the tourism sector but also help foster a more competitive and sustainable tourism ecosystem. The final stage of the program involves mentoring and evaluation to measure the success of the community service initiative
Co-Authors Andiny, Puti Dedi Riandi Pasaribu, Dedi Riandi Fatimah Azzahra Fitriani Nasution, Fitriani Imam Gunanjar Maulidan, Rahmat Ridwan Verinanda, Muhammad Safuridar Syahputra, Rico Tari, Riantari Maharani Ulfa Utari Uswatun Hasanah Wulandari, Poppy