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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Dinamika JURNAL AKUNTANSI DAN BISNIS Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Jurnal Kendali Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Prosiding Seminar Nasional Unimus Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Strategi Bisnis Teknologi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Galuh Aditya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation

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Journal : Jurnal Strategi Bisnis Teknologi

 1 
Peran Strategi Pemasaran, Pelayanan dan Kualitas Produk Minyak Kayu Putih Cap Dragon terhadap Minat Beli Masyarakat di Kota Semarang Yeremia Fransica Wisesa; Bambang Widjanarko Susilo; Aftuqa Sholikatur Rohmania; Wesly Tumbur ML Tobing; Galuh Aditya
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i2.68

Abstract

This study aims to analyze the influence of the role of promotional strategies, services, and quality of cap eucalyptus oil products on people's buying interest in the city of Semarang. The sample in this study was 100 respondents using Purposive Sampling samples and the data analysis used in this study was a multiple linear regression technique. Empirical results show that Promotion Strategy has a positive effect on product buying interest, Service has a positive effect on product buying interest, Product Quality has a positive effect on product buying interest Together Promotion Strategies, Service, and Product Quality have a positive effect on Buying Interest.
Co-Authors Aftuqa Sholikatur Rohmania Andreas Heri Kurniawan Andreas Tigor Oktaga, Andreas Ayu Miranti Kusumaningrum Bambang Widjanarko Susilo Deny Nitalia Mindrawti Didik Sofian Haryadi Dwi Astutik Edy Susanto Febryantahanuji Febryantahanuji Galuh Aninditiyah Hani Krinawati Haryo Kusomo Heni Dwi Listyaningrum Henny Kumalasari Widodo Julitta Dewayani Kusumo, Haryo Nanik Qosidah Risma Nurhapsari Ristanto, Hesti Siska Narulita Sri Handoko Sri Heneng Prasastono Sudarman Sudarman Vivi Kumalasari, Vivi Wakhdan Wakhdan Wesly Tumbur ML Tobing Yeremia Fransica Wisesa Yuliamir, Henry Zahra Dinul Khaq