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Rodame Monitorir Napitupulu
UIN Syahada Padangsidimpuan
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Enhancement Strategy of Prospective Students’s Interest in Zakat and Waqf Management Program Rodame Monitorir Napitupulu; Sarmiana Batubara; Fahrina Putri Sapna
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 9, No 2 (2021)
Publisher : Institut Agama Islam Negeri Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v9i2.4766

Abstract

Abstract, The program of Zakat and Waqf Management at the Faculty of Islamic Economics and Business IAIN Padangsidimpuan experienced a decline in the number of students from 2018 to 2020. As a study program with a field of science that is currently trending nationally and globally, there should be an increasing number of enthusiasts, but on the contrary actually decreased. Therefore, the purpose of this study was to analyze the strategy of increasing the interest of prospective students of the Zakat and Waqf Management Study Program. This study uses a descriptive qualitative approach where the number of informants is 333 people, namely senior high school students and students from Islamic boarding schools in Padangsidimpuan City, South Tapanuli Regency and other surrounding cities/regencies. The results of the study indicate that there is some academic and non-academic information that must be added to various existing promotional media. Promotional media that must be maintained are direct selling (official websites), social media (Facebook, Instagram and Youtube, advertisements (brochures), personal selling (promotion teams to schools).
Co-Authors Anny May Saroh Simamora Etti Eriani Fahrina Putri Sapna Fahrina Putri Sapna Fany Marina Siregar Febrida Khairani Hapisuddin Nasution Harahap, Darwis Hasnan Habib Harahap Ikhwanuddin Harahap Juliansyah Silitonga Lubis, Aswadi Lubis, Delima Sari Muhammad Arsyad Rindah Febriani Harahap Rini Hayati Rizal Ma'ruf Amidy Siregar Rosnita Fitri Rukiah Lubis Sarmiana Batubara SIREGAR, BUDI GAUTAMA Utari Evy Cahyani Venny Alfayani Winda Hartina Harahap