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All Journal Jurnal Bisnis dan Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
KLEMENS WEDANAJI PRASASTYO
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH SERVICE QUALITY, PERCEIVED VALUE CORPORATE IMAGE, CUSTOMER SATISFACTION, PADA BEHAVIORAL INTENTION JOSEPHINE ADELIA; KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 21 No 1a-2 (2019): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.654 KB) | DOI: 10.34208/jba.v21i1a-2.756

Abstract

The Purpose on this study was to determine the effect of service quality, perceived value, corporate image, and customer satisfaction to behavioral intention. Statistical method using SEM (Structural Equation Modeling) with software WarpPLS and IBM SPSS as the tools. The research showed that interaction quality hadeffect to service quality, physical environment quality and outcome quality had no effect to service quality. Then service quality had effect to perceived value, corporate image and customer satisfaction. Perceived value and corporate image had effect to customer satisfaction. Then customer satsfaction and corporate image had effect to behavioral intention. The ultimate goal of this study so that company can find out the factors that must be improved.
PENGARUH ATTRIBUTES, BENEFITS DAN ATTITUDINAL LOYALTYMEMILIKI DAMPAK TERHADAP BEHAVIORAL LOYALTY PADA FANS PERSIB BANDUNG DALAM INDUSTRI SEPAKBOLA INDONESIA AULIA DANIBRATA; KLEMENS WEDANAJI PRASASTYO; ALZA ALZA
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.880

Abstract

The purpose of this study was to determine the effect of attributes, benefits and attitudinal loyalty has a impact on behavioral loyalty in Bandung fans in the Indonesian football industry. This research is expected to be able to improve the results of previous studies.The population of this study came from fans of Persib Bandung who have a domicile in West Java, had watched Persib Bandung directly and had bought Persib Bandung merchandise. The researcher chose 100 respondents as the sample for this study, used insidental sampling as a sampling technique, and used a questionnaire for data collection. This study uses structural equation modeling as a research model. In addition, SPSS and Warp PLS 3.0 are used as statistical tools.The results of this study indicate that attributes and benefits affect attitudinal loyalty, and attitudinal loyalty has an effect on behavioral loyalty.
PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA PRODUK FASHION BERRYBENKA SECARA ONLINE DI JAKARTA WIBISONO SOEDIONO; KLEMENS WEDANAJI PRASASTYO; MARIA ADELINE
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.881

Abstract

The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.
PERCEIVED QUALITY, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP OVERALL BRAND EQUITY PADA KONSUMEN LUWAK WHITE KOFFIE DI JAKARTA DENNIS SANTOSO; KLEMENS WEDANAJI PRASASTYO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.708 KB)

Abstract

The purpose of this research is to know the influence of perceived quality, brand awareness, and brand loyalty to brand equity overall at Luwak White Koffie consumer in Jakarta. This study was also conducted to improve the results of previous studies. The population of this study are male and female respondents who live in DKI Jakarta and who buy Luwak White Koffie at least 2 times a month. Researchers chose as many as 160 respondents as a sample of this study using purposive sampling and data collected using questionnaires. This research uses Structural Equation Modeling. The results of this study indicate that brand awareness has an influence on brand loyalty and there is influence between brand loyalty to brand equity overall in Luwak White Koffie consumer in Jakarta while there is no perceived quality influence on brand loyalty at Luwak White Koffie consumer in Jakarta.
HOW INDONESIAN STREET FOOD STALLS INSPIRE POST-PANDEMIC INDONESIAN TOURISM Vita Briliana; Arton Briyan Prasetio; Klemens Wedanaji Prasastyo
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i1.22205

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia.   This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.
Peran Client Service dalam Business Development PT. Hashmicro Solusi Indonesia Meiliea Meiliea; Muhammad Ghazi; Klemens Wedanaji Prasastyo; Nuno Sutrisno
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1895

Abstract

This report is prepared as a brief explanation of the activities carried out during the implementation ot the MBKM (Merdeka Belajar Kampus Merdeka) Internship program at PT Hashmicro Solusi Indonesia. The Implementation of the Internship activities is carried out in the business development division, the client sub-division. Work in this division focuses on mining data for cold calls, entering leads data into the company’s system, collecting information related to client needs and offering the system needed by clients, confirming meeting schedules or presentation demos, and filling out daily report on business development, client service, and cold calls.
Co-Authors ALZA ALZA Arton Briyan Prasetio AULIA DANIBRATA DENNIS SANTOSO JOSEPHINE ADELIA MARIA ADELINE Meiliea Meiliea Muhammad Ghazi NUNO SUTRISNO VITA BRILIANA WIBISONO SOEDIONO