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All Journal AKUNTABILITAS Jurnal Ilmiah Ekonomi Islam DEDIKASI PKM Al-Iqtishad: Jurnal Ekonomi Syariah ICONS
Muhamad Subhan
UIN Sulthan Thaha Saifuddin Jambi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : ICONS

 1 
STRATEGI PEMASARAN LA TERA COFFEE SHOP DALAM MENGHADAPI MARAKNYA COFFEE SHOP DI KOTA JAMBI Ivy Ravika Vuri; Muhamad Subhan
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5810

Abstract

This study aims to analyze the marketing strategies implemented by La Tera Coffee Shop in facing the intense competition in the coffee shop market in Jambi City. The study employed a qualitative descriptive method, with data collection techniques including interviews, observation, and documentation. The focus of the study was on the implementation of the marketing mix (7Ps), which includes product, price, place, promotion, physical evidence, people, and processes, to maintain business existence and attract customers. The results indicate that La Tera Coffee Shop has implemented a marketing strategy through product innovation, friendly service, informative promotions, social media utilization, and a customer loyalty program. This strategy has proven to support increased competitiveness amidst intense competition. However, weaknesses remain, such as suboptimal digital promotions and the need to improve service consistency. Overall, the marketing strategy implemented has made a positive contribution to maintaining customer loyalty and strengthening La Tera Coffee  Shop's position in the local market.
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN PADA BATIK NURHIKMAH DI KELURAHAN JELMU KOTA JAMBI Rahmadani; Muhamad Subhan; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5830

Abstract

This study aims to analyze sharia marketing strategies in increasing sales of Nurhikmah batik and analyze the advantages and disadvantages of sharia marketing strategies in Nurhikmah batik in Jelmu sub-district, Jambi city. The main objective of this study is to determine and analyze sharia marketing practices and the implementation of sharia marketing principles in Nurhikmah batik. This study is a qualitative study with the type of research used, namely data collection methods using interviews, observation and documentation, data validity checking techniques using triangulation techniques, and data analysis techniques. The results of this study indicate that an important sharia marketing strategy using 4P to increase sales. One of the main solutions that can be optimized is the use of social media as a broad and dynamic marketing platform. Social media is a very potential tool to expand market reach and increase consumer awareness of the Nurhikmah batik brand. By utilizing popular platforms such as Instagram, Facebook, and TikTok, Rumah Batik Nurhikmah can reach a wider audience.
Co-Authors A. A. Miftah Boby Indrawan Eri Nofriza Erwin Saputra Siregar Ivy Ravika Vuri Juliana Juliana M. Yunus Mellya Embun Baining Nadia Lara Sapitri Rahmadani Rahmi Mardhatillah Robi Agustin Sintia Delvianti Sri Halimah Titin Agustin Nengsih