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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Pendidikan Scholastic Repertorium: Jurnal Ilmiah Hukum Kenotariatan Akrab Juara : Jurnal Ilmu-ilmu Sosial Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Isman Isman
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Arts Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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KEPERCAYAAN MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR KAWASAKI KLX DI KABUPATEN MERANGIN Novriansyah, Yudhi; Muhammad Asman; Isman Isman
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 2 (2022): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i2.255

Abstract

The purpose of this research was to determine: (1) The Effect of Brand Trust on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin . (2) The Effect of Price Perception on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin. (3) The effect of Brand Trust and Price Perception on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin. The method in this study uses quantitative methods. The data collection method uses questionnaires, interviews, observations, and documentation. Meanwhile, the data analysis used descriptive statistical analysis, data instrument test, classical assumption test, multiple regression line analysis, and multiple determinant coefficient (R2). The results showed that: (1) There was a significant effect of Brand Trust on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin. (2) There is a significant effect of Price Perception on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin. (3)There is a significant effect of Brand Trust and Price Perception on Purchasing Decision Kawasaki Motorcycle Consumers in Kabupaten Merangin. The result of (R²) poin 0,679 show that Independent variables can explain 67,9% purchasing decision and remaining 32,1% influence by other variable out of this research.
Co-Authors Anwarsani Anwarsani Delila Fitri Harahab Ilham AR Ilham AR Levi Alkausar Misnawati Misnawati Misra Yeni R Muhammad Asman Nabila Salwa Nirena Ade Christy Nuraini Nuraini Ruliyani Ruliyani Setiono Setiono Sumiati Sumiati Sumiati Sumiati Yesni Nopy Yudhi Novriansyah Yudhi Novriansyah, Yudhi