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MEMBENTUK ENTREPRENEUR GENERASI MUDAUNTUK MEMBANGUN PERCAYA DIRI DALAM MENGHADAPI TANTANGAN MASA DEPAN PADA YAYASAN ISHLAHUL HAYAT RUMAH YATIM & DHUAFA KELURAHAN BAMBU APUS KECAMATAN PAMULANG TANGERANG SELATAN Maswarni Maswarni; Jeni Andriani; Retno Wulansari; Sri Retnaning Sampurnaningsih; Novia Susanti
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 1 No. 3 (2020): November 2020
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jlkklkk.v1i3.p7-15.7711

Membentuk Entrepreneuer Generasi Muda untuk Membangun Percaya Diri DalamMenghadapi Tantangan Masa Depanâ€, Pada Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan. Tujuan dari Pengabdian kepada Masyarakat (PKM) ini adalah untuk membentuk entrepreneur muda, dengan cara membangun percaya diri, sehingga dapat menghadapi tantangan masa depan. Pengabdian dilakukan kepada para guru dan anak didik/asuhan Yayasan Ishlahul Hayat melalui penyuluhan mengenai motivasi dan kreatifitas , serta pembuatan kerajinan (craft) decoupage. Adapun mitra PKM adalah Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa di Jalan Mujair Raya Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan.Metode yang digunakan dalam PKM ini adalah penyuluhan tentang motivasi dan kreatifitas serta pelatihan membuat kerajinan (craft) decoupage. Hasil dari pelaksanaan PKM ini, diharapkan anak asuhan Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa di Jalan Mujair Raya Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan mampu membuat kerajinan (craft) decoupage sehingga dapat membentuk entrepreneur yang terampil, mandiri dan kreatif, serta dapat meningkatkan percaya diri serta siap menghadapi tantangan masa depan,menuju kehidupan yang lebih cemerlang.

THE INFLUENCE OF PROMOTION AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR ERAFONE ACCESSORIES IN TANGERANG CITY Sinta Sulistiani; Ratih Andalusi; Retno Wulansari
International Journal Management and Economic Vol. 4 No. 1 (2025): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i1.1866

This study aims to analyze the influence of promotion and product quality on purchasing decisions for Erafon accessories at Hezal Cellular in Tangerang City. Using a quantitative approach, the research involved 125 respondents selected through probability sampling. Promotion was evaluated through advertising, sales promotion, and direct selling, while product quality was assessed based on performance, reliability, durability, and perceived quality. Purchasing decisions were measured by product choice, brand preference, purchase timing, and purchase quantity. The findings indicate that promotion has a positive and significant impact on purchasing decisions. Product quality also shows a significant positive influence. Combined, promotion and product quality explain 83.8% of the variance in purchasing decisions, highlighting their critical role in consumer behavior. This research concludes that enhancing promotional efforts and ensuring high product quality can significantly improve purchasing decisions. Hezal Cellular is advised to intensify targeted promotional activities and continuously improve product quality to meet consumer expectations and remain competitive in the market.

Pengembangan Strategi Pemasaran Berbasis Komunitas bagi Pelaku Usaha Kerajinan Tangan di Desa Situ Gadung Kabupaten Tangerang Sinta Sulistiani; Retno Wulansari; Ratih Andalusi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1753

This community service activity was carried out to enhance the marketing capacity of handicraft entrepreneurs in Situ Gadung Village, Tangerang Regency. The background of the program arises from the limited market access and competitiveness of local handicraft products, which rely primarily on conventional sales channels. The main objective of this activity was to improve participants’ knowledge and skills in developing community-based marketing strategies that leverage collaboration and digital platforms. The activity was conducted on November 4–5, 2025, by six lecturers from Universitas Pamulang, with 19 local residents engaged in handicraft trading as participants. The methods of implementation included material presentation, practical exercises, group discussions, and question-and-answer sessions. The PKM process consisted of three stages: preparation, implementation, and reporting. The results indicated that participants gained better understanding of community-based and online marketing strategies, were able to collaboratively create promotional content, and successfully established a small online marketplace network within their community. This activity contributed to empowering local entrepreneurs by fostering participatory approaches and sustainable marketing practices.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RISKA. HANDMADE KOTA TANGERANG SELATAN Sultan Khalik Firdaus; Retno Wulansari
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/kbcxv162

This research aims to determine the influence of price and service quality on purchasing decisions at Riska. Handmade South Tangerang either partially or simultaneously. The research method used a quantitative method that was associative in nature. The sampling technique used in this research was 100 respondents. Data analysis techniques used instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test and hypothesis test, namely t test and f test. The results of this research were that price has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (12.838 > 1.984). Service quality has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (13.678 > 1,984). Price and service quality simultaneously have a significant effect on purchasing decisions with hypothesis testing obtained fcount > ftable (122.978 > 3.090). Thus, could be concluded that price and service quality have a positive and significant effect on purchasing decisions at Riska. Handmade. The coefficient of determination of influence or contribution of simultaneous influence was 0.717 or 71.7%, the remaining 28.3% was influenced by other factors

Pengaruh Cita Rasa dan Harga terhadap Minat Beli Konsumen pada Usaha Kecil Tahu Pak Jojon di Kp Jeletreng Bogor Retno Wulansari; Ratih Andalusi; Sinta Sulistiani
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1558

The increasing competition among small-scale food businesses requires business owners to maintain product quality and competitive pricing in order to attract consumer purchase intention. Taste and price are important factors influencing consumers in purchasing traditional food products, including tofu products produced by small enterprises. This study aims to analyze the effect of taste and price on consumer purchase intention at Tahu Pak Jojon Small Business in Jeletreng Village, Bogor. This research employed a quantitative approach using a survey method. The study involved 96 respondents selected using a census sampling technique. Research data were collected through the distribution of Likert-scale questionnaires to consumers of Tahu Pak Jojon. The collected data were processed using SPSS version 27 and analyzed through multiple linear regression analysis. The findings revealed that taste has a positive and significant effect on consumer purchase intention. Price also has a positive and significant influence on purchase intention. Simultaneously, taste and price significantly affect consumer purchase intention. The results indicate that consumers tend to purchase tofu products that offer good taste and affordable prices. Therefore, maintaining product taste consistency and setting competitive prices are essential strategies for increasing consumer purchase intention in small-scale food businesses.

The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Retno Wulansari; Dila Padila Nurhasanah; Paramita Andiani
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.

Analisis Strategi Pemasaran oleh Koperasi dalam Menarik Minat Beli Konsumen terhadap Produk Hasil UMKM Reza Khairul Hadi; Retno Wulansari; Sunanto Sunanto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1720

In the current era of competitive markets and growing student entrepreneurship, cooperatives (Koperasi) play an important role in supporting student innovation and promoting their products to a wider audience. However, the marketing strategies implemented by Koperasi Universitas Pamulang have not been fully evaluated in terms of their effectiveness in attracting consumer buying interest. This study aims to identify the extent of marketing strategies applied by the Koperasi and to analyze appropriate strategies to enhance consumer interest in products made by Universitas Pamulang students. This research employs a qualitative descriptive approach, which aims to describe and interpret real-life phenomena as they occur. The research method used is descriptive qualitative, with the object of research being the marketing strategies of Koperasi Universitas Pamulang. The subjects consist of 40 respondents, including 10 lecturers and 30 students who are members or consumers of the Koperasi. The data were collected through interviews, observations, recordings, and photographs, all reflecting actual field conditions. Data were analyzed using a qualitative descriptive analysis method, involving data reduction, data presentation, and conclusion drawing. The results show that improvements are needed in four dimensions: product quality, competitive pricing, store convenience, and promotion through affordable media such as banners and brochures to increase awareness and purchasing interest in student-made products.

The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Retno Wulansari; Dila Padila Nurhasanah; Paramita Andiani
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RISKA. HANDMADE KOTA TANGERANG SELATAN Sultan Khalik Firdaus; Retno Wulansari
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/kbcxv162

This research aims to determine the influence of price and service quality on purchasing decisions at Riska. Handmade South Tangerang either partially or simultaneously. The research method used a quantitative method that was associative in nature. The sampling technique used in this research was 100 respondents. Data analysis techniques used instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test and hypothesis test, namely t test and f test. The results of this research were that price has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (12.838 > 1.984). Service quality has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (13.678 > 1,984). Price and service quality simultaneously have a significant effect on purchasing decisions with hypothesis testing obtained fcount > ftable (122.978 > 3.090). Thus, could be concluded that price and service quality have a positive and significant effect on purchasing decisions at Riska. Handmade. The coefficient of determination of influence or contribution of simultaneous influence was 0.717 or 71.7%, the remaining 28.3% was influenced by other factors

Pemberdayaan Komunitas melalui Inovasi Pemasaran Produk Kreatif Lokal Disekitar Gerakan Pemuda Ansor Wilayah Kecamatan Pagedangan Sinta Sulistiani; Retno Wulansari; Ratih Andalusi; Nindya Dwi Lestari; Nur Evril Sakinah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2417

Local creative products produced by Micro, Small, and Medium Enterprises (MSMEs) have considerable potential to support community economic development. However, limited marketing knowledge, particularly in utilizing innovative and digital marketing strategies, remains a challenge for MSME actors in the Pagedangan area. This community service activity aimed to empower members of Gerakan Pemuda Ansor (GP Ansor) who manage MSMEs by improving their knowledge and practical skills in marketing local creative products through innovative approaches. The activity was conducted at the GP Ansor Pagedangan Office on March 28–29, 2026, involving five lecturers and students from the Management Study Program, Universitas Pamulang, as facilitators and 18 GP Ansor members who work as MSME actors as participants. The implementation method consisted of three stages: preparation, implementation, and reporting. During the implementation stage, activities were carried out through material presentations, practical sessions, discussions, and question-and-answer sessions focusing on product marketing innovation and strategies for promoting local creative products. The results indicated that the activity increased participants’ understanding of innovative marketing concepts and strengthened their practical ability to identify marketing opportunities, develop promotional approaches, and utilize appropriate marketing media. The activity also encouraged participants to become more active and adaptive in developing their businesses and expanding the market reach of local creative products.

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