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Adopsi Internet Marketing pada UKM Pengolah Garam Rembang Luqman Khakim; Ariawan W. Pratomo; M. Nahar M. Nahar
Semantik Vol 4, No 1 (2014): Semantik 2014
Publisher : Semantik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3060.868 KB)

Abstract

Kebanyakan UKM pengolah garam di Rembang menyerahkan pemasaran produk-produknya kepada distributor lokal.Sayangnya, distributor tersebut memasarkan garam secara konvensional mengingat kemampuan mereka yang terbatas.Dampaknya pemasaran garam produksi UKM hanya di lingkup sekitar Kabupaten Rembang saja sehingga permintaanproduk relatif stagnan. Ditambah, banyaknya garam impor yang masuk ke pasar, membuat pemasaran garam produksi UKMterhambat. Akibatnya stok/persediaan garam menumpuk. Untuk mengatasinya diajukan pengadopsian internet marketinguntuk membantu pemasaran garam bagi UKM di Kabupaten Rembang. Hasilnya, ada peningkatan pemasaran tetapi tidaksignifikan.Kata kunci : Internet maketing, Garam
RESPON JARAK TANAM DAN DOSIS UREA TERHADAP PERTUMBUHAN DAN HASIL TANAMAN JAGUNG MANIS (Zea mays saccharata. Sturt) Tangguh Prakoso; Luqman Khakim
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4728

Abstract

Sweet corn is a vegetable commodity that is very popular in America, Canada and Asia, including Indonesia, where sweet corn has become known since the 1980s. The volume of sweet corn imports in Indonesia in 2021 increased by 15%, with total imports reaching 995.99 thousand tons. Market demand for sweet corn continues to increase, reaching 11.1 million tons for food industry raw materials, 5.93 million tons for food industry raw materials, 405 thousand tons for household consumption, and around 1.5 million tons for other needs. However, this has not been able to meet the large demand required. Low corn productivity can be caused by several factors, such as not yet implementing recommended cultivation technologies such as setting plant spacing and urea fertilizer doses. This research used a factorial  Randomized Complete Block Design (RCBD) method with two factors, namely planting distance (J) with 3 levels, namely J0: 70 cm x 10 cm with a total of 72 plants per plot, J1: 70 cm x 25 cm (control) with 28 plants per plot, J2: 70 cm x 40cm with 16 plants per plot. The second factor is the dose of urea fertilizer (D) with 3 levels, namely: D0: 200 kg/ha with a fertilizer dose of 126 g/plot, D1: 350 kg/ha (control) with a fertilizer dose of 220 g/plot, and D2: 500 kg/ha with a fertilizer dose of 315 g/plot. The results showed that increasing plant spacing and higher urea fertilization had an effect on increasing the growth and yield of sweet corn plants.
Building Competitive Advantage from the Perspective of Store Atmosphere, Service Quality, and E-WOM Jati Nugroho; Iwan Hermawan; Inayah, Inayah; Suharmanto, Suharmanto; Luqman Khakim
International Journal of Education, Vocational and Social Science Vol. 2 No. 04 (2023): November, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i04.549

Abstract

The fashion business in the city of Semarang has very intense competition, so the uniqueness and excellence of the products offered to consumers becomes a challenge. This requires creativity, innovation, and the courage to try new products. The purpose of this study is to measure the effect of Store Atmosphere, Service Quality, and E-WOM (Electronic Word of Mouth) on Competitive Advantage. The problem of this research is "Building Competitive Advantage from the Perspective of Store Atmosphere, Service Quality, and E-WOM in UMKM fashion in Semarang City" after the COVID-19 pandemic. The population of this study was fashion MSMEs in Semarang City, with the number of samples used being 100 samples from the respondent population. The sampling technique used the purposive sampling method. This research technique uses two approaches: 1) Confirmatory Factor Analysis, on Structural Equation Modeling (SEM); and 2) Regression Weight on Structural Equation Modeling (SEM). The output of this study can make a positive contribution to UMKM fashion in an effort to be able to realize their business continuity, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at the local government in formulating program policies to maintain the existence of entrepreneurs after the COVID-19 pandemic.
The Effect of Academic Support, Computer Capability and Government Policy on Student Technopreneur Interest Dody Setyadi; Irin Mirrah Luthfia; Karnowahadi, Karnowahadi; Luqman Khakim
International Journal of Education, Vocational and Social Science Vol. 2 No. 04 (2023): November, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i04.550

Abstract

This research examines the influence of student interest in becoming a technopreneur. This study uses three variables namely academic support, computer capability, and government policy as the determining factor. This research is quantitative research with a data collection approach through a questionnaire with a sample size of 120 student respondents at Semarang State Polytechnic. By using multiple linear regression analysis tools with the resulting regression equation Y = 0.080 + 0.597 X1 + 0.450 X2 + 0.190 X3. With the t-test results show that partially academic support and computer capability affect student technopreneur interest. However, the government policy variable has no partial effect on student technopreneur interest. The results of the F test obtained Sig value = 0.000 which shows simultaneously the variables of academic support, computer capability, and government policy have a significant effect on student technopreneur interest.