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This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering West Science Journal Economic and Entrepreneurship
Alexander Setiawan
Petra Christian University Surabaya
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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Augmented reality application for chemical bonding based on android Alexander Setiawan; Silvia Rostianingsih; Timotius Reinaldo Widodo
International Journal of Electrical and Computer Engineering (IJECE) Vol 9, No 1: February 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.629 KB) | DOI: 10.11591/ijece.v9i1.pp445-451

Abstract

Augmented Reality can provide information that can be more easily understood by the user. Because of its advantages, Augmented Reality can be utilized to create learning applications that can support teaching and learning process. Chemical learning about chemical reactions is usually boring by students. This is because students only know the theory of the book and the explanation of teachers only. This research utilized Augmented Reality to be able to see 3D model of each chemical element and also can see animation of merging between elements. In order to bring up 3D objects of chemical elements then made a card that will be used as a marker / tracker. In addition, there can be a combination of several chemical elements based on several cards detected from the camera. The test is performed for chemical elements with periodic table such as H, Ca, Na, K, C, Cl, Br, O, S, SO2, CO2, OH. Testing the application by performing several merge elements such as HCl, NaCl, H20, CO2, MgS, SO2, O2, CaCl2, HCN, N2, and others. The results of this study will be tested on several students to see the benefits of student learning.
Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand Riani Ishak; Heni Widyaningsih; Sulaiman Mansyur; Syurwana Farwita Samuddin; Alexander Setiawan
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1907

Abstract

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitiveness, with Digital Marketing having a slightly stronger impact. The model accounted for 65.9% of the variance in brand competitiveness, emphasizing the importance of leveraging digital tools alongside entrepreneurial strategies. The study highlights that integrating digital marketing with entrepreneurial innovation is key to strengthening local brands and enhancing their competitive advantage in Indonesia's rapidly growing creative economy.
Co-Authors Heni Widyaningsih Riani Ishak Silvia Rostianingsih Sulaiman Mansyur Syurwana Farwita Samuddin Timotius Reinaldo Widodo