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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JRSI (Jurnal Rekayasa Sistem dan Industri) SENTRALISASI CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Cakrawala Management Business Journal Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ekonomi dan Manajemen e-Jurnal Apresiasi Ekonomi

Reminta Lumban Batu

Universitas Singaperbangsa Karawang

Author-ID : 2412663

Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Mobil Toyota Kijang Innova (Studi Pada Recall Kijang Innova Cikarang) Diah Permata Ega Lestari; Reminta Lumban Batu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6, No 1 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i1.5290

One of the popular transportation used is a car. There are many types of cars that are created according to needs, some are designed to transport goods with a large capacity, transport people with a certain capacity, and so on. Increasingly, companies that produce cars, especially private cars, are competing to launch sophisticated products and attract the attention of the public, both in terms of technology and usefulness. on purchasing decisions of Toyota Kijang Innova, to determine the simultaneous effect of Product Quality and Brand Trust on purchasing decisions of Toyota Kijang Inova. The method in this study uses quantitative methods with descriptive and verification approaches. The population in this study are car users in West Java, with the sample technique used is Non-Probability with the type of sample technique using Purposive Sampling so that the sample used is 100 samples. The data analysis technique used is path analysis. The results of this study are partial testing to get the results that there is a partial positive effect of Product Quality on Purchase Decisions of 0.912, there is a partial influence of Brand Trust on Purchase Decisions of 0.942. Simultaneous testing got the results that Product Quality and Brand Trust had a positive effect on purchasing decisions.

EFFECT OF POSITIONING ON PURCHASING DECISIONS ON SOSRO BOTTLE TEA PRODUCTS (Survey / Census on UNSIKA Students) Devi Ratnasari; Diah Febi Utami; Dikka Ramadhan R; Edi Sukendar; Fanny Tania; Reminta Lumban Batu
Cakrawala Management Business Journal Vol 2 No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v2i1.15

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.

PENGARUH ONLINE CUSTOMER REVIEW DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE LAZADA Nazla Audria; Reminta Lumban Batu
Value : Jurnal Manajemen dan Akuntansi Vol 17 No 1 (2022): Januari - April
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v17i1.2571

Lazada online store has diminished guests, the abatement in web-based shop guests at Lazada can be said that purchaser buying choices at Lazada are still less alluring to general society, so focus on the Lazada online store to limit shoppers changing to other web-based store site locales. The requirement for factors that further develop buying choices at Lazada online stores, including on the web client audit and e-administration quality factors. The reason for the review was to decide and break down the impact of 1, to decide the impact of online client surveys on buying choices. 2.To decide the impact of e-administration quality influence buying choices. 3.To figure out how large the concurrent impact between online client audit and e-administration quality on buying choices. The examination utilized quantitative strategies. The examination test was 269 respondents. The test is handled with the assistance of SPSS. In light of the aftereffects of the review that internet based client surveys impact buying choices at Lazada online stores, E-administration quality affects buying choices at Lazada online stores, the concurrent impact of online client audits and e-administration quality on buying choices on lazada online shop. Keywords: Online Customer Review, E-Service Quality and Purchase Decision. Abstrak Toko online lazada mengalami penurunan pengunjung, menurunnya pengunjung toko online di lazada ini dapat dikatakan keputusan pembelian konsumen di lazada ini masih kurang diminati kalangan masyarakat, maka di perhatikan kembali pihak toko online lazada untuk meminimalisir konsumen beralih ke situs website toko online lainnya. Persyaratan untuk faktor-faktor yang selanjutnya mengembangkan keputusan pembelian di toko online Lazada, termasuk online custemer review dan pengaruh e-service. Alasan peninjauan adalah untuk memutuskan dan memeriksa dampak 1. Untuk memutuskan dampak survei klien online terhadap keputusan pembelian. 2.Untuk memutuskan pengaruh e-service mempengaruhi keputusan pembelian. 3.Untuk mengetahui seberapa besar dampak sinkron antara online custemer review dan e-service quality pada keputusan pembelian. Eksplorasi menggunakan teknik kuantitatif. Uji eksplorasi sebanyak 269 responden. Tes ditangani dengan bantuan SPSS. Mengingat efek dari tinjauan bahwa online custemer review memengaruhi pilihan pembelian di toko online Lazada, e-service quality memengaruhi pilihan pembelian di toko online Lazada, dampak bersamaan dari online custemer review dan e-service quality pada keputusan pembelian di toko online Lazada. toko online lazada. Kata Kunci: Online Customer Review, E-Service Quality dan Keputusan Pembelian.

ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG Reminta Lumban Batu
Jurnal Ilmu Manajemen (JIMMU) Vol 4, No 1 (2019): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi deskriftif dan analisis verifikatif. Hasil uji beda diperoleh bahwa tidak ada perbedaan yang sigfinikan antara sepatu sport Adidas dan Nike. Dan tidak ada hubunga antara sepatu sport Adidas dan Nike.Kata Kunci: Bauran promosi, Volume penjualan This study aims to compare the promotional mix of sports shoes in Karawang. To find out how the description of the promotion mix on Adidas and Nike sports shoes to find out how the sales volume description on Adidas and Nike sports shoes to find out how much influence the promotional mix has on sales volume on Adidas and Nike sports shoes. The sample in this study were 100 respondents from each product who were consumers who had bought and used Adidas and Nike sports shoes. The analysis used is descriptive analysis and verification analysis. Different test results obtained that there is no significant difference between Adidas and Nike sports shoes. And there is no connection between Adidas and Nike sports shoes.Keywords: Promotion mix, Sales volume

Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Fortuner di Karawang Nadia Riani Thadsyah; Reminta Lumban Batu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2284

In this developed era, Indonesian people need four-wheeled vehicles with more capacity. Therefore, in 2005, the Toyota Fortuner was introduced in Indonesia. Before making a purchase, consumers generally seek complete information about the product to be purchased and its alternative products. This study plans to decide the impact of cost and item quality on buying choices of Toyota fortuner. The strategy utilized in this study is a quantitative strategy with a non-likelihood testing method with purposive examining procedure on 100 individuals who purchase Toyota Fortuner items. The outcomes showed that cost affected buying choices for Toyota Fortuner, and item quality fundamentally affected buying choices for Toyota Fortuner. The finish of this study is that the cost and item quality both have positive and critical outcomes on buying choices.

The Effect of Promotion and Price on Purchasing Decisions Reminta Lumban Batu; Cindy Monica; Bela Nadila Aprilia
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Indonesia with many people perfume lovers. Tiara Addict shop is a shop that sells perfume. The purpose of this research is to find out promotions, prices, purchasing decisions. In addition to determining the effect of promotion on purchasing decisions, the effect of prices on purchasing decisions and to determine the magnitude of the influence of promotions and prices on purchasing decisions perfume Tiara Addict shop. Quantitative research methods with data collection techniques through questionnaires. The results showed that promotion at Tiara Addict shop was said to be good but the promotion carried out only on one social media thus still needed to be improved even better. Prices at the Tiara Addict shop are good but there are still those that are valued according to the market price offered by consumers. The purchasing decision at the Tiara Addict shop can be said to be good but the purchasing of perfume which decreases every year results in losses. Promotion affects the purchasing decisions and the price influences the buying decision at the Tiara Addict shop, meaning that together or simultaneously the independent variable that is the promotion and price variables significantly influence The dependent variable is the purchase decision variable.

Sosialisasi Perpajakan dan Pendampingan UMKM sebagai Upaya Meningkatkan Kesadaran Membayar Pajak bagi UMKM Jawa Barat Pengguna E-Commerce Suhono Suhono; Adhi Rizal; Reminta Lumban Batu; Talia Laitanii Paratika
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.104 KB)

Kegiatan pengabdian ini bertujuan untuk memberikan edukasi bagi Usaha Mikro, Kecil, dan Menengah (UMKM) pengguna E-Commerce serta memberikan pendampingan dalam pembuatan Nomor Pokok Wajib Pajak (NPWP), pembayaran serta pelaporan pajak UMKM yang berada di Jawa Barat. Metode pelaksanaan pengabdian dilakukan dalam tiga tahap. Tahap pertama merupakan tahap perencanaan melalui focus group discussion dan sharing section. Tahap kedua merupakan pelaksanaan kegiatan berupa sosialisasi perpajakan dan diskusi secara daring menggunakan aplikasi zoom meetings. Tahap ketiga adalah pendampingan pembuatan NPWP bagi UMKM Binaan pengguna E-Commerce. Berdasarkan kegiatan yang telah dilaksanakan, UMKM Binaan memperoleh hasil berupa NPWP bagi UMKM dan orang pribadi, tata cara pembayaran serta pelaporan pajak secara online. Kegiatan pengabdian ini harus dilakukan secara konsisten setiap tahun agar meningkatkan kesadaran dan kepatuhan UMKM pengguna E-Commerce dalam membayar pajaknya.

PENGARUH GAYA HIDUP DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE Mutiara Agnes Talia; Reminta Lumban Batu
Jurnal Apresiasi Ekonomi Vol 10, No 3 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup dan Atribut Produk terhadap Keputusan Pembelian Smartphone iPhone di Karawang. Populasi yang digunakan di penelitian ini adalah pengguna iPhone di Karawang. Dengan sampel sebanyak 96 responden. Pengumpulan data digunakan menggunakan teknik kuesioner. Berdasarkan hasil penelitian, hasil uji signifikansi pengaruh simultan dengan uji F, gaya hidup dan atribut produk secara bersama-sama atau simultan, berpengaruh signifikan (secara statistika) terhadap keputusan pembelian. Berdasarkan hasil uji pengaruh parsial dengan uji t, diketahui seluruh variabel bebas, yakni variabel gaya hidup terhadap keputusan pembelian dipengaruhi koefisien regresi 0.630 dan t hitung 4.733 > 1.98580 dengan nilai signifikansi 0.000 < 0.05. pengaruh gaya hidup terhadap keputusan pembelian dipengaruh koefisien regresi 0.656 dan t hitung 5.056 > 1.98580 dengan nilai signifikansi 0.00 < 0.05 jadi dapat disimpulkan bahwa atribut produk berpengaruh secara signifikan terhadap keputusan pembelian IPhone. Berdasarkan uji F gaya hidup dan atribut produk terhadap keputusan pembelian secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone merek iPhone pada pengguna iPhone di Karawang yang dapat dilihat dari nilai F sebesar 67.1412 > sebesar (3.09) nilai F hitung > F table atau 67.141 > 3.09 dengan tingkat signifikansi sebesar 0.000 < 0.05. Kata Kunci: Gaya Hidup, Atribut Produk, Keputusan Pembelian ABSTRACT This study aims to determine the effect of Lifestyle and Product Attributes on iPhone Smartphone Purchase Decisions in Karawang. The population used in this study were iPhone users in Karawang. With a sample of 96 respondents. Data collection was used using a questionnaire technique. Based on the results of the study, the results of the significance test of the simultaneous effect with the F test, lifestyle and product attributes together or simultaneously, have a significant (statistically) effect on purchasing decisions. Based on the results of the partial effect test with t test, it is known that all independent variables, namely lifestyle variables on purchasing decisions are influenced by regression coefficient 0.630 and t count 4.733 > 1.98580 with a significance value of 0.000 < 0.05. the influence of lifestyle on purchasing decisions is influenced by a regression coefficient of 0.656 and t count 5.056 > 1.98580 with a significance value of 0.00 < 0.05 so it can be concluded that product attributes have a significant effect on iPhone purchasing decisions. Based on the F test of lifestyle and product attributes on purchasing decisions, jointly a positive and significant effect on purchasing decisions for iPhone brand smartphones on iPhone users in Karawang which can be seen from the F value of 67.1412 > (3.09) F arithmetic value > F table or 67,141 > 3.09 with a significance level of 0.000 < 0.05.Keywords: Lifestyle, Product Attributes, Purchase Decisions

PENGARUH PRODUCT INVOLVEMENT DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO Ibnu Auf Ubaidi; Reminta Lumban Batu
Jurnal Mebis Vol. 5 No. 2 (2020): Desember 2020
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kebutuhan masyarakat terhadap kendaraan seperti motor dan mobil dijadikan sebagai alat moblitas masyarakat dalam berpindah dari suatu daerah ke daerah lainya. Honda mobilio menjadi salah satu mobil jenis low MPV yang sangat laris di pasar Indonesia, akan tetapi penjualan honda mobilio di Indonesia terus mengalami penurunan, dimana pada tahun 2019 penjualan honda mobilio hanya mencapai 16.886 unit dari 42.932 unit di tahun 2015. Pengetahuan produk merupakan petunjuk bagi konsumen untuk dipertimbangkan ketika mengevaluasi produk dan keterlibatan produk dapat mendorong konsumen dalam mengambil keputusan akhir yaitu keputusan pembelian kerena konsumen memiliki kesesuaian atau relevansi antara produk dan diri pribadi kosumen Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement dan Product Knowledge terhadap Keputusan Pembelian Konsumen. Lokasi penelitian dilakukan di kota Bekasi. Populasi dalam penelitian ini adalah anggota Honda Mobilio Community Indonesia Bekasi Raya. Ukuran sampel adalah 145 orang. Teknik pengumpulan data melalui kuesioner. Metode analisis yang dipergunakan adalah Model Persamaan Struktural dengan pengolahan data menggunakan program Lisrel 8.0. Hasil penelitian ini menujukan bahwa terdapat pengaruh secara signifikan antara Product Involvement terhadap keputusan pembelian konsumen dan terdapat pengaruh secara signifikan antara Product Knowledge terhadap Keputusan pembelian. Adanya hubungan antara Product Involvement terhadap keputusan pembelian konsumen melalui Product Knowledge, serta memiliki pengaruh secara simultan antara Product Involvement dan Product Knowledge terhadap keputusan pembelian konsumen.

Co-Authors Abd. Rasyid Syamsuri Abdul Haris Saepudin Adhi Rizal Andri Sheva Anggia Novanda Isrofani Aulia F Hadining Banuara Nadeak Bela Nadila Aprilia Cindy Monica Citra Pratiwi Diah Febi Utami Diah Permata Ega Lestari Dikka Ramadhan R Edi Sukendar Fanny Tania Hanif Rais Hartelina Ibnu Auf Ubaidi Indah Krisnawati Mohammad Rizki Fadillah Mutiara Agnes Talia Nadia Riani Thadsyah Nadya Putri Dianti Natalia Sumule Nazla Audria Nellvian Nita Rizky Indra Adiwijaya Salmah Ayu Haryanti Salsabila Nadhifah Sofi Kurnia Sari Suhono Suhono Talia Laitanii Paratika Tiar Lina Situngkir Vini Octaviani Wahyudin Wahyudin

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