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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Jurnal Media dan Komunikasi Jurnal Komunikasi Global Komunikatif : Jurnal Ilmiah Komunikasi
Nia Ashton Destrity
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya, Malang, Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Streaming Channel Brand’s Rhetoric through @NetflixID Twitter Account Hamdiki Ainur Roziqi; Nia Ashton Destrity
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22769

Abstract

This research aims to analyze the rhetoric of @NetflixID, well-known as a brand's Twitter account using Selzer's rhetorical analysis approach. Data was collected in January 2020 through documentation using the text analysis technique. The objective of this research is to analyze @NetflixID's rhetoric and show that @NetflixID was found to be embodied the human character by using humor, emojis and emoticons, authorship and personal pronouns, non-formal language style, choice of words, anecdote, and non-standard vocabularies in giving information and showing emotions. Canon style and canon memory help find the pathos and logos of @NetflixID. Furthermore, this research found the potential uses of conversational tone, authorship, and personal pronouns as a marketing communication tool in initiating social interactions, generating affective responses from the audience, creating emotional bonds with the consumer, and attracting the consumers' attention similarly to humor. After all, this research discovers @NetflixID's rhetoric in promoting the products and engaging with audiences.
Rancangan Model Promosi Kesehatan di Tempat Kerja Melalui Kampanye Public Relations Nia Ashton Destrity; Nilam Wardasari
Jurnal ILMU KOMUNIKASI Vol. 19 No. 1 (2022)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.25 KB) | DOI: 10.24002/jik.v19i1.3851

Abstract

Staf pengajar organisasi pendidikan tinggi berpotensi mengalami stres dan kelelahan bekerja yang berdampak buruk terhadap kesehatan. Idealnya, organisasi pendidikan tinggi melakukan promosi kesehatan di tempat kerja melalui fungsi public relations. Penelitian ini menggunakan metode studi kasus. Hasil penelitian menunjukkan beban kerja yang cukup tinggi dan ambiguitas peran dapat memicu stres dan kelelahan pada staf pengajar. Staf public relations belum optimal dalam menjalankan fungsi promosi kesehatan di tempat kerja. Riset ini merekomendasikan model promosi kesehatan yang mencakup identifikasi permasalahan melalui riset, perencanaan, implementasi, dan evaluasi.
Petisi Online Sebagai Media Advokasi Alternatif dalam Upstream Social Marketing Nia Ashton Destrity
Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.716 KB) | DOI: 10.24815/jkg.v7i2.11833

Abstract

Social marketing as a method encourages behavioral change in individuals for a better life by adopting concepts and principles in commercial marketing. Changes of individual behavior are influenced by social contexts that cannot be separated from the role of the upstream actors (parties who have influence in the policy-making process). In accordance, targeting upstream actors for social marketing activities has become a challenge. Therefore, social marketers need to communicate creatively with upstream parties to support their social marketing goals. This conceptual article aims to explain the importance of moving upstream as a concept and describes the use of online petitions as an alternative platform for media advocacy establishing an upstream social marketing strategy. It is argued that the development of information and communication technology offers an online petition platform for reaching upstream parties. Through a study of literature method, this article presents a case of online petition Change.org Indonesia which is supported by the media and policymakers. Change.org Indonesia has been actively developing media advocacy through the press conference, press release and press note, social media, and offline actions or events to influence policymakers in order to create a supportive environmental condition for behavioral change.
Support Group Communication untuk Kesehatan Mental pada Pasien Covid-19 di Kota Malang Nilam Wardasari; Nia Ashton Destrity
Jurnal Komunikasi Vol. 17 No. 2 (2023): VOLUME 17 NO 2 APRIL 2023
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol17.iss2.art5

Abstract

Mental health is a major problem for Covid-19 patients who are undergoing isolation. This is feared to have a negative impact on the patient's physical condition. Support groups have the potential to reduce and relieve psychological discomfort for patients and contribute to the recovery of Covid-19 patients. This research aims to identify the communication process and communicative behavior in the Covid-19 patient support group. The research was conducted qualitatively. In-depth interviews were conducted with four Covid-19 survivors who had been hospitalized at the Idjen Boulevard Field Hospital in Malang City. This research shows that when patients first receive a diagnosis of Covid-19, individuals experience stress due to feelings of panic and worry due to insufficient information received. Hospital facilities support the frequency and intensity of interactions between patients. Support groups that have emerged among Covid-19 patients in quarantine homes encourage patients to share stories and experiences with each other. The presence of a psychiatrist at the quarantine home also contributes to reducing the level of stress experienced by Covid-19 patients. This research also confirms that the physical presence and face-to-face communication among patients at the quarantine house has a more significant impact than forms of support from friends and family through mediated communication.
Analisis Isi Pesan Promosi Kesehatan Program Vaksinasi Covid-19 pada Instagram Kementerian Kesehatan RI (@kemenkes_ri) Berdasarkan Health Belief Model Asa Novela Ismawardani; Nia Ashton Destrity
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.44174

Abstract

Health Belief Model dikembangkan untuk memprediksi praktik masyarakat dalam tindakan pencegahan penyakit. Belum banyak studi yang melihat konstruksi HBM pada pesan promosi kesehatan dari perspektif organisasi, sehingga riset ini ditujukan untuk mengetahui dan menganalisis kecenderungan penggunaan konstruksi HBM dalam unggahan pesan promosi kesehatan program vaksinasi COVID-19 pada media sosial Instagram Kemenkes RI (@kemenkes_ri). Studi ini menggunakan metode analisis isi kuantitatif deskriptif terhadap 95 unggahan pesan promosi kesehatan program vaksinasi COVID-19 pada Instagram Kemenkes RI (@kemenkes_ri) periode 3 November 2020 hingga 2 Mei 2021. Hasil riset menunjukkan bahwa konstruksi HBM dengan frekuensi kemunculan tertinggi adalah cues to action (n=66, 43,14%) dan yang terendah adalah perceived severity (n=6, 3,92%). Kombinasi konstruksi HBM dengan frekuensi kemunculan tertinggi adalah kombinasi cues to action dan self-efficacy (n=11). Unggahan yang memiliki jumlah likes dan komentar tertinggi adalah unggahan dengan konstruksi perceived susceptibility dan perceived barriers (likes=57.607, komentar=1.133).
Uncertainty Reduction Strategies on Share in Jar Skincare’s Purchase Intention Talitha Argyanti; Nia Ashton Destrity
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.18542

Abstract

Share-in-jar skincare products come up with a relatively high level of uncertainty as sales are commonly only made online, thus making it impossible for consumers to ascertain the product’s quality and suitability. Indonesians, on the other hand, are said to have a low uncertainty avoidance, which tends to be more tolerant of uncertainty and is supposed to be less active in seeking information to reduce uncertainty. This study aims to analyse the effect of uncertainty reduction strategies on the purchase intention of share-in-jar skincare products on marketplaces and social networking sites (SNS) in Indonesia. This study used an explanatory quantitative approach with a survey method. It involved 395 Indonesian consumers who had searched for information about share-in-jar skincare products through marketplaces or SNS. The multiple linear regression analysis revealed that Indonesian consumers had a low level of uncertainty avoidance but actively sought information before purchasing products. The passive, active, and interactive strategies simultaneously affected the intention to buy share-in-jar skincare products, but the active strategy had no effect when tested partially. The passive strategy was the most influential uncertainty reduction strategy toward the purchase intention of share-in-jar skincare products.
Memahami Konsepsi “Kafir” pada Organisasi Keagamaan Nahdlatul Ulama (NU) dan Muhammadiyah di Media Sosial Abdul Wahid; Fariza Yuniar Rakhmawati; Nia Ashton Destrity
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2371

Abstract

Radikalisme muncul dan berkembang di latar sosial berbeda. Di Asia, radikalisme muncul dalam bentuk identitas kelompok agama seperti ekstrem Buddha di Myanmar, ekstrem Hindu di India, dan militan Muslim di Timur Tengah dan Asia, termasuk Indonesia. Pada perkembangannya, radikalisme mewujud dalam bentuk pelabelan seperti “kafir” yang membawa konsekuensi pada diskriminasi, terutama pada kelompok non-muslim. Nahdlatul Ulama dan Muhammadiyah juga mengambil peran dalam penggunaan istilah ini. Riset ini berupaya untuk mengungkap konstruksi “kafir” oleh media di organisasi keagamaan melalui pendekatan semiotika struktural Saussure. Hasil riset menunjukkan bahwa organisasi Islam NU dan Muhammadiyah memiliki konstruksi berbeda terhadap istilah “kafir”. NU menyepakati bahwa terdapat dua konteks yang berbeda dalam penggunaan istilah “kafir”, yaitu dalam konteks keimanan (agama) dan konteks bernegara. NU merekomendasikan untuk menghilangkan penggunaan istilah “kafir” bagi non-muslim dan menggantinya dengan istilah muwathinun (warga negara) dalam konteks kehidupan berbangsa dan bernegara. Berbeda dengan NU, Muhammadiyah menekankan bahwa penggunaan istilah “kafir” memiliki kecenderungan merujuk kepada non-muslim. Istilah “kafir” tidak boleh dihilangkan dalam ajaran Islam, namun penyebutan “kafir” perlu digunakan secara bijak. Komunikasi menjadi perantara sentral dalam diskursus tentang politik identitas di Indonesia.
Co-Authors Abdul Wahid Asa Novela Ismawardani Fariza Yuniar Rakhmawati Hamdiki Ainur Roziqi Nilam Wardasari Nilam Wardasari Talitha Argyanti