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All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS Jurnal Abdimas Bina Bangsa Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian
NUNO SUTRISNO
Sekolah Tinggi Ilmu Ekonomi Trisakti
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : MEDIA BISNIS

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PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH NUNO SUTRISNO; SATRIA NURRAHMAT
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.907

Abstract

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.
PENGARUH SERVICE, CLEANLINESS, ORGANIZATION, DAN HEALTHINESS TERHADAP QUALITY PADA RESTORAN DI JAKARTA DENNY SEPTA HARYANTI; NUNO SUTRISNO; LYVIA LYVIA
Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v11i2.965

Abstract

The purpose of this study is to determine the effect of service, cleanliness, organization, and healthiness to quality of sushi tei restaurant in DKI Jakarta. The design of this study using descriptive research and causality research, the measurement of each variable using 5 points Likert scale. This study uses primary data and data collection through questionnaires. The research sample was obtained through a purposive sampling method and obtained as many as 145 respondents. The results of this study show that Organization has no effect to Quality, while Service, Cleanliness, and Healthiness have an influence to Quality.
Co-Authors Debora Debora DENNY SEPTA HARYANTI Denta Felli Ananda Fanny Anggraeni KHARISMAR, EMIR LYVIA LYVIA Nila Pusvikasari SATRIA NURRAHMAT Wawa Santoso