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All Journal Jurnal Ekonomi Jurnal Bisnis dan Manajemen Jurnal Dimensi Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Stability: Journal of Management and Business ILTIZAM Journal of Sharia Economic Research EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Journal of Business and Applied Management JURNAL EKSBIS Journal of Management and Bussines (JOMB) Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Ulil Albab
Kartika Anggraeni Sudiono Putri
Universitas Islam Negeri Maulana Malik Ibrahim Malang
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Journal : JURNAL EKSBIS

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THE EFFECT OF SOCIAL MEDIA PROMOTION AND PRICING ON PURCHASE DECISION AT CAFE SEARAH MALANG Nely Sahida; Sudiono Putri, Kartika Anggraeni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to determine the effect of social media promotion and pricing on purchasing decisions at Cafe Searah Malang. The research method used in this study is a quantitative research method. The sample used was 125 respondents (25 question items x5) referring to the Malhotra theory and the sample in this study were students in Malang. The test was carried out using the statistical package for the social sciences (SPSS). The sampling technique in this study used a purposive sampling technique. The results of this study indicate that the effect of social media promotion and pricing partially and simultaneously has a significant effect on purchasing decisions.
The Role Of Brand Image, Trust And Brand Experience On Purchasing Decisions At The Janji Jiwa Malang Coffee Shop: The Role Of Brand Image, Trust And Brand Experience On Purchase Decision At Janji Jiwa Coffee Shop Malang Nur Nadiya, Aeni; Sudiono Putri, Kartika Anggraeni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This research was conducted with the aim of describing purchasing decisions (Y) made by consumers which are influenced by the variables brand image (X1), brand trust (X2) and brand experience (X3) at the Janji Jiwa Coffee Shop in Malang City. The method used in this research is a descriptive quantitative method, by determining the consumers of the Janji Jiwa Coffee Shop in Malang City as the research population based on the phenomena that occur. Based on the predetermined population, 105 respondents were taken with the sampling technique used to determine sample characteristics using a purposive sampling technique. Meanwhile, data analysis efforts use multiple linear regression analysis methods. Based on the research that has been conducted, it was found that purchasing decisions at the Janji Jiwa Coffee Shop in Malang City are partially or simultaneously influenced by brand image, brand trust and brand experience. The more competitive the brand image is with competitors and is in line with the quality offered and is able to maintain the trust and experience of a brand, the more product purchases will occur at the Janji Jiwa Coffee Shop in Malang City.
Co-Authors Amelindha Vania Dwi Satrio Fadhila, Maratus Della Fiana, Irma Ari Fikriah, Nur Laili Hamdan Ananta Ihza Mahendra Ikhsan Maksum Linggasari, Filda Septa Maulidia, Ayu Naina Mauristania Hasman Maya Nur Akmalia Muhammad Yanuar Abdulloh Nahdi, Moehammad Robith Nely Sahida Nur Nadiya, Aeni Rezky Saputra Sami, Muhammad Yusuf Amiruddin Shaumi Ramadhani Sri Wahyuni, Sandiani Zahro Nur Latifah