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All Journal Jurnal Manajemen dan Agribisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR)
Hamzah Bustomi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

Abstract

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.
Co-Authors Bambang Dradjat Erna Herlina Herlina, Erna Junengsih, Junengsih Nuridah, Siti Ramdan, Mohamad Reza Suriansha Yusuf Iskandar Zeze Zakaria Hamzah