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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Economics Review (JOER) Journal of Business Application Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis
Marihi, La Ode
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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Journal : Advances in Business

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The Link between Physical Evidence, Customer Satisfaction and Customer Loyalty: An Empirical Analysis Idrus, Nanda Lutfiah; Yendra, Yendra; Marihi, La Ode
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.300

Abstract

Purpose: This study aims to examine the effect of physical evidence on customer loyalty mediated by customer satisfaction at Shadow Edge Park Jayapura Cafe. The hypothesis is that customer satisfaction mediates the impact of physical evidence on customer loyalty. Research Design and Methodology: The method used was descriptive quantitative with a survey design. Data were collected from 120 Shadow Edge Park Jayapura Cafe consumers through questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with AMOS 22 software. Findings and Discussion: The results show that physical evidence positively and significantly influences customer satisfaction, mediating this influence on customer loyalty. The findings support the Servicescapes theory, suggesting that physical elements such as interior design, cleanliness, and ambiance of the café are key factors that influence customer satisfaction and loyalty. Implications: Café managers should focus on managing physical evidence elements to increase customer satisfaction and loyalty. Further research is needed to explore factors such as social interaction and service quality that may influence customer loyalty. Future studies could expand geographic and cultural coverage to test the consistency of these findings.
Celebrity Endorsement on Buying Interest Through Consumer Trust Rahma, Ulva Nuraulya; Yendra, Yendra; Marihi, La Ode
Advances in Business & Industrial Marketing Research Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i2.322

Abstract

Purpose: This study aims to assess the influence of celebrity endorsement on the purchase intention of Implora beauty products and analyze the mediating role of consumer trust. Research Design and Methodology: The research employs a quantitative explanatory design. Data were collected through questionnaires distributed to 109 respondents, students using Implora products at the Faculty of Economics and Business, Universitas Yapis Papua. The data analysis was performed using Structural Equation Modeling (SEM) with AMOS 24 software. Findings and Discussion: The findings indicate that celebrity endorsement does not have a significant direct effect on purchase intention but has a substantial indirect impact through consumer trust. Consumer trust strongly mediates between celebrity endorsement and purchase intention, supported by the significant results of the Sobel test. These findings imply that marketing strategies involving celebrities should emphasize building consumer trust and focusing on product quality and brand image. Implications: The study recommends further research on cultural contexts and different product types to gain deeper insights into celebrity endorsement, consumer trust, and purchase intention dynamics.
Co-Authors -, Saling Abdul Rasyid Arry Pongtiku Ayusningtyas, Anthonia Fransisca Entar Sutisman Ferdinandus, Leonora Hatuwe, Rahma Satya Masna Idrus, Nanda Lutfiah M, Zaelika Fatmawati Misi, Triana Musa, Muhammad Nur Deni Noy, Ismail R Patiran, Andarias Putri, Jihan Febriyanti Asmara Putri, Rahmatia Eka Rahma, Ulva Nuraulya Sabet, Eli Shofiyah, Anira Gita Nur Sumartono Suratini Sutieman, Entar Tahalele, Marie C. Victor Pattiasina Watimena, Muhammad Amin Yaya Sonjaya Yendra