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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) BIP'S : Jurnal Bisnis Perspektif Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR)
Adinata, Patrick Vivid
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGEMBANGAN PEMBENTUKAN JEJARING DALAM PENGEMBANGAN KEPARIWISATAAN DI TEGALBALONG Kurniawati, Lucia; Diva, Maria Angela; Yuniarto, Albertus Yudi; Adinata, Patrick Vivid; Hardanti, Yuliana Rini; Ernawati, Maria Theresia
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): April 2023
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v6i1.5319

Abstract

Tourism is considered as a interrelated system consisting of many components which are related to each other. In this case, it is impossible for a tourism provider to provide the tourism product by itself. There should be a partnership developed among many suppliers so that the tourism product has more variety. The community of Tegalbalong should do the same thing. The steps start from the USP of tourism in Tegalbalong because it will define the kind of tourism product that will be offered. Then it also defines the ones who will be invited in partering with Tegalbalong community. 
Adopsi pola sustainable consumption awareness sebagai realisasi ekologi integral bagi our common home dalam perbedaan perspektif antar generasi Pranatasari, Fransisca Desiana; Kristanto, Agustinus Tri; Wardhani, Aurelia Melinda Nisita; Kurniawati, Lucia; Adinata, Patrick Vivid
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1205

Abstract

Global warming issue, attracts collective attention because it is detrimental to human life in the future. This has a huge impact on future generations. Therefore, there is a need for public awareness of sustainable consumption patterns or responsible consumption. Adoption of sustainable products can have a positive impact on future generations in various aspects, especially in the scope of integral ecology, namely the earth as our common home. Decision-making regarding consumption patterns needs to be explored more deeply in relation to awareness of sustainable consumption between generations and needs to look at differences in perceptions between generations. The respondents used in this research were the baby boomer generation, X, Y, and Z. Quantitative research using the survey method was carried out by distributing questionnaires. The analysis technique was carried out using non-parametric statistical tests with Kruskal Wallis. The results of this research show that there are differences in the perception of sustainable consumption awareness in the baby boomer, X, Y, and Z generations.
Peningkatan Kapasitas Pengelola Eco Camp Mangunkarsa dalam Penyusunan Laporan Keuangan Rubiyatno, Rubiyatno; Harnoto, Laurentius Bambang; Yuniarto, Albertus Yudi; Adinata, Patrick Vivid; Poerwanto, Gregorius Hendra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5334

Abstract

Pengelola Eco Camp Mangunkarsa di Grigak, Gunung Kidul, Yogyakarta, menghadapi permasalahan utama terkait dengan pengelolaan keuangan, yang mencakup pemantauan pendapatan dan pengeluaran, perencanaan anggaran yang cermat, serta identifikasi sumber pendanaan alternatif untuk pengembangan lebih lanjut. Hal ini terjadi akibat kurangnya sistematisasi dan pelacakan yang tepat terhadap pengeluaran dan pendapatan. Permasalahan ini muncul karena minimnya pengetahuan dan kemampuan dalam melakukan pencatatan transaksi serta penyusunan laporan keuangan. Untuk itu, dilakukan pendekatan melalui pelatihan berbentuk workshop pembuatan laporan keuangan, yang dilanjutkan dengan pemantauan. Pelatihan yang diberikan berhasil meningkatkan pemahaman dan keterampilan pengelola dalam mencatat transaksi keuangan dan menyusun laporan keuangan. Program ini juga mengungkap tantangan yang dihadapi, seperti keterbatasan sumber daya, yang memerlukan pendekatan adaptif dan partisipatif dari mitra.
Evaluation of Digital Economy Growth: the Validity of the Data Envelopment Analysis (DEA) Method Adinata, Patrick Vivid
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9632

Abstract

This research aims to provide methodological insights that can be used in related studies, as well as offer guidance for the development and improvement of urban digital economies. Gross Domestic Product (GDP)-based scale measurement methods and input-output methods show significant variations in the measurement of digitalisation and the contribution of the digital economy. While index techniques offer convenience in the calculation and expansion of indicators, their accuracy and scientific validity are often in doubt due to subjectivity in the weighting and selection of indicators. DEA offers great flexibility by allocating input and output weights endogenously, reducing the influence of subjectivity. DEA is able to identify fast-growing cities in the digital economy, assess effectiveness, and provide strong support for managerial decision-making, as well as provide guidance for the development of smarter and more efficient cities in the future. This research makes a practical contribution to the development of more appropriate and effective digital economy policies and strategies.
Peran Event Marketing, Sosial Media Marketing, dan Content Marketing Terhadap Minat Beli Adinata, Patrick Vivid; Cahyaningrum, Brigita N; Margaretha, Betchy Y; Putra, Nicko Kornelius
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.694

Abstract

ABSTRACT The apparel industry in Yogyakarta has experienced rapid growth, leading to intensified competition in the market. This study investigates the influence of event marketing, social media marketing, and content marketing on consumer purchase intention for CRSL Store, both collectively and individually. CRSL Store, a leading local brand in Yogyakarta, uses various development strategies to maintain consumer interest, including organizing music events (CRSL Concert), leveraging social media platforms (Instagram and Tik-Tok), and implementing content-based marketing initiatives. This study adopted a survey-based approach, using questionnaires as the main data collection tool, total of 112 valid respondent, who were selected based on certain criteria: familiarity with the CRSL brand, attendance at CRSL Concert #4, and age range of 17-35 years. Data analysis involved validity and reliability assessment, classical assumption test, multiple linear regression analysis, and hypothesis testing. The findings showed that social media marketing and content marketing had a significant positive impact on consumers' purchase intention for CRSL Store. In contrast, event marketing showed no significant effect. These results indicate the importance for CRSL Store to priorities and improve its social media marketing and content marketing strategies to better capture and retain consumer interest. Keywords: event marketing, social media marketing, content marketing, purchase intention, marketing strategy. ABSTRAK Industri pakaian jadi di Yogyakarta telah mengalami pertumbuhan yang pesat, yang mengarah pada persaingan yang semakin ketat di pasar. Penelitian ini menyelidiki pengaruh event marketing, social media marketing, dan content marketing terhadap minat beli konsumen untuk CRSL Store, baik secara kolektif maupun individual. CRSL Store, sebuah merek lokal terkemuka di Yogyakarta, menggunakan berbagai strategi pengembangan untuk mempertahankan minat konsumen, termasuk menyelenggarakan acara musik (CRSL Concert), memanfaatkan platform media sosial (Instagram dan TikTok), dan menerapkan inisiatif pemasaran berbasis konten. Penelitian ini mengadopsi pendekatan berbasis survei, menggunakan kuesioner sebagai alat pengumpulan data utama sebanyak 112 responden, yang dipilih berdasarkan kriteria tertentu: keakraban dengan merek CRSL, kehadiran di Konser CRSL #4, dan rentang usia 17-35 tahun. Analisis data melibatkan penilaian validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan pengujian hipotesis. Temuan ini menunjukkan bahwa social media marketing dan content marketing memberikan dampak positif yang signifikan terhadap minat beli konsumen CRSL Store. Sebaliknya, event marketing tidak menunjukkan pengaruh yang signifikan. Hasil ini menunjukkan pentingnya bagi CRSL Store untuk memprioritaskan dan meningkatkan strategi social media marketing dan content marketing untuk menangkap dan mempertahankan minat konsumen dengan lebih baik. Kata kunci: event marketing, social media marketing, content marketing, purchase intention, strategi pemasaran.
Co-Authors Cahyaningrum, Brigita N Diva, Maria Angela Ernawati, Maria Theresia Fransisca Desiana Pranatasari Harnoto, Laurentius Bambang Kristanto, Agustinus Tri Kurniawati, Lucia Margaretha, Betchy Y Nicko Kornelius Putra Poerwanto, Gregorius Hendra Rubiyatno Rubiyatno Wardhani, Aurelia Melinda Nisita Yuliana Rini Hardanti Yuniarto, Albertus Yudi