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All Journal Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ekonomi BIP'S : Jurnal Bisnis Perspektif
Nicko Kornelius Putra
Universitas Sanata Dharma
Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Mechanical Engineering Public Health

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Analisis Capaian Pembelajaran Pada Mahasiswa Akuntansi (Eksperimen Kuasi) Nicko Kornelius Putra; Agus Kuntoro
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 23, No 1 (2020)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v23i1.165

Abstract

Abstract. This study aims to analyze the learning outcomes shown by accounting students in certain subjects. The effort to realize learning outcomes is carried out through course simulation learning tools in the form of quizzes that are packaged in the games "Who Wants To Be A Millionaire". Participants in quasi-experimental research (quasi-experiments) are 100 Accounting and / or Management students at Sanata Dharma who have passed introductory Accounting courses, and 100 AA YKPN Accounting students who have passed introductory Accounting courses too. Participants were divided into control groups and experimental groups. The results of the feasibility analysis and quality indicators of the research model using variance-based SEM (WarpPLS 3.0 software) from samples both AA YKPN and SADHAR together showed good and significant test results as a research model. The combined results of SADHAR-AA YKPN show that the Perceived Enjoyment (PE) has a significant effect on Virtual Presence (VP) and on Learning Outcome (LO) and VP has a significant effect.Keywords:       Learning Outcome, Perceived Enjoyment, Virtual Presence, Pembelajaran Game Simulasi Abstrak. Penelitian ini bertujuan untuk menganalisis capaian pembelajaran (learning outcomes) yang ditampilkan oleh mahasiswa akuntansi pada mata kuliah tertentu. Usaha mewujudkan learning outcomes tersebut dilakukan melalui perangkat pembelajaran simulasi mata kuliah berupa kuis yang dikemas dalam bentuk permainan atau game “Who Wants To Be A Millionaire”. Partisipan dalam penelitian eksperimen kuasi (eksperimen semu) ini adalah mahasiswa Akuntansi dan atau Manajemen pada Sanata Dharma yang telah lulus mata kuliah Akuntansi Pengantar berjumlah 100 partisipan, dan mahasiswa Akuntansi AA YKPN yang telah lulus mata kuliah Akuntansi Pengantar yang berjumlah 100partisipan. Partisipan terbagi menjadi kelompok kontrol dan kelompok eksperimen. Adapun hasil analisis kelayakan dan indikator kualitas model riset dengan menggunakan SEM yang berbasis variance (software WarpPLS 3.0), dari kedua sampel AA YKPN dan SADHAR secara bersama-sama menunjukkan hasil uji yang baik dan signifikan sebagai model penelitian. Hasil gabungan SADHAR AA YKPN menunjukkan bahwa Perceived Enjoyment (PE) berpengaruh signifikan terhadap Virtual Presence (VP)  dan terhadap Learning Outcome (LO) serta VP berpengaruh signifikan terhadap LO. Kata Kunci:   Learning Outcome, Perceived Enjoyment, Virtual Presence, Pembelajaran Game Simulasi
Pengembangan Jiwa Kewirusahaan Masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul Daerah Istimewa Yogyakarta Rubiyatno Rubiyatno; Theodorus Sutadi; Albertus Yudi Yuniarto; Patrick Vivid Adinata; Nicko Kornelius Putra
Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 5, No 1 (2022): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v5i1.2504

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan wawasan mengenai kewirausahaan, serta membangkitkan dan meningkatkan jiwa kewirausahaan bagi masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul. Metode yang digunakan adalah penyuluhan dan pendampingan. Kegiatan pengabdian mampu meningkatkan pemberdayaan masyarakat dalam bidang penanaman jiwa kewirausahaan. Hasil pengabdian ini mampu menggerakkan jiwa kewirausahaan peserta sehinggga lebih mengembangkan usaha agar menjadi usahanya menjadi lebih besar, baik dalam jumlah produk yang dihasilkan maupun dalam  pemasaran..
ORGANIZATIONAL DIVERSITY: PERSPECTIVE NEED FOR COGNITION, ORGANIZATIONAL SUPPORT, AND ORGANIZATION CULTURE STUDY IN THE INDONESIAN Z GENERATION Ferrynela Purbo Laksono; Albertus Yudi Yuniarto; Nicko Kornelius Putra
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Various studies on issues of diversity have been carried out. This study is related to diversity management (Mazur, 2014). López et al (2019) research linking culture organizations to diversity. Innovative culture can increase respect for diversity. Cole et al., (2018) found identity to be the key to organizational behavior. Identity issues can determine the response of organizational members. Hsiao et al., (2015) found that diversity determines the behavior of individuals in organizations. These various studies indicate that the topic of diversity still requires further research Diversity is a complex issue in many aspects. Organizations also experience many diversity problems. The research wants to know the Zer generation’s perception of organizational diversity, perceived organizational support, organizational culture, and need for cognition. The study aimed to examine the influence of perceived organizational support, organizational culture, and the need for cognition on organizational diversity. The sample of this research is the Zer generation throughout Indonesia. The total sample collected is 335 respondents. The analysis uses Multiple Regression. Analysis tool using SPSS. This study's findings show that simultaneity influences perceived organizational support, organizational culture, and the need for cognition of diversity. Although, the findings partially show there is no influence between perceived organization support and diversity. On the other side, there is an influence between organizational culture and the need for cognition of diversity.
Peran Event Marketing, Sosial Media Marketing, dan Content Marketing Terhadap Minat Beli Adinata, Patrick Vivid; Cahyaningrum, Brigita N; Margaretha, Betchy Y; Putra, Nicko Kornelius
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.694

Abstract

ABSTRACT The apparel industry in Yogyakarta has experienced rapid growth, leading to intensified competition in the market. This study investigates the influence of event marketing, social media marketing, and content marketing on consumer purchase intention for CRSL Store, both collectively and individually. CRSL Store, a leading local brand in Yogyakarta, uses various development strategies to maintain consumer interest, including organizing music events (CRSL Concert), leveraging social media platforms (Instagram and Tik-Tok), and implementing content-based marketing initiatives. This study adopted a survey-based approach, using questionnaires as the main data collection tool, total of 112 valid respondent, who were selected based on certain criteria: familiarity with the CRSL brand, attendance at CRSL Concert #4, and age range of 17-35 years. Data analysis involved validity and reliability assessment, classical assumption test, multiple linear regression analysis, and hypothesis testing. The findings showed that social media marketing and content marketing had a significant positive impact on consumers' purchase intention for CRSL Store. In contrast, event marketing showed no significant effect. These results indicate the importance for CRSL Store to priorities and improve its social media marketing and content marketing strategies to better capture and retain consumer interest. Keywords: event marketing, social media marketing, content marketing, purchase intention, marketing strategy. ABSTRAK Industri pakaian jadi di Yogyakarta telah mengalami pertumbuhan yang pesat, yang mengarah pada persaingan yang semakin ketat di pasar. Penelitian ini menyelidiki pengaruh event marketing, social media marketing, dan content marketing terhadap minat beli konsumen untuk CRSL Store, baik secara kolektif maupun individual. CRSL Store, sebuah merek lokal terkemuka di Yogyakarta, menggunakan berbagai strategi pengembangan untuk mempertahankan minat konsumen, termasuk menyelenggarakan acara musik (CRSL Concert), memanfaatkan platform media sosial (Instagram dan TikTok), dan menerapkan inisiatif pemasaran berbasis konten. Penelitian ini mengadopsi pendekatan berbasis survei, menggunakan kuesioner sebagai alat pengumpulan data utama sebanyak 112 responden, yang dipilih berdasarkan kriteria tertentu: keakraban dengan merek CRSL, kehadiran di Konser CRSL #4, dan rentang usia 17-35 tahun. Analisis data melibatkan penilaian validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan pengujian hipotesis. Temuan ini menunjukkan bahwa social media marketing dan content marketing memberikan dampak positif yang signifikan terhadap minat beli konsumen CRSL Store. Sebaliknya, event marketing tidak menunjukkan pengaruh yang signifikan. Hasil ini menunjukkan pentingnya bagi CRSL Store untuk memprioritaskan dan meningkatkan strategi social media marketing dan content marketing untuk menangkap dan mempertahankan minat konsumen dengan lebih baik. Kata kunci: event marketing, social media marketing, content marketing, purchase intention, strategi pemasaran.
Co-Authors Adinata, Patrick Vivid Agus Kuntoro Albertus Yudi Yuniarto Cahyaningrum, Brigita N Ferrynela Purbo Laksono Margaretha, Betchy Y Patrick Vivid Adinata Rubiyatno Sutadi, Theodorus