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All Journal Jurnal Ilmiah Ekonomi Islam Neraca Khidmatan Cakrawala: Jurnal Studi Islam Robust: Research of Business and Economics Studies Prosiding University Research Colloquium Wahana Islamika: Jurnal Studi Keislaman
Nur Kholidah
Program Studi Ekonomi Syariah, Fakultas Ekonomika Dan Bisnis, Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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ANALISIS FAKTOR-FAKTOR PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK BERLABEL HALAL DI PEKALONGAN Nur Kholidah; Muhammad Arifiyanto
Wahana Islamika: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/anv68b47

Abstract

The halal lifestyle has recently been sweeping the world, including Indonesia. One of the halal products that are developing in Indonesia is cosmetic products. This phenomenon has an impact on the increasing purchase of halal cosmetics. With the increasing number of cosmetic companies emerging in Indonesia, the competition in the cosmetics business is getting tougher. To be able to win the competition so as not to be left behind by consumers, producers must follow the factors behind consumer purchasing decisions for a product. The objectives of this study were 1) to identify the characteristics of the respondents, and (2) to analyze the factors of purchasing decisions for cosmetic products labelled halal in Pekalongan. This research uses descriptive analysis, factor analysis and Net Promoter Score (NPS). The results of this study found that there are three groups of new factors in purchasing decisions for halal cosmetics, namely individual factors, self-concept and socio-culture. As many as 42% of respondents tend to recommend the cosmetic products they use to others.
UPAYA MENJANGKAU PASAR LEBIH LUAS PELAKU UMKM MELALUI DIGITAL MARKETING DENGAN METODE BRANDING PACKAGING MENARIK DI DESA TUNJUNGSARI danny kurniawan; Ilham Naufal Ramadhan; Amat Sukani; Rozikin; Nurul Khasanah; Miftachul Azzahra; Khoirul Fatah; Nur Kholidah
Khidmatan Vol. 3 No. 1 (2023): Khidmatan
Publisher : Sekolah Tinggi Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/khid.v3i1.73

Abstract

This community service aims to increase economic value as well as reach the UMKM market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digital marketing directly to UMKM actors. Discussion method, interaction between two or more people who discuss basic knowledge. This method is to facilitate UMKM players who want to ask questions about material they don't understand. The practical method of applying it is by applying the knowledge that is already owned, namely by using tiktok marketing media as a means of product marketing. The results of this community service show that efforts to increase economic value and reach a wider market for MSMEs through digital marketing in Tunjungsari Village are focused on 5 things, namely helping problems, the importance of branding and business legality, product packaging, catalogs and attractive advertisements.
Co-Authors Amat Sukani Ayesha Nur Salma Cholisa Rosanti Cholisa Rosanti danny kurniawan Haifah Nabilatu Azizah Ilham Naufal Ramadhan Khoirul Fatah Leni Susanti Leni Susanti Miftachul Azzahra Miftahur Rahman Hakim Muhammad Arif Rahman Muhammad Arifianto Muhammad Arifiyanto Nurul Khasanah Qurotul Aini Rozikin