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All Journal JURNAL PEMASARAN KOMPETITIF JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Ekonomi Efektif Jurnal PKM Manajemen Bisnis International Journal Management and Economic (IJME) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Retno Wulansari
universitas pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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MEMBENTUK ENTREPRENEUR GENERASI MUDAUNTUK MEMBANGUN PERCAYA DIRI DALAM MENGHADAPI TANTANGAN MASA DEPAN PADA YAYASAN ISHLAHUL HAYAT RUMAH YATIM & DHUAFA KELURAHAN BAMBU APUS KECAMATAN PAMULANG TANGERANG SELATAN Maswarni Maswarni; Jeni Andriani; Retno Wulansari; Sri Retnaning Sampurnaningsih; Novia Susanti
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 1 No. 3 (2020): November 2020
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jlkklkk.v1i3.p7-15.7711

Abstract

Membentuk Entrepreneuer Generasi Muda untuk Membangun Percaya Diri DalamMenghadapi Tantangan Masa Depan”, Pada Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan. Tujuan dari Pengabdian kepada Masyarakat (PKM) ini adalah untuk membentuk entrepreneur muda, dengan cara membangun percaya diri, sehingga dapat menghadapi tantangan masa depan. Pengabdian dilakukan kepada para guru dan anak didik/asuhan Yayasan Ishlahul Hayat melalui penyuluhan mengenai motivasi dan kreatifitas , serta pembuatan kerajinan (craft) decoupage. Adapun mitra PKM adalah Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa di Jalan Mujair Raya Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan.Metode yang digunakan dalam PKM ini adalah penyuluhan tentang motivasi dan kreatifitas serta pelatihan membuat kerajinan (craft) decoupage. Hasil dari pelaksanaan PKM ini, diharapkan anak asuhan Yayasan Ishlahul Hayat, Rumah Yatim & Dhuafa di Jalan Mujair Raya Kelurahan Bambu Apus Kecamatan Pamulang Tangerang Selatan mampu membuat kerajinan (craft) decoupage sehingga dapat membentuk entrepreneur yang terampil, mandiri dan kreatif, serta dapat meningkatkan percaya diri serta siap menghadapi tantangan masa depan,menuju kehidupan yang lebih cemerlang.
THE INFLUENCE OF PROMOTION AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR ERAFONE ACCESSORIES IN TANGERANG CITY Sinta Sulistiani; Ratih Andalusi; Retno Wulansari
International Journal Management and Economic Vol. 4 No. 1 (2025): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i1.1866

Abstract

This study aims to analyze the influence of promotion and product quality on purchasing decisions for Erafon accessories at Hezal Cellular in Tangerang City. Using a quantitative approach, the research involved 125 respondents selected through probability sampling. Promotion was evaluated through advertising, sales promotion, and direct selling, while product quality was assessed based on performance, reliability, durability, and perceived quality. Purchasing decisions were measured by product choice, brand preference, purchase timing, and purchase quantity. The findings indicate that promotion has a positive and significant impact on purchasing decisions. Product quality also shows a significant positive influence. Combined, promotion and product quality explain 83.8% of the variance in purchasing decisions, highlighting their critical role in consumer behavior. This research concludes that enhancing promotional efforts and ensuring high product quality can significantly improve purchasing decisions. Hezal Cellular is advised to intensify targeted promotional activities and continuously improve product quality to meet consumer expectations and remain competitive in the market.
Pengembangan Strategi Pemasaran Berbasis Komunitas bagi Pelaku Usaha Kerajinan Tangan di Desa Situ Gadung Kabupaten Tangerang Sinta Sulistiani; Retno Wulansari; Ratih Andalusi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1753

Abstract

This community service activity was carried out to enhance the marketing capacity of handicraft entrepreneurs in Situ Gadung Village, Tangerang Regency. The background of the program arises from the limited market access and competitiveness of local handicraft products, which rely primarily on conventional sales channels. The main objective of this activity was to improve participants’ knowledge and skills in developing community-based marketing strategies that leverage collaboration and digital platforms. The activity was conducted on November 4–5, 2025, by six lecturers from Universitas Pamulang, with 19 local residents engaged in handicraft trading as participants. The methods of implementation included material presentation, practical exercises, group discussions, and question-and-answer sessions. The PKM process consisted of three stages: preparation, implementation, and reporting. The results indicated that participants gained better understanding of community-based and online marketing strategies, were able to collaboratively create promotional content, and successfully established a small online marketplace network within their community. This activity contributed to empowering local entrepreneurs by fostering participatory approaches and sustainable marketing practices.
Co-Authors Dira Karlina Fakung Rahman Fitri Sabina Iis Novianti Jeni Andriani Maswarni Maswarni Nani Nani Nofiar Nofiar Nopi Oktavianti Novia Susanti Nurmin Arianto Putri Nilam Kencana Ramdan Novianto Ratih Andalusi Ratih Andalusi Sampurnaningsih, Sri Retnaning Sinta Sulistiani Sinta Sulistiani Suharni Rahayu Yulia Aniasari