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All Journal JISICOM (Journal of Information System, Infomatics and Computing) Majalah Ilmiah Bijak Annusfy
Sukarni Novita Sari
Institut Ilmu Sosial dan Manajemen STIAMI
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU) Sukarni Novita Sari
Majalah Ilmiah Bijak Vol 13, No 1: march 2016
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.266 KB) | DOI: 10.31334/bijak.v13i1.53

Abstract

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.
CBIS-based information system strategy analysis in order to improve service quality at the serdang post office using SWOT Endang Supriyadi; Maya Sofiana; Redjeki Agoestyowati; Fika Aryani; Sukarni Novita Sari
Journal of Information System, Informatics and Computing Vol 6 No 2 (2022): JISICOM: December 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisicom.v6i2.961

Abstract

This study analyzes the strengths, weaknesses, opportunities and threats of the Serdang Post Office to achieve maximum results in the services offered by the Serdang Post Office, by identifying all resources and supporting courier services owned by the Serdang Post Office and analyzing strategic plans that must Serdang Post Office carried out in achieving the organizational goals that have been determined. This research, which is categorized as a qualitative description, uses the researcher as the key instrument in this study. Data collection techniques used include distributing questionnaires (questionnaires) and documentation from archives and other secondary data published by the Serdang Post Office. The results of data analysis with an external internal matrix have illustrated the position of the Indonesian Post Office in a position of growth and stability and in the SWOT quadrant diagram, the Serdang Post Office has the opportunity and strength which means that it can support aggressive growth policies so that it does not rule out the possibility that the postal services offered expanded its market share, especially to start taking into account the development of micro, small and medium enterprises that continue to grow as a new market share for postal services. Increasing the capacity of employees as one of the main elements for the company and the collaborative relationships between institutions that have been carried out or are to be carried out need special attention to maximize the performance of the Serdang Post Office.
Pengaruh Brand Ambassador Dan Strategi Marketing Terhadap Loyalitas Pelanggan  (Studi Pada Boyband Neo Culture Technology Dream Produk Tostos Di Jakarta) Sukarni Novita Sari; Meishela Husna Dewi; Juardi Juardi
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 6 (2026): February 2026 : Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/bc1rxe78

Abstract

This study aims to find out and analyze how much influence Brand Ambassador and Marketing  Strategy on Customer Loyalty in Tostos products by studying the NeoCulture Technology Dream (NCT Dream)  band, especially in the Lotte Mall Avenue Jakarta area. This research method uses a quantitative approach with survey techniques through the distribution of questionnaires to 180 respondents. In this study, the data test uses a validity test, a reliability test, a classical assumption test in which there is a normality test, a multicollinearity test, and a heteroscedasticity test, then a multiple linear regression analysis test with a t test and an f test, as well as a determination coefficient test. The results of the study show that Brand Ambassadors have an effect on Customer Loyalty with a contribution of 7.8%. Marketing strategy  also has a positive and significant influence with a contribution of 16.5%. Simultaneously, both variables exerted an influence of 16.6% on Customer Loyalty, where Marketing Strategy   had a more dominant influence
Co-Authors A. R., Hafizh Faikar Endang Supriyadi Endang Susanti Fika Aryani Juardi Juardi Meishela Husna Dewi Redjeki Agoestyowati Saktisyahputra, Saktisyahputra Sofiana, Maya Yuli Evitha