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All Journal International Conference on Law, Business and Governance (ICon-LBG) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Inovasi Global Ardhi: Jurnal Pengabdian dalam Negri Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Mahmud Mahmud
Fakultas Ekonomi Dan Bisnis Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Factors That Influence The Firm Performance In The Furniture Industry Jepara . Mahmud; Guruh Taufan H; Ida Farida
International Conference On Law, Business and Governance (ICon-LBG) Vol 1 (2013): 1st ICon-LBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.425 KB)

Abstract

Furniture industryinJeparais one ofIndonesias main commoditiesto be proud ofandbe maintainedevenif itneeds to be improved. The industryoccupiesa strategicpositionof being ableto contributeto regional revenueby 26% byvalue ofexports ofU.S.$ 130million ormorethanRp1trillionin 2010andin 2011reachedU.S.$ 111.65million. However,exportsfromJeparafurnitureislikely to declinedue toa variety of things. This study aimstoanalyze firm performance through, market orientation, learning orientation, and innovationin furnitureindustryinJepara. The samplesin this study were110smallandmedium-sizedenterprises. Sixthhypothesis with SEManalysis resultsof the researchare: (1) learningorientationhave a significant effecton firm performance, (2) learningorientationsignificant effect oninnovation, (3) marketorientation havea significant effect oninnovation, (4) marketorientationsignificantly influence on firms performance, (5) innovationno significant effect on firm performance. Indicatorvariablesthatneed to be consideredinlearningorientationisopen-mindednessandsharingof knowledge, whiletheindicatorvariable of themarket-orientation is competitororientationasa significant effect oninnovationandfirm performance. 
Workshop Peningkatan Organization Image SDN 2 Mojosari Kabupaten Rembang Febrianur I. F. S. Putra; Suhita W. Setyahuni; Mahmud Mahmud; Awanis L. Haziroh
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): Desember : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.110

Abstract

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage
Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa; Mahmud Mahmud
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 3 (2024): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i3.1996

Abstract

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikuti oleh 10 orang peserta yang berasal dari UMKM Toko AMMA di Kota Semarang. Metode yang digunakan dalam kegiatan pelatihan ini adalah focus group discussion (FGD) dan learning by practice. Bentuk pelatihan berupa papara materi dan praktik langsung yang didampingi oleh tim pengabdian FEB UDINUS. Kegiatan pelatihan ini berhasil meningkatkan kemampuan mitra dalam penguasaan penyusunan laporan keuangan dan keterampilan strategi digital marketing yang diukur dari peningkatan skor pre test dari rata-rata skor 67,7 menjadi 92,6 pada nilai post-test. Penguasaan mitra di bidang marketing meliputi penguasaan teknik pengambilan foto dan video serta teknik live pada marketplace. Enhancing The MSME’s Competitive Advantage Through Digital Marketing and Financial Report Workshop Competitive advantage of business entities can be achieved through good management, strengthening product value, and efficient marketing strategy. Training on preparing financial reports and digital marketing is designed with the aim of improving partners' abilities in the fields of accounting and marketing. This training was attended by 10 participants from the MSME AMMA Store in Semarang City. This training is a form of community service, which conducted through learning by practice method. The training itself is provided in two ways, first is oral presentation by team and followed by direct practice on preparing financial report and digital marketing technique. This training activity enhanced the participants skills in preparing of financial reports and digital marketing strategy skills as measured by an increase in pre-test scores from an average score of 67.7 to 92.6 in post-test scores. Participants skills on photo and video taking techniques improved as well as live techniques on the marketplace.
MEMBANGUN KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK SCARLETT WHITENING MELALUI HARGA, CELEBRITY ENDORSER, DAN CITRA MEREK Annisya Bunga Pertiwi; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.139

Abstract

The purpose of this study is to analyze the effect of price, celebrity endorser, and brand image on purchasing decisions and repurchase intention of Scarlett Whitening Products (Study of Scarlett Whitening Product Users in Central Java Province). The population of this study are consumers of Scarlett Whitening users in Central Java Province. Data were collected by distributing questionnaires to 120 respondents using a purposive sampling method. The analytical method used in this research is multiple linear regression analysis, instrument test, classical assumption test, coefficient of determination, f test, and T test. The results of this study show that price, celebrity endorser, and brand image have a positive and significant effect on purchasing decisions. Price, Celebrity Endorser, Brand Image, and Purchase Decision have a positive and significant effect on repurchase intention.
PENGARUH KUALITAS LAYANAN, RISIKO YANG DIRASAKAN, KEPERCAYAAN TERHADAP NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI BRIMO Fhaif Yusron Afdillah; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.872

Abstract

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.
Dari Ladang ke Layar Kaca: Pemberdayaan Technopreneurship pada UMKM Erawadee dan Bee Farm Thailand Menuju Industri Digital Mahmud Mahmud; Aulia Nurul Hidayah; Ariati Anomsari; Febrianur Ibnu Fitroh Sukono Putra; Tubagus Achmad Darodjat
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7386

Abstract

Transformasi digital telah membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional melalui technopreneurship. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM agrobisnis Erawadee dan Bee Farm di Thailand agar mampu beradaptasi dan berkembang dalam ekosistem digital. Pendekatan yang digunakan melibatkan pelatihan intensif mengenai pemanfaatan teknologi digital dalam kewirausahaan, termasuk penguatan pola pikir kewirausahaan digital, identifikasi peluang berbasis data, strategi pemasaran digital, serta optimalisasi platform daring sebagai kanal distribusi. Meskipun prinsip dasar kewirausahaan tetap relevan, kewirausahaan digital menuntut pelaku usaha untuk terhubung secara aktif dengan masyarakat digital serta mampu mengelola dan mengombinasikan berbagai sumber daya digital seperti data terbuka, konten daring, layanan cloud, dan kontribusi komunitas. Hasil kegiatan menunjukkan bahwa pelatihan technopreneurship secara signifikan meningkatkan pemahaman dan kesiapan digital para pelaku UMKM, serta membuka potensi kolaborasi lintas platform yang lebih luas. Dengan demikian, kegiatan ini menjadi langkah strategis dalam meminimalisir hambatan kewirausahaan sekaligus mendorong UMKM menuju industri digital yang lebih adaptif dan kompetitif.
Melestarikan warisan, menembus pasar digital: pemberdayaan UMKM tas kulit ukir bali dengan pendekatan technopreneurship Mahmud Mahmud; Guruh Taufan Hariyadi; Pradana Jati Kusuma; Gde Bayu Surya Parwita; Made Ika Prastyadewi; I Dewa Made Arik Permana Putra; Laila Munzila
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33788

Abstract

AbstrakKegiatan pengabdian masyarakat ini bertujuan memberdayakan UMKM pengrajin tas kulit ukir WH Bali di Denpasar Barat melalui pelatihan berbasis kebutuhan lokal. Tantangan utama meliputi pemasaran tradisional, minimnya branding, dan kurangnya pemanfaatan teknologi digital. Pelatihan mencakup branding, storytelling produk, fotografi, manajemen keuangan sederhana, dan pemanfaatan marketplace. Hasilnya, pengrajin mampu menciptakan konten visual menarik, memasarkan produk melalui media sosial dan platform e-commerce, serta mengelola keuangan secara terstruktur. Kegiatan ini meningkatkan kapasitas usaha, memperluas jangkauan pasar, dan memperkuat identitas budaya produk. Pendampingan berkelanjutan dan kolaborasi dengan komunitas diperlukan untuk keberlanjutan. Model ini dapat direplikasi untuk UMKM serupa di daerah lain. Kata kunci: UMKM; tas kulit ukir; branding; pemasaran digital; ekonomi kreatif. AbstractThis community service program aims to empower WH Bali, a micro, small, and medium enterprise (MSME) producing carved leather bags in West Denpasar, through needs-based training. Key challenges include traditional marketing, lack of branding, and limited digital technology adoption. The training covers branding, product storytelling, photography, basic financial management, and marketplace utilization. As a result, artisans can create engaging visual content, market products via social media and e-commerce platforms, and manage finances systematically. The program enhances business capacity, expands market reach, and strengthens the cultural identity of products. Continuous mentoring and community collaboration are essential for sustainability. This model can be replicated for similar MSMEs in other regions. Keywords: MSMEs; carved leather bags; branding; digital marketing; creative economy.
Explorasi Dampak Penggunaan Media Sosial Instagram dan Electronic Word Of Mouth Ulasan Google Terhadap Minat Beli Produk Pancong Pocong: Peran Mediasi Ekuitas Merek Ardhito Raditya Rifqi Widaryanto; Mahmud Mahmud
Jurnal Inovasi Global Vol. 2 No. 8 (2024): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v2i8.151

Abstract

Dunia bisnis yang semakin kompetitif mendorong perusahaan untuk aktif dalam mempromosikan produk mereka guna mempengaruhi minat beli konsumen. Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan media sosial Instagram dan electronic word of mouth (e-WOM) melalui ulasan Google terhadap minat beli produk Pancong Pocong Gunungpati Semarang dengan peran mediasi ekuitas merek. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif, melibatkan 150 responden yang merupakan konsumen aktif Pancong Pocong Gunungpati Semarang. Data dikumpulkan melalui kuesioner yang disebarkan menggunakan platform Google Form dan dianalisis menggunakan teknik analisis jalur (path analysis) dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa e-WOM melalui ulasan Google berpengaruh signifikan terhadap minat beli dan ekuitas merek. Ekuitas merek juga ditemukan memediasi pengaruh e-WOM terhadap minat beli dengan signifikan. Penggunaan media sosial tidak memiliki pengaruh signifikan terhadap ekuitas merek dan minat beli, serta ekuitas merek tidak memediasi pengaruh penggunaan media sosial terhadap minat beli. Temuan ini menekankan pentingnya pengelolaan ulasan online untuk membangun ekuitas merek dan meningkatkan minat beli konsumen. Pancong Pocong Gunungpati Semarang disarankan untuk lebih fokus pada strategi e-WOM dan respons terhadap ulasan konsumen guna memperkuat ekuitas merek dan meningkatkan keputusan pembelian. Penelitian ini memberikan kontribusi bagi literatur yang ada dengan menegaskan peran krusial e-WOM dalam pemasaran digital dan pengaruhnya terhadap perilaku konsumen.
Co-Authors Annisya Bunga Pertiwi Ardhito Raditya Rifqi Widaryanto Ariati Anomsari Aulia Nurul Hidayah Awanis Linati Haziroh Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Gde Bayu Surya Parwita Guruh Taufan H Guruh Taufan Hariyadi I Dewa Made Arik Permana Putra Ida Farida Laila Munzila Made Ika Prastyadewi Nanda Adhi Purusa Oktoriza, Linda Ayu Pradana Jati Kusuma Suhita W. Setyahuni Suhita Whini Setyahuni Tubagus Achmad Darodjat