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All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN MEDIA BISNIS Jurnal Abdimas Bina Bangsa Annals of Human Resource Management Research E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Altifani Journal: International Journal of Community Engagement
Denta Felli Ananda
Sekolah Tinggi Ilmu Ekonomi Trisakti
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EVALUASI STRATEGI PENINGKATAN DANA MURAH DAN DIGITAL BANKING DI CIMB NIAGA Denta Felli Ananda
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.342 KB)

Abstract

Banking intermediation role an institution that gathers fund and distributes it to the are being challenged by the development of digital information technology that impact the entire industry. Bank’s ability to increase the low cost fund through digital banking platform will determine how the bank obtain a competitive advantage. This study aims to evaluate if the competitive strategies applied to increase low cost fund performance and the utilization of digital banking in PT Bank CIMB Niaga,Tbk has align with the corporate strategy. This framework is evaluating the strategy through qualitative research based on Rumelt’s framework, which consists of four stages, namely consistency, advantage, consonance, and feasible; using performance analysis, value chain, VRIO framework, and the concept of market orientation. The results of the study is that the strategy to increase low cost funds have been applied consistently, consonance, advance and feasibly to the corporate strategy. While the strategy to increase digital banking utilization that adopted has been conduct consistently, superior and fit, but not fully meet the feasibility. The recommendations are to affiliate low cost fund portfolio management as one of KPI main item for all employees, do the refinement of four leading digital platform that are currently running and to develop products that are interrelated between low cost funds and lending product throughout all directorate.
Pengaruh Kompensasi, Budaya Organisasi, dan Motivasi terhadap Kinerja Karyawan PT. MBA Febrina Fitriani; Denta Felli Ananda
Media Bisnis Vol 15 No 1 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i1.1881

Abstract

This study intends to analyze the effect of compensation, organizational culture, and motivation on employee performance at PT. MBA. In this study, a sample of 59 non-managerial employees was used with purposive sampling technique. Testing the hypothesis in this study using multiple linear regression analysis method. Based on the results of this study, it was concluded that there is an effect of compensation on the performance of employees of PT. MBA. Meanwhile, there is no influence between organizational culture and motivation on the performance of PT.MBA employees.
Optimizing Recruitment Process, Candidate and Employee Data at MAP Active Claraficia Renata Utoyo; Denta Felli Ananda; Aulia Danibrata; Erika Jimena Arilyn
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1873

Abstract

The MBKM program aims to provide opportunities for students to learn about the work environment directly and develop their abilities. As HR – Recruitment intern, the author is responsible for assisting the recruitment process, managing candidate and employee data at MAP Active. In addition, the author also created a project entitled DarwinBox Recruitment Guidebook as a tool to assist the recruitment process. Overall, the MBKM program has effectively and efficiently helped develop the self-qualities of the participants. The MBKM program makes a positive contribution to participants, companies and society.
Operational Management and UX Optimization on Lazada Mobile Top Up Page Violina Setiawan; Denta Felli Ananda; Aulia Danibrata; Erika Jimena Arilyn
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1878

Abstract

This MBKM final report contains the author's overall activities during internship in Lazada's Key Account Management Digital Goods division. This report will be preceded by an introduction that covers the government's MBKM program in outline. After that, the report will be continued with the activities carried out by author, both routine and non-routine, complemented by the process to constraints and solutions. Where, author's main activity during internship in this division was to manage operations and also the final project in the form of UX optimization on Lazada mobile top up page. This report will also focus on the knowledge, abilities, and other things that author has gained during internship. Author also provide evaluations that could be useful for the next batch of MBKM programs.
Penggunaan Key Opinion Leader sebagai Alat Pemasaran Media Sosial di PT Mitra Aktif Adiperkasa Tbk Fillanta Ferent Onggo; Denta Felli Ananda; Aulia Danibrata; Vita Briliana
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1880

Abstract

This internship report is intended to explain the author's activities during the internship at PT. MAP Active Adiperkasa Tbk through the Magang Bersertifikat Kampus Merdeka program. This program is aimed at increasing self-competence through work experience, so that it fits the needs of the world of work and the industry you want to target. This report will explain how the author is daily life as part of the retail marketing division. The things that will be explained include the division of tasks within the marketing team, all work assigned by the supervisor to the author, and the final assignment which involves collaboration between the supervisor and the writer which is called the Innovation Project.
Organizing MIND Program Development, Implementation and Evaluation at MAP Retail Academy Katherine Febelia Chandra; Denta Felli Ananda; RR. Niken Purbasari; Maris Agung Triandewo
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1882

Abstract

This internship report is intended to explain the author's activities during the internship at MAP Retail Academy through the Independent Campus Certified Internship Program organized by the Ministry of Education. This report will explain the author's daily activities as part of the HR Training Intern. This internship report contains the author's activities as a trainer in the Academic division at MAP Retail Academy. In addition to the daily activities regarding the work given, this report will also explain non routine activities provided by MAP Retail Academy and projects outside of the author's daily activities. This program has been running effectively and efficiently in training apprentices to be able to apply learned knowledge, skills, and attitudes such as effective communication, time management, and project management into work related to training.
Optimalisasi Proses Rekrutmen, Administrasi Karyawan, dan Employer Branding di PT Swalayan Sukses Abadi Erica Purnama; Denta Felli Ananda; RR. Niken Purbasari; Setia Tjahyanti
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1884

Abstract

This report describes the author's activities in the internship process for program Magang Bersertifikat Kampus Merdeka (MBKM) program at PT Swalayan Sukses Abadi (TheFoodhall) which is part of PT Mitra Adiperkasa Tbk (MAP). This report also contains the author's daily life as an intern with PT Swalayan Sukses Abadi in the Human Capital & General Affairs division as HR Administration. What will be explained includes the division of tasks within the HC&GA division, all work assigned by the mentor to the author, both routine and non-routine work. Apart from that, there is also a final project called an innovation project.
Optimalisasi Penyusunan Materi Pelatihan dan Pengembangan di PT. Mitra Akademi Perkasa Axl Alexander Tunru; Denta Felli Ananda; RR. Niken Purbasari; Maris Agung Triandewo
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1887

Abstract

This internship report aims to explain the author's activities during the internship at PT. Mitra Akademi Perkasa (MAP Retail Academy) through the Magang Bersertifikat Kampus Merdeka (MBKM) Program organized by the Ministry of Education. This program is held to improve abilities and skills, so that they are in accordance with the needs of the world of work in the future. This report will explain about the company, the daily activities of the Author as part of the training and development team and how the work is divided. In addition to daily activities regarding the work provided, this report will explain other activities such as project that provided by PT. Mitra Akademi Perkasa.The results of the program that has been carried out for four and a half months are felt to be effective and efficient. Because in less than 5 months the author gain valuable experience and can fully contribute to the work done, especially in the field of human resources
PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM DI PAROKI ARNOLDUS JANSEN BEKASI Wawa Santoso; Denta Felli Ananda; Nila Pusvikasari; Nuno Sutrisno
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.868

Abstract

Digital marketing training provided to MSME activists (Micro, Small and Medium Enterprises) under the auspices of the Socio-Economic Development Section (PSE) of the Small Business Guidance Center (SABUK) team within the Catholic Church of St. Arnoldus Jansen Parish Bekasi aims to increase awareness and utilization of digital marketing media to develop businesses. Activities are carried out through material presentation, discussion and question and answer as well as direct practice on the use of WA business, market place and simple photography techniques through smart phones. This activity was carried out directly in the Parish hall, with participants of around 100 people from various business backgrounds and took place from 09.00-15.00 WIB smoothly where participants followed this activity enthusiastically. Thus, this activity is very important for the use of digital marketing facilities by MSME actors in the parish environment. This activity will be followed up with other relevant training materials at the next meeting session
Pengaruh Kompensasi, Budaya Organisasi, dan Motivasi terhadap Kinerja Karyawan PT. MBA Febrina Fitriani; Denta Felli Ananda
Media Bisnis Vol. 15 No. 1 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i1.1881

Abstract

This study intends to analyze the effect of compensation, organizational culture, and motivation on employee performance at PT. MBA. In this study, a sample of 59 non-managerial employees was used with purposive sampling technique. Testing the hypothesis in this study using multiple linear regression analysis method. Based on the results of this study, it was concluded that there is an effect of compensation on the performance of employees of PT. MBA. Meanwhile, there is no influence between organizational culture and motivation on the performance of PT.MBA employees.
Co-Authors AGUNG TRIANDEWO, MARIS ARILYN, ERIKA JIMENA Arton Bryan Prasetyo Aulia Danibrata AULIA DANIBRATA Axl Alexander Tunru Briliana, Vita Claraficia Renata Utoyo DANIBRATA, AULIA DJASHAN, INDRA ARIFIN Erica Purnama ERIKA JIMENA ARILYN Febrina Fitriani Fillanta Ferent Onggo Hayashi, Richard Randy Hidayatulloh, Wendy Ilone Shantia Gultom Katherine Febelia Chandra MARIS AGUNG TRIANDEWO Nila Pusvikasari NUNO SUTRISNO Nursiti Nursiti NURTI WIDAYATI Onggo, Fillanta Ferent PURBASARI, RR. NIKEN Puriandari, Immanuela Anabel Prita Risaldy, Audry RR. Niken Purbasari RR. NIKEN PURBASARI Sari, Mella Melinda Setia Tjahyanti STEFANIE RHINDY ATMAVIA Tunru, Axl Alexander Utoyo, Claraficia Renata Vera Septi Andrini Violina Setiawan Vita Briliana Wahyuningtyas, Nadhira Wawa Santoso