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Journal : Journal of Dedicators Community

Peningkatan Kapasitas Kewirausahaan Melalui Teknologi Tepat Guna Dan Strategi Pemasaran Digital Pada UMKM Industri Sirup Di Kudus Zahro, Nafi’ Inayati; Fiati, Rina; Kusumodestoni, Raden Hadapiningradja; Sumekar, Kertati
Journal of Dedicators Community Vol 9, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v9i1.7891

Abstract

Kudus is one of the districts on the north coast of Central Java which has a prominent entrepreneurial tradition. There are also many types of factories and MSME businesses. All of this gives Kudus Regency its own style as a city of industry and trade. One of the MSME industries that also promotes the local wisdom culture of the city of Kudus is the herbal ginger and parijoto syrup industry typical of the Muria mountains, namely the UMKM UD Yogas Delima and CV Seleksi Alam Muria. The aim of this service activity is to encourage the development of SMEs in increasing competitiveness and improving product quality with digital marketing-based information technology, handling aspects of production, human resources, management, administration and production, as well as improving the skills of entrepreneurs, improving quality and quantity, and management. good management. The implementation method prioritizes product improvements by exploring raw materials, product design, marketing, improving HR soft skills and marketing. Implementation of activities includes mentoring, training and creation of appropriate technological tools as well as procedures and use of appropriate technological tools which are transferred to partners
Optimasi Penerapan Teknologi Tepat Guna Mesin Peniris Bawang Untuk Meningkatkan Wirausaha Di SLB Purwosari Kudus Zahro, Nafi' Inayati; Fiati, Rina; Kurniati, Diah
Journal of Dedicators Community Vol 7, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i1.4731

Abstract

SLB Purwosari, Kudus district has levels for children with special needs with various disorders ranging from elementary school to high school. The special education curriculum for students with disabilities contains general programs, special programs and self-reliance programs which are developed to strengthen students with special needs for the provision of living economically independently, not depending on others. The problems faced by partners include (1) There are still many students with special needs who have completed their studies at SLB and have not been able to live independently, both independently in taking care of themselves and economically independent, (2) There is a need for additional variations / types of entrepreneurial skills which does not require a lot of thought and high concentration with minimal risk so that it can be followed by all students, (3) Inadequate infrastructure supporting entrepreneurial skills. The implementation method of this activity is the application of appropriate technology for onion chopper machines and cooking oil draining machines. Implementation of activities includes making tools, implementing tools, socializing activities by giving lectures on pre and post use of technological tools, procedures for making use of tools, mentoring, training and operating tools, as well as procedures for maintaining appropriate technology tools. The existence of this PKM activity has an impact on increasing knowledge and skills, as well as increasing the production of products produced by partners, namely students of SLB Purwosari Kudus.