Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal West Science Business and Management West Science Journal Economic and Entrepreneurship
Sulaiman Mansyur
Universitas Indonesia Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Bibliometric Analysis of Project Management: Exploring the Linkages Between Research and Practice Loso Judijanto; Rosdiana Arief Tang; Said Hamzali; Himawan Sutanto; Sulaiman Mansyur
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1503

Abstract

This study presents a comprehensive bibliometric analysis of project management research to explore its evolution, thematic trends, and the connections between academic contributions and practical applications. Utilizing data from the Scopus database, the analysis spans publications from 2000 to 2024, identifying key contributors, influential institutions, and global collaborative networks. The findings reveal a dynamic shift in project management research from traditional themes such as risk management and cost control to contemporary focuses on sustainability, innovation, and stakeholder engagement. Prominent authors and institutions were identified, with developed countries leading in research output and collaboration. However, growing contributions from developing nations highlight an emerging inclusivity. The study underscores the interdisciplinary and global nature of project management while identifying a persistent gap between academic research and practical implementation. Recommendations for future research include enhancing collaboration between developed and developing regions, focusing on practical applications of emerging themes, and adopting interdisciplinary approaches. This analysis serves as a foundation for advancing project management research to meet evolving global challenges effectively.
Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand Riani Ishak; Heni Widyaningsih; Sulaiman Mansyur; Syurwana Farwita Samuddin; Alexander Setiawan
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1907

Abstract

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitiveness, with Digital Marketing having a slightly stronger impact. The model accounted for 65.9% of the variance in brand competitiveness, emphasizing the importance of leveraging digital tools alongside entrepreneurial strategies. The study highlights that integrating digital marketing with entrepreneurial innovation is key to strengthening local brands and enhancing their competitive advantage in Indonesia's rapidly growing creative economy.
Co-Authors Alexander Setiawan Heni Widyaningsih Himawan Sutanto Loso Judijanto Riani Ishak Rosdiana Arief Tang Said Hamzali Syurwana Farwita Samuddin