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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Manajemen Indonesia JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Develop Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal EK dan BI Indonesian Journal of Law and Economics Review Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Karya Abdi Jumat Ekonomi: Jurnal Pengabdian Masyarakat BIP'S : Jurnal Bisnis Perspektif Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Kabar Masyarakat IIJSE SENMEA Jurnal Manajemen Maranatha Proceeding International Conference on Digital Education and Social Science Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Academia Open

Nuri Purwanto

Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Institut Teknologi Dan Bisnis PGRI Dewantara

Author-ID : 2419137

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 45 Documents Claim Missing Document

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Articles

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Mengangkat Potensi Jamu Tradisional sebagai Alternatif Usaha di Era Digital Nuri Purwanto
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol 2 No 3 (2021): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimas_ekon.v2i3.2084

Raising the potential of traditional herbal medicine as an alternative to business in the digital era is the theme chosen for preservation, because Indonesia's potential is rich in natural products that can be used for medicinal plants, especially with the COVID-19 pandemic, the women of PKK Tambakrejo take advantage of this opportunity by utilizing plants. ginger as a business opportunity, the implementation of the activity is carried out for three days with materials taught about, market research, product manufacturing practices to sales, the method used is using seminars and workshops, the first day is providing material in the form of seminars, the second day is a workshop, namely the practice of making products. and the third day of sales, the service process goes according to expectations.

Pelatihan Visual Marketing Untuk Promosi Produk Teh Rosella UMKM Desa Ngelele Kecamatan Sumobito Kabupaten Jombang Nuri Purwanto
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2020)
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v8i2.1692

Pelatihan strategi visual marketing yang dilaksanakan pada tanggal 10 sampai 12 Maret 2020 di desa Ngelele peserta pelatihan berjumlah 20 orang dibagi menjadi lima kelompok. Dapat terlaksana dengan baik, pelatihan dengan metode kelompok memudahkan peserta untuk saling bertanya dan belajar untuk berkoordinasi mengenai usaha mereka, wawasan para kelompok UMKM teh bunga rosella semakin bertambah, para peserta paham mengenai perubahan metode pemasaran dari pemasaran luring ke pemasaran daring, strategi membuat foto produk yang bagus serta praktek membuat caption pada status tersebut dengan konsep yang sederhana menggunakan aplikasi media sosial yaitu whatsaap,

Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian Henny Sulistiyowati; Nuri Purwanto
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.

Pengaruh E-Trust dan Online Consumer Review Terhadap Keputusan Pembelian Nuri Purwanto
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 4 No 2 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i2.357

This study aims to determine the effect of e-trust and online consumer reviews on the purchasing decisions of Tokopedia consumers in Jombang. This research is a type of verification research with a quantitative approach and using explanatory research methods. The data in this study include primary and secondary data, as well as for the population, namely Tokopedia consumers in Jombang, totaling 96 respondents. The sampling technique of this study used accidental sampling. The measurement scale uses a Likert scale, data collection uses a questionnaire with data analysis techniques using multiple linear regression analysis and processed using SPSS version 21. The results in this study show that e-trust and online consumer reviews have a significant effect on purchasing decisions. Thus, it can be concluded that e-trust and online consumer reviews affect the purchasing decisions of Tokopedia consumers in Jombang.).

Stress escapism, solo traveler motivation in terms of consumer behavior Nuri Purwanto; Langgeng Prayitno Utomo; Kristin Juwita
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.

Sistem Informasi Studi Kelayakan Bisnis (SIKUBIS) Sebagai Pendukung Pembelajaran Pada Mata Kuliah Studi Kelayakan Bisnis Rita Mutiarni; Novita Mardiani; Nuri Purwanto
COMVICE: Journal Of Community Service Vol. 6 No. 2 (2022): Oktober 2022
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v6i2.968

Sebagai salah satu perguruan tinggi terkemuka di Jombang, STIE PGRI Dewantara Jombang berupaya memberikan pelayanan semaksimal maungkin kepada seluruh mahasiswa dengan berbagai kemampuan yang dimiliki termasuk bagi mahasiswa yang lambat belajar (slow learner). Guna mendukung upaya tersebut, maka dibuatlah suatu teknologi bantu pembelajaran yang mempermudah mahasiswa dalam pelaksanaan perkuliahan salah satunya adalah pada mata kuliah studi kelayakan bisnis. Kegiatan ini bertujuan untuk menciptakan teknologi bantu pembelajaran untuk mempermudah mahasiswa untuk menyerap materi perkuliahan studi kelayakan bisnis dengan sebuah aplikasi SIKUBIS. Kegiatan ini berlangsung selama kurang lebih lima bulan dari tahap persiapan hingga evaluasi akhir kegiatan. Kegiatan ini melibatkan tim penulis, PT Insan Cendekia Nusanatara sebagi pengembang profesional, 20 mahasiswa relawan dan konsultan teknologi Pendidikan. Dari hasil kegiatan diketahui bahwa respon yang diberikan mahasiwa setelah menggunakan SIKUBIS sangat baik dan meningkatkan pemahaman. Rencana tindak lanjut dari kegiatan ini adalah pengembangan program agar bisa diterapkan pada mata kuliah yang lain.

Temanten.Id Start Up Social Enterprise : Bersatu Kita Mampu Penelitian Terapan Pada Program Wirausaha Merdeka Chusnul Rofiah; Nuri Purwanto; Langgeng Prayitno Utomo
Develop Vol 7 No 2 (2023)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v7i2.6156

This article explores Temanten.id start up Apps is a Social Enterprise Business Network focusing on collaborative efforts of young people to strengthen business resilience and sustainability. This approach offers multiple benefits which provide various kinds of conveniences for holding special Javanese weddings including counting auspicious days, as well as various complete wedding preparation ceremony https://bit.ly/E-Katalog_TEMANTEN with high-quality services at affordable prices and provide students with an authentic work experience to be flexible, operate on a project basis, and prepare themselves for a 'portfolio career'. future. The case study approach builds on previous studies (Adler & Clark, 1991; Leonard-Barton, 1992; Von Hippel & Tire, 1995; and Hoopes & Postrel, 1999). Case studies on 216 new businesses founded by 610 students from 60 universities throughout Indonesia to become new entrepreneurs. Investigating entrepreneurial product development and product development performance under multiple knowledge auspices, the authors conducted multidivisional comparative case studies, testing new products through product validation programs conducted during the learning process. Findings/Results: Temanten.Id Start Up Social Enterprise in Collaborative Business Development Run by Students: Opportunities for Students and SMEs: (1) Structure; (2) Revenue Sharing; (3) Opportunity; (4) Partner Selection and Commercialization; (5) Recruiting Operational Challenges; (6) Conceptual Future Expansion/Expansion Model; (7) Mission, Students can be better prepared for careers to gain valuable work experience before graduating as PWM participants through this model. During the PWM process, the Temanten.id team learned important points to avoid failure in startup development, including: (1) Product Time; (2) Product design; (3) Improper Distribution or Sales Strategy; (4) Unclear Business Definition; (5) Excessive reliance on a single customer; (6) Initial Capitalization; (7) Assume Debt Instruments; (8) Problems with Venture Capital (9) Ineffective team; (10) Personal problems; (11) One Track Thinking; (12) Cultural/Social Factors.

PENGARUH ECO LABEL DAN GREEN PRODUCT TERHADAP MINAT BELI Purwanto, Nuri

Publisher :

The phenomenon that is currently developing is related to how people are able to meet their biological needs but can reduce the negative impact of the process of fulfilling these needs, especially on the environment, so that a movement returns to natural products, the method of explanation (explanatory research) is the method chosen in this study. The research was conducted with the consumer object of Ades AMDK users with a sample range of 100 respondents. The data collection method used to measure the eco label, green product and buying interest variables was done by distributing questionnaires or questionnaires given to respondents via google form, hypothesis testing using partial test (t) and determinant coefficient (R2). The data is processed using SPSS. After conducting a series of data analysis, it was found that the eco label and green product variables had an effect on consumer buying interest in Ades brand bottled drinking water, although it was found that in descriptive analysis all of these variables were in fairly good criteria,

BUKU DIGITAL PRAKTIK AKUNTANSI JASA (BUDIAJA) AS A LEARNING SUPPORT IN THE INTRODUCTION TO ACCOUNTING COURSE Purwanto Nuri; Utomo Langgeng Prayitno; Mutiarni Rita
COMVICE: Journal Of Community Service Vol. 7 No. 2 (2023): Oktober 2023
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v7i2.1181

As one of the leading universities in Jombang, STIE PGRI Dewantara Jombang strives to provide the best possible service to all students with various abilities, including students who are slow learners. A learning aid technology was created that makes it easier for students to carry out lectures, one of which is the Introduction to Accounting course. This activity aims to create learning aids technology to make it easier for students to absorb the lesson with the BUDIAJA application. This activity lasted approximately five months, from the preparation stage to the final evaluation of the activity. This activity involved the writing team, a professional software developer, 20 volunteer students, and educational technology consultants. From the results of the activity, it is known that the response given by students after using BUDIAJA was very good and increased understanding. The follow-up plan for this activity is to develop the program so that it can be applied to other courses.

Inovasi Briket Daun Kering: Pelatihan Kewirausahaan Berwawasan Lingkungan untuk Masyarakat Desa Kaliwungu, Kecamatan Jombang Chusnul Rofiah; Nuri Purwanto; Erminati Pancaningrum
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2871

The problem of organic waste, especially dry leaves, is one of the environmental challenges that has not been optimally resolved in Indonesia. Kaliwungu Village, Jombang District, is one of the areas that has high potential for dry leaf waste, but has not been utilized economically. Most of this waste is simply burned, causing air pollution and carbon emissions. This community service program aims to empower environmental cadres and PKK cadres through training in making briquettes from dry leaves, which not only provides environmental solutions but also opens up business opportunities based on social entrepreneurship. The training was carried out for three days involving 30 participants. Activities included socialization, technical training, business simulations, and evaluation of results. The results showed a significant increase in participant understanding, with an average pretest score of 40% increasing to 85% in the posttest. As an output, participants succeeded in producing 300 briquettes that met alternative fuel quality standards. In addition, most participants expressed their readiness to start a briquette business independently or in groups. This program has a positive impact on social, economic, and environmental aspects, in line with the principles of sustainable development and the Sustainable Development Goals (SDGs) agenda, especially point 8 (Decent Work and Economic Growth) and point 12 (Responsible Consumption and Production). With continued assistance and collaboration with strategic partners, it is hoped that this program will be able to create a sustainable small business ecosystem based on the environment and provide wider benefits for the people of Kaliwungu Village.

Co-Authors Amelia Amelia Amelia Ayuni, Deva Benih Hartanti Chalimi, Mohamad Chusnul Rofiah Chusnul Rofiah Cupumanik Asta Virgiani Erminati Pancaningrum Erminati Pancaningrum Faradilah Trixie Agrilya Firdiyanti, Tasya Adelia Henny Sulistiyowati Herma Wiharno Huda, Ahmad Fatkul Kristin Juwita Made Iska Mahputra, Arga Prahayasa Nico Irawan Noverta Adinda Puspa Nagara Novita Mardiani Nusron, Anis Odang Supiatna Okta Mahardika Firmanda Putri, Widya Yeza Radiany, M. Andri Rahma , Bella Aulia Retnaning Tyas Rita Murtiani Rita Mutiarni Rita, Mutiarni Rofiah , Chusnul Shintia Fitri Febriani Sholikha, Tasya Fahillatus Sri Rejeki Tizha Dwi Endriana Utomo, Langgeng Prayitno Vina Ardiana Wahyuni , Risma Ika Wenda Wahyu Christiyanto Yanneri Elfa Kiswara Rahmantya

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