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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Dinamika JURNAL AKUNTANSI DAN BISNIS Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Jurnal Kendali Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Prosiding Seminar Nasional Unimus Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Strategi Bisnis Teknologi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Galuh Aditya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation

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Journal : Journal of Management and Social Sciences

 1 
Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya
Journal of Management and Social Sciences Vol. 1 No. 3 (2022): Agustus : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v1i3.1118

Abstract

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan
Co-Authors Aftuqa Sholikatur Rohmania Andreas Heri Kurniawan Andreas Tigor Oktaga, Andreas Ayu Miranti Kusumaningrum Bambang Widjanarko Susilo Deny Nitalia Mindrawti Didik Sofian Haryadi Dwi Astutik Edy Susanto Febryantahanuji Febryantahanuji Galuh Aninditiyah Hani Krinawati Haryo Kusomo Heni Dwi Listyaningrum Henny Kumalasari Widodo Julitta Dewayani Kusumo, Haryo Nanik Qosidah Risma Nurhapsari Ristanto, Hesti Siska Narulita Sri Handoko Sri Heneng Prasastono Sudarman Sudarman Vivi Kumalasari, Vivi Wakhdan Wakhdan Wesly Tumbur ML Tobing Yeremia Fransica Wisesa Yuliamir, Henry Zahra Dinul Khaq