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All Journal Jurnal Pengabdian UntukMu NegeRI Proceeding International Applied Business and Engineering Conference Journal of Innovative and Creativity
Riky Perdana
Universitas Muhammadiyah Riau
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PELATIHAN MANAJEMEN PEMASARAN DAN STRATEGI PADA GURU DAN SISWA SMA NEGERI 13 PEKANBARU Hichmaed Tachta Hinggo S; Wan Laura Hardilawati; Hammam Zaki; Dede Iskandar Siregar; Ikhbal Akhmad; Intan Diane Binangkit; Riky Perdana
Jurnal Pengabdian UntukMu NegeRI Vol 2 No 2 (2018): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3335.48 KB) | DOI: 10.37859/jpumri.v2i2.839

Abstract

Usaha kecil dan menengah di Indonesia terus berkembang dengan pesat, terdapat 59,2 juta usaha kecil dan menengah. Meningkatnya jumlah usaha kecil dan menengah ini juga didorong oleh banyaknya peluang yang ada pada dunia usaha di Indonesia. Jumlah ini tentunya akan terus meningkat, dan peningkatan ini tentunya akan membuat persaingan lebih ketat. Para pelaku usaha akan melakukan berbagai cara atau strategi untuk dapat memenangkan persaingan, pada salah satu cara atau strategi yang paling banyak dan sangat baik adalah melakukan strategi usaha online. Dari data yang dikeluarkan oleh [1] Kementerian Koperasi dan Usaha Kecil Menengah (Kemenkop UKM), terdapat sebanyak 3,79 juta usaha mikro, kecil, dan menengah yang menggunakan sistem online dalam memasarkan produk yang mereka produksi. Dengan semakin ketatnya persaingan maka butuh perencanaan dan strategi yang tepat untuk melaksanakan usaha. Strategi bisnis dan strategi pemasaran merupakan senjata untuk dapat bersaing dan berkembang dalam usaha atau menjual produk. Strategi pemasaran mencakup pada pemilihan merek dan kemasan yang baik. Pengabdian ini bertujuan untuk memberi pengetahuan kepada Guru-guru SMA yang sudah dan akan menjalankan usaha mengenai pembuatan strategi bisnis, pemasaran serta pembuatan merek dan kemasan yang baik. Pengabdian ini menggunakan meteode ceramah, diskusi dan tanya jawab.
Hospital Resource Management Interoperability for Pandemic Management: Research Development Riky Perdana; Dwi Kartini; Yudi Azis; Umi Kaltum
International ABEC 2021: Proceeding International Applied Business and Engineering Conference 2021
Publisher : International ABEC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.677 KB)

Abstract

Pandemic is a medical disaster that affects almost all countries in the world. The front line for handling this pandemic is none other than the hospital as a service provider and the government as the coordinator. Despite the maximum efforts of each party, gaps are still found between the capacity of medical facilities and the large number of requests for patients. One of the shortcomings observed by the researchers was that there was no information exchange protocol that allowed the government and all participating hospitals to exchange information on the actual availability of resources, which allowed all patients to be directed quickly to health facilities that still had service capacity. This study attempts to design a hospital resource information exchange protocol that can be used to handle the distribution of pandemic patients more quickly and accurately. The research method used is the Expert System Development Life Cycle. The testing conducted with White Box Testing Method which done by the developer. The results of this study are in the form of 3 things, including: 1. Cross-hospital interoperability network topology that can be mediated by the government or certain agents, 2. Standard data structures that can be transmitted via a web service, 3. Standard Operating Procedures that can guide all participants to perform exchange the following resource data with patient distribution.
Analisis Komprehensif Perilaku Generasi Z dalam Pemanfaatan Layanan Pusat Kesehatan Masyarakat: Tantangan Digitalisasi, Stigma Psikososial, dan Transformasi Pelayanan Kesehatan Primer di Indonesia Riky Perdana; Devi Alviani; Sri Rahmayanti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8137

Abstract

The transformation of primary healthcare systems through Community Health Centers (Puskesmas) faces significant challenges in responding to the unique characteristics of Generation Z, who are digitally literate yet psychosocially vulnerable. This study aims to analyze the healthcare-seeking behavior of Generation Z at Puskesmas in Pekanbaru City and the influencing factors using the Health Belief Model (HBM) approach. A quantitative method with a cross-sectional design was employed, involving 200 Generation Z respondents. Data were analyzed using univariate and bivariate techniques with the Chi-Square (X2) test. The results indicate that while 51% of respondents are concerned about mental health issues, the utilization rate of physical services at Puskesmas remains low (36%). Bivariate analysis revealed a significant correlation between perceived barriers—such as bureaucracy and stigma—and service utilization (p=0.001), whereas digital literacy did not show a significant correlation (p=0.062). The study concludes by emphasizing the importance of modernizing services through humanistic digitalization and the reduction of social stigma to enhance Puskesmas accessibility for the younger generation in the era of epidemiological transition.
Co-Authors Dede Iskandar Siregar Devi Alviani Dwi Kartini Hammam Zaki Ikhbal Akhmad Intan Diane Binangkit Sri Rahmayanti Suandevin, Hichmaed Tachta Hinggo Umi Kaltum Wan laura Hardilawati Yudi Azis