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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Manajemen Strategi dan Aplikasi Bisnis Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Adpebi Science Series
Pohan, Fanny Suzuda
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Trilogi
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences Other

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PERBANDINGAN ANTARA ROE DENGAN EVA DALAM MENILAI KINERJA KEUANGAN Andika Setiawan; Fanny Suzuda Pohan
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 2, No 1 (2021): REMITTANCE JUNI 2021
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol2no1.78

Abstract

There were several ways that could be used to assess the company's financial kinerjance, one of them is by using the Return On Equity. Return On Equity measured the company's ability to earn profits from its capital. This ratio also had weaknesses, among others, this ratio does not use the cost of capital. To overcome this, there was another alternative in assessing the company's kinerjance, namely using Economic Value Added (EVA). This study aimed to determine whether there is a difference between Return on Equity and Economic Value Added in assessing the financial kinerjance of Food and beverage companies on the Indonesia stock exchange in the period 2015 – 2019.The research sample consisted of 16 companies with 80 research data. Sampling used purposive sampling. Analysis of the data in this study using the SPSS Statistics 26 software program with the analysis technique of the Paired Sample T Test. The results of this study indicate that there is a significant difference between Return On Equity and Economic Value Added in assessing the financial kinerjance of Food and beverage companies due to the Economic Value Added including the calculation of the cost of capital.
Trade Openness Effect on Income Inequality: Empirical Evidence from Indonesia Lestari Agusalim; Fanny Suzuda Pohan
Signifikan: Jurnal Ilmu Ekonomi Vol 7, No 1 (2018)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.652 KB) | DOI: 10.15408/sjie.v7i1.5527

Abstract

This research analyzed the effect of international trade openness to income inequality in Indonesia using Vector Error Correction Model (VECM). The data used is the secondary data, which are the export-import value, gross domestic product (GDP), GDP per capita, open unemployment rate, and Gini index. The results of this study indicate that in the short term the trade openness has negative impact significantly on the income inequality. However, in the long-run, it does not show any significant effect in decreasing the income inequality rate. The impulse response function (IRF) concluded that income inequality gives a positive response, except on the third year. Based on the forecast error variance decomposition (FEDV), the trade openness does not provide any significant contribution in effecting the income inequality in Indonesia, but economic growth does. Nevertheless, in long-term, the economic growth makes the income inequality getting worse than in the short-term.DOI: 10.15408/sjie.v7i1.5527
Pengembangan Modul Kewirausahaan Bagi Tenant Inkubator Bisnis: Pendekatan Model Analysisi Desing Development Implementation Evaluation (ADDIE) Amelia Hidayah; Fanny Suzuda Pohan
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4201

Abstract

University business incubator has become a place for many entrepreneurs to develop innovative products. However, several problems are experienced by tenants including capital, lack of business ability, poor of performance teams. Facing tenant problems related lack of business ability can be overcome by training and coaching. Therefore, researchers try to develop entrepreneurship modules for university business incubators. The research applies ADDIE (Analyzing, Designing, Developing, Implementation, and Evaluation) model. There are five major phases that are carried out starting from identifying training topics, designing a module, creating modules and questionnaires, providing entrepreneurship training, and evaluating modules. After going through 5 stages, the research produces 3 entrepreneurship modules, namely business models, financial understanding, and winning markets through digital marketing. These three modules are delivered in training activity which are divided into three sessions. After attending training, the participants respond that the modules are structured in terms of content and their benefits in improving management skills.
ANALISIS PERILAKU MASYARAKAT TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN MENGGUNAKAN STUCTURAL EQUATION MODELLING Budi Suryowati; Fanny Suzuda Pohan
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 8, No 01 (2019): JURNAL KOMPLEKSITAS
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1924.517 KB)

Abstract

Survei Global Nielsen 2014 tentang Tanggung Jawab Sosial Perusahaan mengumpulkan30.000 konsumen dari 60 negara menunjukan bahwa preferensi konsumen untuk pembelianberkelanjutan naik dari 45% pada tahun 2011 menjadi 55% pada tahun 2014. Hasil surveiWWF-Indonesia dan Nielsen tahun 2017 menunjukkan sebanyak 63% konsumen Indonesiabersedia mengkonsumsi produk ramah lingkungan. Hal ini menunjukkan peningkatankesadaran konsumen yang signifikan terhadap konsumsi produk ramah lingkungan danmengindikasikan kesiapan pasar domestik menyerap produk-produk yang diproduksi secaraberkelanjutan.Penelitian ini bertujuan untuk mengetahui tentang perilaku masyarakat terhadap pembelianproduk-produk ramah lingkungan meliputi sikap, kepedulian dan tanggung jawab masyarakatterhadap lingkungan, khususnya mahasiswa Universitas Trilogi Jakarta. Adapun metode yangakan digunakan dalam penelitian ini adalah Stuctural Equation Modelling.Hasil penelitian menunjukan bahwa secara umum Mahasiswa setuju dalam perilakupembelian hijau mereka (nilai rata-rata dari seluruh pernyataan ini sebesar 3,01). Mereka lebihmemilih produk yang ramah lingkungan dibandingkan produk yang tidak ramah lingkunganbila kualitas produk tersebut mirip. Ketika mereka ingin membeli sebuah produk, merekaselalu memeriksa label/komposisi untuk melihat apakah produk tersebut mengandung bahanbahanyang dapat merusak lingkungan. Mereka lebih memilih membeli produk ramahlingkungan meskipun harganya lebih mahal dibandingkan produk yang tidak ramahlingkungan.Hasil yang diperoleh dari analisis data dengan menggunakan partial least square hanyavariable Pengaruh Sosial dan Sikap Mengenai Lingkungan yang berpengaruh signifikanterhadap Perilaku Pembelian Hijau, sedangkan Kepedulian Citra Di`ri Dalam PerlindunganLingkungan, Kepedulian Lingkungan, dan Tanggung Jawab Lingkungan tidak berpengaruhsignifikan terhadap Perilaku Pembelian Hijau.Kata Kunci : Perilaku Pembelian Hijau, Stuctural Equation Modellin
Kualitas situs web, kepercayaan, dan loyalitas konsumen Tokopedia Fanny Suzuda Pohan; Zida Fajar Aulia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.765 KB) | DOI: 10.36407/jmsab.v2i1.43

Abstract

The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper.
Dampak Pelaksanaan Merdeka Belajar Kampus Merdeka Di Universitas Trilogi (Studi Kasus: Prodi Manajemen) Fanny Suzuda Pohan; Zainul Kisman
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 7 No 2 (2022): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.324 KB) | DOI: 10.36908/isbank.v7i2.391

Abstract

Penelitian ini bertujuan melihat dampak pelaksanaan Merdeka Belajar Kampus Merdeka di Universitas Trilogi khususnya Prodi Manajemen. Penelitian ini menggunakan data primer maupun data sekunder. Populasi dalam penelitian ini adalah mahasiswa Prodi Manajemen Universitas Trilogi sebanyak 685 mahasiswa. Sampel yang digunakan sebanyak 312 mahasiswa. Metode analisis yang digunakan adalah metode deskriptif. Berdasarkan hasil survey yang diberikan 78,53% Mahasiswa yakin kegiatan MBKM memberikan dampak terhadap kompetensi tambahan mereka, 73,08% mahasiswa yakin kegiatan MBKM memperluas prespektif dalam menyelesaikan masalah dan 73,4% mahasiswa berpendapat kegiatan MBKM untuk perguruan tinggi sesuai dengan kebutuhan lulusan di masa mendatang.
PENYULUHAN LITERASI KEUANGAN UNTUK MENCAPAI FINANCIAL FREEDOM BAGI GEN-Z Widhiastuti, Rosalia Nansih; Harianti, Ati; Suryowati, Budi; Suzuda, Fanny
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 1 (2024): SWADIMAS EDISI JANUARI 2024
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol2no1.390

Abstract

Lack of financial literacy and supported by the ease of technology, as well as the YOLO (You Only Live Once) and FOMO (Fear of Missing Out) views that developed among Gen-Z, causing them to be less able to manage expenses. Therefore, it is necessary to improve financial literacy and strategies to achieve financial freedom for Gen-Z. The community service activity organized was in the form of a Webinar which was attended by Gen-Z employees aged 20-26 years. Webinar participants came from Trilogy University Employee class students and the general public. The results of the webinar showed an increased understanding of the importance of financial planning, the availability of sufficient emergency funds, and the strategies needed to prepare for the future through minimum savings and investments that must be made programmatically.Kurangnya literasi keuangan dan didukung oleh kemudahan teknologi, serta pandangan YOLO (You Only Live Once) dan FOMO (Fear of Missing Out) yang berkembang di kalangan Gen-Z, menyebabkan mereka kurang dapat mengatur pengeluaran. Sehingga perlu adanya peningkatan literasi keuangan serta strategi untuk mencapai kebebasan finansial bagi Gen-Z. Kegiatan pengabdian masyarakat yang diselenggarakan berbentuk Webinar yang diikuti oleh para karyawan Gen-Z yang berusia 20-26 tahun. Peserta webinar berasal dari mahasiswa kelas Karyawan Universitas Trilogi serta masyarakat umum. Hasil webinar menunjukkan adanya peningkatan pemahaman tentang pentingnya perencanaan keuangan, tersedianya dana darurat yang cukup, serta strategi yang dibutuhkan untuk mempersiapkan masa depan melalui tabungan minimal serta investasi yang harus dilakukan secara terprogram.
The Influence Of Price, Brand Image, And Product Quality On The Decision To Purchase A Viar Three-Wheel Motorcycle Octavianeputri, Vicky; Abdullah, Zed; Pohan, Fanny Suzuda
Adpebi Science Series Vol. 1 No. 1 (2024): 2nd InCAFA
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.386

Abstract

The purpose of this research is to determine the influence of the variables Price, Brand Image and Product Quality on the Purchase Decision of a Viar Three-Wheeled Commercial Motorbike in DKI Jakarta. This research uses quantitative methods. with a sample size of 100 respondents using purposive sampling technique . Data collection techniques through questionnaires. The data analysis used was SEM ( Structural Equation Modeling ) using smartPLS software. The research results show that the relationship between price and purchasing decision variables has a significant effect because it has a T statistic value of 3,484 > t table and a P value of 0.000 < 0.05. The original sample value of 0.357 indicates that the relationship between price and purchasing decisions is positive. Brand image has a significant influence on purchasing decisions because it has a T statistic value of 3,269 > t table and a P value of 0.001 < 0.05. The original sample value of 0.588 indicates that the price and purchasing decision is positive. Product quality has no significant influence on purchasing decisions because it has a T statistic value of 0.287 < t table and a P value of 0.774 > 0.05. The original sample value of 0.050 indicates that the direction of the relationship between product quality and purchasing decisions is positive .
DETERMINAN RETURN SAHAM PADA PERUSAHAAN RITEL Zarkasyi, Imam; Pohan, Fanny Suzuda
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 4, No 2 (2023): REMITTANCE DESEMBER 2023
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol4no2.410

Abstract

Stock return is a result or profit obtained by shareholders who have invested in the capital market. The motivation to get a stock return makes investors more interested in investing in the stock market. This study aims to determine whether or not there is an effect of the variables Return on Equity (ROE), Gross Profit Margin (GPM), Cash Ratio (CR), Total Asset Turnover (TATO), and Debt to Equity Ratio (DER) on stock returns partially and simultaneously in retail companies listed on the Indonesia Stock Exchange (IDX) for the period 2018-2021. The number of samples in this study was 15 companies in retail companies listed on the Indonesia Stock Exchange (IDX) during the 2018-2021 period with sampling techniques using purposive sampling. The data analysis method in this study uses panel data linear regression analysis using E-views software version 12. The results of data analysis show that the variables Return on Equity (ROE), Gross Profit Margin (GPM), Cash Ratio (CR), Total Asset Turnover (TATO), and Debt to Equity Ratio (DER) simultaneously affect stock returns. partially the variables that affect stock returns are the Return on Equity (ROE) and Debt to Equity Ratio (DER) variables. Those that do not affect stock returns are the Gross Profit Margin (GPM), Cash Ratio (CR), and Total Asset Turnover (TATO) variables.Return saham merupakan suatu hasil atau keuntungan yang diperoleh para pemegang saham yang telah berinvestasi di pasar modal. Motivasi mendapatkan return saham membuat para investor semakin tertarik untuk berinvestasi di pasar saham. Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh variabel Return on Equity (ROE), Gross Profit Margin (GPM), Cash Ratio (CR), Total Asset Turnover (TATO), dan Debt to Equity Ratio (DER) terhadap return saham secara parsial dan simultan pada perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) periode 2018-2021. Jumlah sampel penelitian ini sebanyak 15 perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2018-2021 dengan teknik pengambilan sampel menggunakan purposive sampling. Metode analisis data dalam penelitian ini menggunakan analisis regresi linear data panel dengan menggunakan software E-views versi 12. Hasil analisis data menunjukkan bahwa variabel Return on Equity (ROE), Gross Profit Margin (GPM), Cash Ratio (CR), Total Asset Turnover (TATO), dan Debt to Equity Ratio (DER) secara simultan berpengaruh terhadap return saham. Sedangkan secara parsial variabel yang berpengaruh terhadap return saham adalah variabel Return on Equity (ROE) dan Debt to Equity Ratio (DER). Sedangkan yang tidak berpengaruh terhadap return saham adalah variabel Gross Profit Margin (GPM), Cash Ratio (CR), dan Total Asset Turnover (TATO)
PELATIHAN DAN PENDAMPINGAN PENGELOLAAN PEMASARAN MELALUI TEKNOLOGI DIGITAL DI DESA KALISUREN KECAMATAN TAJURHALANG BOGOR Suryowati, Budi; Pohan, Fanny Suzuda; Hayzavina, Aliesha; Aryani, Putri
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 3, No 1 (2025): SWADIMAS EDISI JANUARI 2025
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol3no1.716

Abstract

Bogor is a city with economic potential in the Micro, Small, and Medium Enterprises (MSME) sector. However, most entrepreneurs in Bogor have not optimally utilized digital technology to market their products. Based on the survey conducted, it was found that the community is reluctant to use digital media to promote their products, primarily due to a lack of knowledge and skills related to digital marketing. This activity aims to enhance the understanding and skills of MSME actors in using digital technology, mainly social media like Instagram and WhatsApp, as marketing tools. The methods used include lectures, discussions, hands-on practice in using social media, and evaluations through pre-tests and post-tests. The training results showed a significant improvement among participants in understanding digital marketing, with 75% of participants better understanding marketing concepts and 67% understanding digital marketing in greater depth. Additionally, 50% of the participants can now create engaging social media content and plan to implement it in their businesses. This activity is expected to encourage MSME actors to continue utilizing digital technology in developing their businesses.Bogor merupakan kota yang memiliki potensi ekonomi di sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, sebagian besar pelaku usaha di Bogor belum memanfaatkan teknologi digital secara optimal untuk pemasaran produk mereka. Berdasarkan survei yang dilakukan, ditemukan bahwa masyarakat enggan menggunakan media digital dalam promosi produk mereka, sebagian besar karena kurangnya pengetahuan dan keterampilan terkait pemasaran digital. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam menggunakan teknologi digital, khususnya media sosial seperti Instagram dan WhatsApp, sebagai alat pemasaran. Metode yang digunakan meliputi ceramah, diskusi, dan praktek langsung penggunaan media sosial, serta evaluasi melalui pre-test dan post-test. Hasil pelatihan menunjukkan peningkatan signifikan pada peserta dalam hal pemahaman pemasaran digital, dengan 75% peserta lebih memahami konsep pemasaran dan 67% memahami digital marketing secara lebih mendalam. Selain itu, 50% peserta kini mampu membuat konten media sosial yang menarik dan berencana untuk menerapkannya dalam bisnis mereka. Kegiatan ini diharapkan dapat mendorong pelaku UMKM untuk terus memanfaatkan teknologi digital dalam mengembangkan usaha mereka.
Co-Authors Abdullah, Zed Amelia Hidayah Andika Setiawan Aryani, Putri Harianti, Ati Hayzavina, Aliesha Kisman, Zainul Lestari Agusalim Octavianeputri, Vicky Suryowati, Budi Widhiastuti, Rosalia Nansih Zarkasyi, Imam Zida Fajar Aulia