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All Journal International Journal of Artificial Intelligence Research Journal of Management Sains (JMS) Center of Economic Students Journal (CSEJ)
Achmad Gani, Ackhriansyah
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Marketing Mix Terhadap Tingkat Kepuasan dan Loyalitas Pelanggan Pakaian Seragam Sekolah Murid SMU di Kota Makassar Achmad Gani, Ackhriansyah
Journal of Management Sains (JMS) Vol. 5 No. 2 (2024): Juli - Desember
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.844 KB) | DOI: 10.52103/jms.v5i2.288

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh produk berpengaruh langsung terhadap loyalitas pelanggan pakaian, Harga berpengaruh langsung terhadap loyalitas pelanggan, Promosi berpengaruh langsung terhadap loyalitas pelanggan, Saluran distribusi berpengaruh langsung terhadap loyalitas pelanggan, Kepuasan pelanggan berpengaruh langsung terhadap loyalitas pelanggan. Produk melalui kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, harga melalui kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, promosi melalui kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, saluran distribusi melalui kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan pakaian seragam sekolah murid SMA pada beberapa Toko di Pasar Butung kota Makassar. Hasil penelitian menemukan bahwa produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Harga memppunyai pengaruh negatif dan signifikan terhadap loyalitas pelanggan, promosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan, saluran distribusi berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Produk mempunyai pengaruh yang positif dan signifikan terhadap loyalitas pelanggan melalui tingkat kepuasan pelanggan, harga mempunyai pengaruh yang negatif dan signifikan terhadap loyalitas pelanggan melalui tingkat kepuasan pelanggan, Promosi mempunyai pengaruh yang positif dan signifikan terhadap loyalitas pelanggan melalui tingkat kepuasan pelanggan, Saluran distribusi mempunyai pengaruh yang positif dan signifikan terhadap loyalitas pelanggan melalui tingkat kepuasan pelanggan pakaian seragam Sekolah Murid SMA beberapa toko di Pasar Butung.
The Impact of Technological Innovation on Consumer Decision Making: A Qualitative Analysis in the Gadget Industry Achmad Gani, Ackhriansyah; Mohammad, Mahatir; Jafar, Sahari; Achmad Gani, Pratiwi Juniar
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.935

Abstract

This study aims to analyze the impact of technological innovation on consumer decision-making in the gadget industry. Using a qualitative approach, this research involves interviews with consumers in various innovation adoption groups, which include innovators, early adopters, early majority, late majority, and slow followers. In addition, this research also studied the concept of consumer satisfaction and how consumer satisfaction with technological innovations affects purchasing decisions in the gadget industry. Through in-depth interviews with consumers, this research generated rich insights into consumers' experiences of adopting technological innovations, factors that influence purchase decisions, and the role of consumer satisfaction in the decision-making process. Qualitative data analysis was conducted to identify patterns, themes, and relationships between the variables studied. The results of this study show that understanding the level of consumer adoption in technological innovation is of key importance for gadget companies. Innovator and early adopter consumers tend to have higher risk, are enthusiastic in trying new technology, and play an important role in influencing others to adopt the innovation. Meanwhile, early majority consumers have a slower adoption rate, but their purchasing decisions are influenced by testimonials from previous adoption groups. Consumer purchase decisions in the gadget industry are also influenced by their satisfaction with technological innovations. Consumers who are satisfied with the user experience of an innovation are likely to recommend it to others and consider purchasing products with similar innovations. Therefore, gadget companies need to pay attention to product development that meets consumer expectations, provides a positive user experience, and provides responsive customer service.
Pengaruh Electronic Word Of Mouth (E-WOM) dan Online Consumer Review (OCR) Terhadap Keputusan Pembelian Melalui Shopee: Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis UMI Muh. Reza Pahlevi; Amiruddin Husain; Achmad Gani, Ackhriansyah; Alwany, Taufan; Taufan, Rezky Ratnasari
Center of Economic Students Journal Vol. 7 No. 4 (2024): October-December (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v7i4.1139

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth (E-Wom) Dan Online Consumer Review (Ocr) Terhadap Keputusan Pembelian Melalui Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Umi). Penelitian ini merupakan penelitian Kualitatif dan kuantitatif. Data yang digunakan dalam penelitain ini adalah data primer yang dikumpulkan melalui kuisioner. Populasi dalam penelitian ini adalah 273 orang mahasiswa jurusan manajemen Angkatan 2022 fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia, jumlah sampel dalam penelitian ini berjumlah 73 orang dengan menggunakan rumus slovin. Teknik analisis data menggunakan analisis regresi linear berganda dengan menggunakan statistical product and service solution (SPSS).Hasil penelitian ini menunjukan bahwa memlalui uji t variable Electronic Word Of Mouth (E-Wom) berpengaruh terhadap Keputusan Pembelian Melalui Shopee dan variabel dan Online Consumer Review (Ocr) berpengaruh terhadap Keputusan Pembelian Melalui Shopee.
Pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Di Platform Tiktok Madani, Siti; Karim, Kasnaeny; Achmad Gani, Ackhriansyah
Center of Economic Students Journal Vol. 6 No. 1 (2023): January-Maret (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/q0marf63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia Angkatan 2021. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 85 responden yang ditentukan menggunakan rumus slovin dan pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner terhadap objek penelitian. Metode statistik yang digunakan untuk menguji hipotesis adalah dengan menggunakan regresi linier berganda. Berdasarkan analisis yang telah di lakukan menunjukkan bahwa Viral Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian dan secara simultan bersama-sama Viral Marketing dan Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis UMI angkatan 2021 pada platform tiktok.
PENGARUH SOCIAL MEDIA, WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI CAFE SUNSET PALM.ID DI KABUPATEN PINRANG Hambali, Haisya; Mahmud, Amir; Achmad Gani, Ackhriansyah
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/xb16n729

Abstract

This study aims to analyze the influence of social media, word of mouth, and service quality on people's purchasing decisions at Cafe Sunset Palm.id in Pinrang Regency. This study uses a quantitative method with a descriptive approach and a survey of 85 respondents, consisting of 76.7% women and 23.3% men. The majority of respondents are in the age range of 18-25 years as much as 42.5% and work as Civil Servants (PNS) as much as 50%. The research variables were analyzed using descriptive analysis and categorization of respondent answers. The results showed that the social media variable obtained an average score of 4.59, which means that most respondents strongly agree that social media influences their purchasing decisions. The word of mouth variable received an average score of 4.64, indicating a very strong influence on purchasing decisions based on recommendations from others. The service quality variable had an average score of 4.52, indicating that respondents pay close attention to service quality before deciding to buy a product. While the purchasing decision variable itself received an average score of 4.57, indicating that most respondents were in the agree to strongly agree category in making purchasing decisions. Thus, it can be concluded that social media, word of mouth, and service quality have a positive effect on purchasing decisions, where word of mouth is the most dominant variable. This finding is expected to be a reference for business actors to improve marketing strategies and service quality in order to improve consumer purchasing decisions.
Co-Authors Achmad Gani, Pratiwi Juniar Alwany, Taufan Amir Mahmud Amiruddin Husain Hambali, Haisya Jafar, Sahari Kasnaeny Karim, Kasnaeny Madani, Siti Mohammad, Mahatir Muh. Reza Pahlevi Taufan, Rezky Ratnasari