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All Journal Jurnal Scientia Jurnal Kewarganegaraan Sciences du Nord Economics and Business
Nova Erliyana
UIN Sulthan Thaha Saifuddin Jambi
Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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THE INFLUENCE OF LIFESTYLE, PRICE, BRAND IMAGE, PACKAGING QUALITY AND PRODUCT QUALITY ON PURCHASE INTEREST OF STARBUCKS CANNED PRODUCTS CUSTOMERS Zakaria Zakaria; Nur Aisyah Qadri Saiful; Ekbal Santoso; Nova Erliyana; Eva Yuniarti Utami
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1825

Abstract

This study aims to examine the relationship between variables, especially variables that influence purchase intention such as brand image, product quality, lifestyle, price, and packaging. This type of research is called quantitative research. This study used a non-probability sampling strategy for data collecting. This survey included 100 respondents in total. Multiple linear regression analysis was used to analyze the survey results. The analysis's findings indicate that brand image, product quality, lifestyle, price, and packaging all simultaneously influence purchase intention, with product quality, lifestyle, price, and packaging having a greater influence than brand image and packaging.
The Effect of Regional Financial Networks on Banking System Stability in Indonesia: A Literature Review of Linkages, Risks, and Impacts in a Macroeconomic Context Loso Judijanto; Eva Yuniarti Utami; Eko Sudarmanto; Nova Erliyana; Saida Said
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.8

Abstract

This research conducts a comprehensive literature analysis to explore the linkages, risks, and impacts of regional financial networks on banking system stability in Indonesia within the broader macroeconomic context. The systematic review synthesizes findings from diverse studies, examining both positive and negative dynamics associated with regional financial integration. Positive linkages include enhanced risk-sharing mechanisms and improved access to financial resources, while negative linkages encompass susceptibility to contagion effects and systemic risks. The associated risks, such as credit, market, and operational risks, are identified and discussed. Additionally, the research delves into the multifaceted impacts of regional financial networks on economic growth, financial inclusion, and the resilience of Indonesia's banking sector to external shocks. The synthesis of these findings provides valuable insights for policymakers, financial institutions, and researchers to navigate the challenges and leverage opportunities presented by regional financial networks.
Analisis Faktor Determinan Consumer Decision Produk Halal pada Aplikasi Pesan Antar Makanan Iwan Adinugroho; Hendy Tannady; Eva Solina Gultom; Sari Fitri; Nova Erliyana
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4437

Abstract

Abstrak Di era modern, dimana ilmu pengetahuan serta teknologi canggih berkembang pesat, pola hidup serta kebutuhan manusia juga turut berkembang. Kebutuhan wanita untuk tampil cantik akan menciptakan potensi pasar bagi produsen kosmetik. Dengan penduduk Indonesia yang mayoritas muslim, maka produk makanan yang halal akan menjadi pilihan utama bagi setiap orang yang ingin menjalankan syariat islam. Penelitian ini bertujuan untuk menguji apakah kemudahan, religiusitas, dan pengetahuan produk berpengaruh terhadap keputusan pembelian. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data menggunakan data primer melalui kuesioner. Metode sampel yang digunakan yaitu simple random sampling. Jumlah responden sebanyak 100 sampel responden. Hasil penelitian ini menunjukkan bahwa variabel kemudahan dan pengetahuan produk berpengaruh positif dan signifikan tehadap keputusan pembelian. Sedangkan variabel religiusitas tidak berpengaruh terhadap keputusan pembelian. Kata Kunci: Kemudahan, Religiusitas, Pengetahuan Produk, Keputusan Pembelian
Co-Authors Ekbal Santoso Eva Solina Gultom Eva Yuniarti Utami Hendy Tannady Iwan Adinugroho Loso Judijanto Nur Aisyah Qadri Saiful Saida Said Sari Fitri Sudarmanto, Eko Zakaria Zakaria