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All Journal International Conference on Law, Business and Governance (ICon-LBG) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Ardhi: Jurnal Pengabdian dalam Negri Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Mahmud Mahmud
Fakultas Ekonomi Dan Bisnis Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Factors That Influence The Firm Performance In The Furniture Industry Jepara . Mahmud; Guruh Taufan H; Ida Farida
International Conference On Law, Business and Governance (ICon-LBG) Vol 1 (2013): 1st ICon-LBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.425 KB)

Abstract

Furniture industryinJeparais one ofIndonesias main commoditiesto be proud ofandbe maintainedevenif itneeds to be improved. The industryoccupiesa strategicpositionof being ableto contributeto regional revenueby 26% byvalue ofexports ofU.S.$ 130million ormorethanRp1trillionin 2010andin 2011reachedU.S.$ 111.65million. However,exportsfromJeparafurnitureislikely to declinedue toa variety of things. This study aimstoanalyze firm performance through, market orientation, learning orientation, and innovationin furnitureindustryinJepara. The samplesin this study were110smallandmedium-sizedenterprises. Sixthhypothesis with SEManalysis resultsof the researchare: (1) learningorientationhave a significant effecton firm performance, (2) learningorientationsignificant effect oninnovation, (3) marketorientation havea significant effect oninnovation, (4) marketorientationsignificantly influence on firms performance, (5) innovationno significant effect on firm performance. Indicatorvariablesthatneed to be consideredinlearningorientationisopen-mindednessandsharingof knowledge, whiletheindicatorvariable of themarket-orientation is competitororientationasa significant effect oninnovationandfirm performance. 
Workshop Peningkatan Organization Image SDN 2 Mojosari Kabupaten Rembang Febrianur I. F. S. Putra; Suhita W. Setyahuni; Mahmud Mahmud; Awanis L. Haziroh
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): Desember : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.110

Abstract

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage
Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa; Mahmud Mahmud
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 3 (2024): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i3.1996

Abstract

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikuti oleh 10 orang peserta yang berasal dari UMKM Toko AMMA di Kota Semarang. Metode yang digunakan dalam kegiatan pelatihan ini adalah focus group discussion (FGD) dan learning by practice. Bentuk pelatihan berupa papara materi dan praktik langsung yang didampingi oleh tim pengabdian FEB UDINUS. Kegiatan pelatihan ini berhasil meningkatkan kemampuan mitra dalam penguasaan penyusunan laporan keuangan dan keterampilan strategi digital marketing yang diukur dari peningkatan skor pre test dari rata-rata skor 67,7 menjadi 92,6 pada nilai post-test. Penguasaan mitra di bidang marketing meliputi penguasaan teknik pengambilan foto dan video serta teknik live pada marketplace. Enhancing The MSME’s Competitive Advantage Through Digital Marketing and Financial Report Workshop Competitive advantage of business entities can be achieved through good management, strengthening product value, and efficient marketing strategy. Training on preparing financial reports and digital marketing is designed with the aim of improving partners' abilities in the fields of accounting and marketing. This training was attended by 10 participants from the MSME AMMA Store in Semarang City. This training is a form of community service, which conducted through learning by practice method. The training itself is provided in two ways, first is oral presentation by team and followed by direct practice on preparing financial report and digital marketing technique. This training activity enhanced the participants skills in preparing of financial reports and digital marketing strategy skills as measured by an increase in pre-test scores from an average score of 67.7 to 92.6 in post-test scores. Participants skills on photo and video taking techniques improved as well as live techniques on the marketplace.
MEMBANGUN KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK SCARLETT WHITENING MELALUI HARGA, CELEBRITY ENDORSER, DAN CITRA MEREK Annisya Bunga Pertiwi; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.139

Abstract

The purpose of this study is to analyze the effect of price, celebrity endorser, and brand image on purchasing decisions and repurchase intention of Scarlett Whitening Products (Study of Scarlett Whitening Product Users in Central Java Province). The population of this study are consumers of Scarlett Whitening users in Central Java Province. Data were collected by distributing questionnaires to 120 respondents using a purposive sampling method. The analytical method used in this research is multiple linear regression analysis, instrument test, classical assumption test, coefficient of determination, f test, and T test. The results of this study show that price, celebrity endorser, and brand image have a positive and significant effect on purchasing decisions. Price, Celebrity Endorser, Brand Image, and Purchase Decision have a positive and significant effect on repurchase intention.
PENGARUH KUALITAS LAYANAN, RISIKO YANG DIRASAKAN, KEPERCAYAAN TERHADAP NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI BRIMO Fhaif Yusron Afdillah; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.872

Abstract

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Co-Authors Annisya Bunga Pertiwi Awanis Linati Haziroh Chasanah, Amalia Nur Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Guruh Taufan H Ida Farida Luky Indra Mustofa Nanda Adhi Purusa Oktoriza, Linda Ayu Piji Pakarti Suhita W. Setyahuni Suhita Whini Setyahuni