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Journal : Community Empowerment

Digital marketing utilization as a marketing medium for recycled waste craft products Endah Ratna Arumi; Sufyan Ilham Adani; Abdul Rofiq Almuqorrobin; Yuka Rahmah Tiara Cahya; Atika Widiyati; Rizki Puji Astuti
Community Empowerment Vol 7 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.791 KB) | DOI: 10.31603/ce.4316

Abstract

Sugihmas Village is one of the villages in the Grabag District, Magelang Regency, which has a waste bank managed by youth organizations. Currently, the waste bank only functions as a garbage dump. The purpose of this service is to help manage waste into a more useful product, for example for crafts or something that has economic value, and the community is aware of the importance of environmental care. The methods used are socialization about waste and waste banks, making handicrafts from used materials, training and assistance on marketing using digital marketing, and monitoring and evaluation. The result of this activity is that the community has been able to process various types of waste into crafts that have a high selling value where the recycled products can be marketed through e-commerce applications as one of the uses of digital marketing. Thus, the recycled product can be recognized by many people and increase income.
Economic creativity development through training in organic fertilizer production Endah Ratna Arumi; Muhammad Haidar; Muhammad Fauzi; Aldhysma Tresna Jati; Fajar Aulia Rahman; Iza Azizah Rizki Aulia
Community Empowerment Vol 7 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.91 KB) | DOI: 10.31603/ce.4328

Abstract

Sugihmas Village is one of the villages in the Grabag subdistrict where the majority of residents are farmers and ranchers who are members of the Association of Farmers Groups (Gapoktan). This activity attempts to recycle agricultural waste and livestock waste into organic fertilizer in order to boost agricultural production and improve livestock health. The approach of problem solving is accomplished through socialization and production of liquid fertilizer, as well as through training and mentoring in the creation of liquid fertilizer. Along with liquid organic fertilizer, this activity produces dry organic fertilizer.
Digital marketing training for bamboo craftsmen in Sugihmas Village, Magelang Regency Endah Ratna Arumi; Hasim Febriyanto; Danindra Dien Diatriansyah Yunesta; Muhammad Iqbal Al Ghozali; Wakhidatun Fauziah; Sonia Ajie Wulandari
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.633 KB) | DOI: 10.31603/ce.4340

Abstract

Optimizing products and added value through empowerment and digital marketing in Gatak Hamlet intends to educate bamboo craftsmen in Gatak Hamlet, Sugihmas Village, on how to use social media to sell their products. The craftsmen were provided materials as well as instruction on how to use social media to advertise their handicraft products. The Kemmis methodology was adopted, which starts with the planning, implementation, and reflection stages. As a result of this program, bamboo craftsmen in Gatak Hamlet, Sugihmas Village have gained a better grasp of online product marketing via social media, as well as steps and tips for marketing items via social media.
Assistance in the implementation of the waste bank information system at the waste bank “Wiguna”, Sugihmas Agus Setiawan; Endah Ratna Arumi; Disyana Ajeng Pramesti
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.142 KB) | DOI: 10.31603/ce.5831

Abstract

The waste generated by industry and households promotes intensive waste management. However, because the government fails to manage the waste, the community must play an active role in assisting. Plastic waste is a dangerous waste if not managed properly, so that the Wiguna Waste Bank is present with anxiety about the dangers of waste. The administrative management of the Wiguna waste bank still uses conventional bookkeeping. As a result, an information system was created to aid in the administration of the waste bank. The system was designed with the primary features of personal data, waste data, deposit notes, and savings. Waste bank managers benefit from the information system because reports can be easily generated, allowing the principle of accountability to be met.
Utilization of information technology as a business means for the Sugihmas Village Community Endah Ratna Arumi; Ahmad Fauzi; Fani Chairul Handoko; Kevin Syahidan Ananda; Talitha Ayu Pramudyanti; Intan Meganingrum
Community Empowerment Vol 8 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.4332

Abstract

This community service activity focuses on the use of information technology to do business and market products belonging to the residents of Sugihmas village. Activities are carried out through training and mentoring. The result of this activity is the utilization of e-commerce and social media applications for marketing activities that can cover a wider market. With this information technology use training program, it is hoped that it will be able to improve the economic quality of the Sugihmas villagers through product innovation from plastic waste recycling and strengthening digital marketing.