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All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga West Science Journal Economic and Entrepreneurship
Heni Widyaningsih
State University of Jakarta
Economics, Econometrics & Finance Education

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The Relationship of Physical Activity Intensity And Sleep Quality With The Performance of Pre-Elderly Employees (Study AT PT Bukaka Teknik Utama Tbk) Azka Qanit Naufan Zakaria; Bazzar Ari Mighra; Kuswahyudi Kuswahyudi; Yasep Setiakarnawijaya; Heni Widyaningsih
COMPETITOR: Jurnal Pendidikan Kepelatihan Olahraga Vol 16, No 2 (2024): June
Publisher : UNIVERSITAS NEGERI MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/cjpko.v16i2.61691

Abstract

This research was conducted to determine the relationship between physical activity intensity and sleep quality on performance of pre-elderly employees of PT Buakaka Teknik Utama Tbk. This research use a quantitative research method with correlative associative study. The participants in this research were pre-elderly employees worked at PT Buakaka Teknik Uta,a Tbk with total 50 respondents with the age range of respondents between 45 to 59 years old. This research use questionnaire or survey distributed to respondents to collect the data. In data analysis, this research using data analysis techniques in the form of multiple regression test with STATA MP 14.2. The results showed that the intensity of physical activity has a significant affect towards employee performance while the quality of sleep not have a significant affect to employee performance. So it is concluded that the longer intensity of physical activity carried out by employees will improve employee performance while employees quality of sleep has no influence significantly on employee performance.
Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand Riani Ishak; Heni Widyaningsih; Sulaiman Mansyur; Syurwana Farwita Samuddin; Alexander Setiawan
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1907

Abstract

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitiveness, with Digital Marketing having a slightly stronger impact. The model accounted for 65.9% of the variance in brand competitiveness, emphasizing the importance of leveraging digital tools alongside entrepreneurial strategies. The study highlights that integrating digital marketing with entrepreneurial innovation is key to strengthening local brands and enhancing their competitive advantage in Indonesia's rapidly growing creative economy.
Co-Authors Alexander Setiawan Azka Qanit Naufan Zakaria Bazzar Ari Mighra Kuswahyudi Riani Ishak Sulaiman Mansyur Syurwana Farwita Samuddin Yasep Setiakarnawijaya