Article Per Year (5 Year)
p-Index From 2021 - 2026
1.152
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
AULIA DANIBRATA
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : MEDIA BISNIS

 1 
PENGARUH ATTRIBUTES, BENEFITS DAN ATTITUDINAL LOYALTYMEMILIKI DAMPAK TERHADAP BEHAVIORAL LOYALTY PADA FANS PERSIB BANDUNG DALAM INDUSTRI SEPAKBOLA INDONESIA AULIA DANIBRATA; KLEMENS WEDANAJI PRASASTYO; ALZA ALZA
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.880

Abstract

The purpose of this study was to determine the effect of attributes, benefits and attitudinal loyalty has a impact on behavioral loyalty in Bandung fans in the Indonesian football industry. This research is expected to be able to improve the results of previous studies.The population of this study came from fans of Persib Bandung who have a domicile in West Java, had watched Persib Bandung directly and had bought Persib Bandung merchandise. The researcher chose 100 respondents as the sample for this study, used insidental sampling as a sampling technique, and used a questionnaire for data collection. This study uses structural equation modeling as a research model. In addition, SPSS and Warp PLS 3.0 are used as statistical tools.The results of this study indicate that attributes and benefits affect attitudinal loyalty, and attitudinal loyalty has an effect on behavioral loyalty.
BRAND PERSONALITY TOWARD ATTITUDE AND BEHAVIORAL INTENTIONS VIA BRAND PERSONALITY APPEAL ON GRABBIKE DESI LESTARINI; AULIA DANIBRATA
Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v11i2.936

Abstract

The first purpose of this study is to investigate whether each of brand personality dimension variables has a direct influence to brand personality appeal or not. The second purpose is to demonstrate the utility of brand personality appeal as a mediator as if each brand personality dimension variables has an indirect significant impact towards attitude and behavioral intentions through brand personality appeal in the context of online ride hailing service brand. Data used obtained from direct distribution questionnaires to 140 respondents. Statistical analysis was conducted using SMARTPLS 2.0. Research findings can be summarized as follows. First, Responsibility, Activity, and Aggressiveness Brand Personality has a direct influence and statistically significant in order to predict Brand Personality Appeal. Second, Responsibility, Activity, and Aggressiveness Brand Personality actually has a similar indirect influence and statistically significant in order to predict Attitude and Behavioral Intentions via Brand Personality Appeal.
PENGARUH MARKET ORIENTATION, KNOWLEDGE MANAGEMENT, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP BUSINESS PERFORMANCE AULIA DANIBRATA
Media Bisnis Vol 6 No 3 (2014): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v6i3.1425

Abstract

The purpose of this study was to examine the influence market orientation, knowledge management, dan customer relationship management toward business performance. The research sample was 100 respondents selected by random sampling method from saving’s customer several state owned banks within Jakarta. Data analysis method used is multiple regression analysis. The result on this research is there an effect market orientation, knowledge management, and customer relationship management toward business performance. It’s mean that all the independent variables are have effect toward dependent variable.
Co-Authors ALZA ALZA Claraficia Renata Utoyo Denta Felli Ananda DESI LESTARINI ERIKA JIMENA ARILYN KLEMENS WEDANAJI PRASASTYO M Affan Alfi Syahri Ramadhan MIRANTI WIDYA PRAMITA Syfa Nur Azqia Violina Setiawan Yosan Pratama Rachmandanu