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PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT.ASTRA INTERNATIONAL, Tbk TOYOTA AUTO 2000 BUMI SERPONG DAMAI Cornelia Dumarya Manik
Niagawan Vol 10, No 1 (2021): NIAGAWAN VOL 10 NO 1 MARET 2021
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v10i1.20179

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 (lima) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.

Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai Cornelia Dumarya Manik
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 2 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i2.470

Abstrak - Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.Kata Kunci : Citra merek, Keputusan Pembelian. Abstract - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.Keywords : Brand image, Purchase Decision.

Pelatihan Manajemen Usaha Aspek Pemasaran Melalui E-Commerce Pada Anggota UMKM Catering Tangerang Selatan (UCTS) Jeni Andriani; Rissa Hanny; Cornelia Dumarya Manik; Rudy Bodewyn Mangasa Tua; Amirudin Amirudin
SINAR SANG SURYA Vol 6, No 1 (2022): Februari 2022
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v6i1.1890

ABSTRAK Pengabdian Kepada Masyarakat (PKM) dengan judul Pelatihan Manajemen Bisnis (Aspek Pemasaran Melalui E-Commerce) bagi Anggota UMKM Catering Tangerang Selatan (UCTS) ini bertujuan untuk mengoptimalkan pengelolaan bisnis khususnya aspek pemasaran, serta memberikan pengetahuan dan keterampilan secara online melalui e-commerce. Metode kegiatan Pengabdian kepada Masyarakat (PKM) yang digunakan adalah dengan memberikan pelatihan berupa penyampaian materi pengelolaan usaha (aspek pemasaran melalui e-commerce) dan praktik penggunaan fitur WhatsApp (WA) Business dan Google Business. Hasil dari kegiatan PKM ini adalah anggota komunitas UCTS dapat menguasai fitur WhatsApp (WA) Bisnis dan Google Business untuk meningkatkan penjualan bisnis untuk mencapai kesejahteraan bagi pelaku UMKM dan masyarakat sekitar. Kata kunci: Manajemen Usaha, Pemasaran, E-Commerce, UMKM ABSTRACT Community Service (PKM) with the title Business Management Training (Marketing Aspects Through E-Commerce) for MSME Members Catering South Tangerang (UCTS) aims to optimize business management, especially the marketing aspect, and provide knowledge and skills online through e-commerce. The Community Service (PKM) activity method used is to provide training in the form of presentation of business management materials (marketing aspects through e-commerce) and the practice of using WhatsApp (WA) Business and Google Business features. The result of this PKM activity is that members of the UCTS community can master WhatsApp (WA) Business and Google Business features to increase business sales to achieve prosperity for MSME actors and the surrounding community.Keywords: : Business Management, Marketing, E-Commerce, MSME

Peningkatan Produktivitas Pembelajaran Online dengan Pelatihan Pembuatan Media Vlog Interaktif Berbasis Kinemaster Fika Rahmanita; Sulfi Purnamasari; Metha Lubis; Cornelia Dumarya Manik
Pekodimas : Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2022): Pekodimas: Jurnal Pengabdian kepada Masyarakat
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.249 KB)

Covid-19 adalah virus yang menyerang saluran pernapasan. Covid-19 dapat berdampak pada kondisi kesehatan pernapasan. Hal ini menyebabkan pemerintah Indonesia untuk mengambil kebijakan physical distancing. Kebijakan physical distancing selanjutnya juga berdampak kepada segala bidang kehidupan. Kebijkan pemerintah yaitu Peraturan Menteri Kesehatan (PMK) menjelaskan bahwa proses pembelajaran disesuaikan dengan menggunakan media pembelajaran yang sesuai dengan kondisi, fasilitas yang ada, peserta didik, dan materi yang diajarkan. Sebaiknya digunakan media pembelajaran yang dapat digunakan secara online melalui jarak jauh. Salah satu media yang dapat digunakan guru untuk dapat menyampaikan materi pembelajaran adalah menggunakan video pembelajaran. Video pembelajaran berupa vlog interaktif berbasis Kinemaster adalah media pembelajaran berupa gambar bergerak dilengkapi dengan audio. Vlog adalah video blog yang dibuat sesuai dengan kreativitas seseorang untuk mengekspresikan diri, dalam hal ini dalam menyampaikan materi pembelajaran oleh guru sesuai dengan kriteria peserta didik dan materi pembelajaran yang hendak disampaikan. Berdasarkan latar belakang di atas, pengabdian kepada masyarakat direncanakan dilakukan untuk memberikan pelatihan pembuatan media pembelajaran berupa vlog interaktif berbasis Kinemaster.

PEMANFAATAN DIGITAL MARKETING, PEMASARAN YANG EFEKTIF OLEH PESERTA DIDIK SMK AL-MANAR, CIBENTANG KECAMATAN CISEENG, KABUPATEN BOGOR Cornelia Dumarya Manik; Theobaldus Boro Tura; Agus Agus
PENGABDIAN SOSIAL Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28225

ABSTRACT The purpose of implementing this community service is to help students in promoting the products of the position of Al-Manar School in Al-Manar on Jl. Amd Cibentang No.184, Cibentang, Ciseeng, Bogor has a lot of potential and products produced by the community. Students of Al-Manar School do conventional marketing of their products and have not done product marketing through digital marketing. This community service activity aims to: Providing insight into the concept of digital marketing and technological products used for product marketing, , providing training and simulation on the use of digital media in product marketing, compiling effective persuasive messages, and providing solutions to realize al-Manar School students to promote products through digital media. This method of community service activities begins with the preparatory stage and field surveys. This survey phase begins with a direct discussion with SMK students in Ciseeng Village, Ciseeng District, Bogor Regency to identify the needs, opportunities, and challenges faced by al-Manar School students. Then, the socialization and training stage is carried out by the team. At this stage there are five things implemented by the service team Namely (1) Explaining How to Use Digital marketing and Marketing more effectively Interestingly, (2) finding a strategic location for students (3) creating promotional content that is easy for students to remember (4). And how to distribute the product so that it can get to the customer. (5). Online Marketing. The results of this community service activity are as follows: Students' knowledge in this case students of SMK Al- Mahar Ciseeng, Kec Ciseeng, Bogor Regency regarding marketing management before Pkm activities are mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was known that the participants' knowledge of marketing management after it was delivered increased. Keywords: Digital marketing, effective marketing

Pengaruh Budaya Organisasi dan Loyalitas Karyawan Terhadap Kinerja Karyawan pada Firma Am Badar & Am Badar Jakarta Pusat Mardi Muhamad; Cornelia Dumarya Manik
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.927

This study sought to ascertain, either partially or concurrently, the impact of organizational culture and employee loyalty on employee performance at Am Badar & Am Badar Firm, Central Jakarta. This study used a sample of 92 respondents and a quantitative methodology, in which all populations were used as sample material. Regression analysis, correlation analysis, analysis of the coefficient of determination, and hypothesis testing are some of the techniques utilized in data analysis. The findings of this study show that organizational culture and employee loyalty have an impact on employee performance at Am Badar & Am Badar Firms in Central Jakarta in a partial and simultaneous manner.

Pengaruh Lokasi Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Warung Kopi Jaelansky Pamulang Claudia Meliana Putri; Cornelia Dumarya Manik
Jurnal Ilmiah PERKUSI Vol 1, No 1 (2021): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v1i1.9977

Tujuan penelitian ini adalah untuk mengetahui pengaruh Lokasi dan Store Atmosphere terhadap keputusan pembelian pada Warung Kopi Jaelansky Pamulang. Metode yang digunakan adalah metode asosiatif kuantitatif. Teknik sampling yang digunakan adalah random sampling menggunakan sampel sebanyak 99 responden. Analisis data menggunakan analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian initerdapat pengaruh yang signifikan secara simultan antara Lokasi dan Store Atmosphere terhadap keputusan pembelian pada Warung Kopi Jaelansky Pamulang.

Analysis of the Influence of the Work Environment and Rewards on Employee Performance at PT. MIFA Bersaudara Jakarta I Made Aryata; Rudy Bodewyn Mangasa Tua; Cornelia Dumarya Manik
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 1 No. 7 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v1i7.6033

The purpose of this research is to determine the influence of the work environment and rewards on employee performance at PT. Mifa Bersaudara Jakarta both partially and simultaneously. The method used is a quantitative method. The sampling technique used was a Slovin sample with a sample of 100 respondents. From the results of the research conducted, it is known that the work environment and rewards have a significant influence on employee performance, both partially and simultaneously. From the results of the multiple regression analysis, it is known that the regression function Y = 20.947+0.155X1+0.353X2 with a correlation value of 0.511 where the work environment and motivation only have an influence of 26.1% on employee performance and the rest is influenced by other factors.

PEMANFAATAN DIGITAL MARKETING, PEMASARAN YANG EFEKTIF OLEH PESERTA DIDIK SMK AL-MANAR, CIBENTANG KECAMATAN CISEENG, KABUPATEN BOGOR Cornelia Dumarya Manik; Theobaldus Boro Tura; Agus Agus
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28225

ABSTRACT The purpose of implementing this community service is to help students in promoting the products of the position of Al-Manar School in Al-Manar on Jl. Amd Cibentang No.184, Cibentang, Ciseeng, Bogor has a lot of potential and products produced by the community. Students of Al-Manar School do conventional marketing of their products and have not done product marketing through digital marketing. This community service activity aims to: Providing insight into the concept of digital marketing and technological products used for product marketing, , providing training and simulation on the use of digital media in product marketing, compiling effective persuasive messages, and providing solutions to realize al-Manar School students to promote products through digital media. This method of community service activities begins with the preparatory stage and field surveys. This survey phase begins with a direct discussion with SMK students in Ciseeng Village, Ciseeng District, Bogor Regency to identify the needs, opportunities, and challenges faced by al-Manar School students. Then, the socialization and training stage is carried out by the team. At this stage there are five things implemented by the service team Namely (1) Explaining How to Use Digital marketing and Marketing more effectively Interestingly, (2) finding a strategic location for students (3) creating promotional content that is easy for students to remember (4). And how to distribute the product so that it can get to the customer. (5). Online Marketing. The results of this community service activity are as follows: Students' knowledge in this case students of SMK Al- Mahar Ciseeng, Kec Ciseeng, Bogor Regency regarding marketing management before Pkm activities are mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was known that the participants' knowledge of marketing management after it was delivered increased. Keywords: Digital marketing, effective marketing

Analysis of the Influence of Work Discipline and Motivation Employee Performance in PT. Pembangunan Perumahan (PP) Properti Tbk. Pasar Rebo – East Jakarta I Made Aryata; Cornelia Dumarya Manik; Rudy Bodewyn Mangasa Tua
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i4.6026

The purpose of this research is to determine the influence of discipline and motivation employee performance in PT. PP Properti Tbk. This research method uses quantitative descriptive research methods. The sample used in this research is a random sample, namely using a portion of the population of 86 respondents as a sample. The research results show that simultaneously there is a significant influence of discipline and motivation on the performance of PT. PP Properti Tbk employees. Based on the partial test, it is known that there is a significant influence between discipline on the performance of PT. PP Properti Tbk employees, while motivation has a significant influence on the performance of PT. PP Properti Tbk employees.

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