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All Journal Pastura; Journal Of Tropical Forage Science LAW REFORM Jurnal Bisnis dan Manajemen BAHAS Jurnal Agroekoteknologi Journal of Agro Complex Compiler YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Agroplasma Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknologi dan Riset Terapan (JATRA) Jurnal Perangkat Lunak Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Lontara: Journal of Health Science and Technology Jurnal Ekonomi, Bisnis, dan Akuntansi Lontara Journal Of Health Science And Technology Panggung Gestus Journal Jurnal Manajemen Maranatha
Sumarsono Sumarsono
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Manajemen

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SEGMENTASI PASAR SEWA PERALATAN PEMBANGKIT LISTRIK DENGAN PENDEKATAN CLUSTER ANALYSIS (STUDI PADA PELANGGAN PT. SUMBERDAYA SEWATAMA JAKARTA) Sumarsono Sumarsono; Ainur Rofiq; Atim Djazuli
Jurnal Bisnis dan Manajemen Vol 3, No 2 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 2 Tahun 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.723 KB) | DOI: 10.26905/jbm.v3i2.409

Abstract

This research aims to identify the factors that develop market segmentation of Power Rental Equipment, as well as to reveal the profile of the segment formed by the segmentation process. This type of research is survey, which combines exploratory and descriptive research, with a purposive sampling method. The object of the research is the business customers of PT. Sumberdaya Sewatama Jakarta, with a purposive sample for a total of 48 respondents. This research using a Cluster Analysis methods.. Results of research showed the factors that necessitated priority in shaping the Market Segmentation of power rental equipment such as: delivery, quality, service, price and range. The study also profiled three segments as follows : First Time Prospect, Novices, Sophisticates on which to base further development of empirical research. The uniqueness of this study is the first market segmentation study on power rental equipment industry in Indonesia.
Co-Authors Adriani Darmawati AINUR ROFIQ Akbar Maulana Tirta Anam Ibrahim Anton Setiawan Honggowibowo apitya muktifani Atim Djazuli Baharuddin Ali Cakra Wijaya Kusuma Rahadi Didik Wisnu Widjajanto Dita Nafa Anggraeni Dwi Nugraheny Dwita Darmawati Dwiwiyati Astogini Elizabeth Nurmiyati Tamatjita Endyatna Puthut Bagus Pratama F. Kusmiyati Firwan Tan Gamal Kartono Handoyo Handoyo Hanif Abdul Latif Hasmin Tamsah Hendra Nurahmanto Herlinda Mahdania Harun Holyness Nurdin Singadimedja Indra Usmanan Kurnia Rizki Novianto Mario Agapito Arizald Gobel Mattalatta Mattalatta Maulana Arbi Maya Suhayati Mesra Mesra Muhamad Ali Mudhofar Musdalifah Musdalifah Neli Afrilliana Novrianto novrianto Nugroho, Meriana Wahyu Nur Aini Nur Iffadah, Yusrika Nurcahyani Dewi Retnowati Rahma Khairunisa Rahmadun Barokah RETNO WIDURI Rivcky Septianto Rudi Febriamansyah S. Anwar Safira Amalia Hapsari Saryanto Saryanto Sri Murni Setyawati Sudirman Sudirman Sutarwadi Sutarwadi Syamsul Hidayatullah Wintolo, Hero Yayat Giyatno Yoga Yuniadi Yuliani Indrianingsih