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The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.

PENGARUH KESADARAN WAJIB PAJAK, SANKSI PAJAK DAN PROGRAM SAMSAT J’BRET TERHADAP KEPATUHAN WAJIB PAJAK PADA KANTOR SAMSAT KOTA BOGOR Muhlis; Kitty Emma Wandasari; Benny Osta Nababan; Zeze Zakaria Hamzah
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.368

This study was conducted to determine the effect of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program partially or simultaneously on Taxpayer Compliance at the SAMSAT Office in Bogor City. The variables in this study consist of independent variables, namely Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program while the dependent variable is Taxpayer Compliance. This type of research is quantitative. The research was conducted directly at the SAMSAT Bogor City Office located Jl. Ir. H. Juanda No. 4, PabatonNeighborhoods Central Bogor District, Bogor City, West Java, 16121. The sample in this study is 100 taxpayers who pay motor vehicle tax at the SAMSAT Office in Bogor City. Data collection techniques using questionnaires. As for data analysis using Validity Test, Reliability Test, Classical Assumption Test, Multiple Regression Analysis Test and Hypothesis Test. The results of the study showed that partially and simultaneously the variables of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program affect Taxpayer Compliance at the SAMSAT Office in Bogor City. The variables of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program can only explain the variable of Taxpayer Compliance by 22%.

ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PT Bank Mega Tbk Periode 2017-2021 Muhlis; Faradila Ananda Putri; Zeze Zakaria Hamzah; Siana Ria; Rakhmi Amaroh
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.389

This research aims to determine the financial performance of PT Bank Mega, Tbk in the 2017-2021 period. This research uses two methods of financial report analysis, namely vertical analysis and horizontal analysis on the balance sheet and profit and loss report of PT Bank Mega, Tbk. Vertical analysis is analysis carried out on only one financial reporting period. Meanwhile, horizontal analysis is analysis carried out by comparing financial reports for several periods. The research results show that the financial report performance of PT Bank Mega, Tbk is optimal. Total assets owned have increased during the research period, besides that the total current assets owned are greater than the total liabilities. Total income increased during the research period, although in 2018 it decreased but it was not significant. So the current year's profit continues to increase during the research period.

PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, INVENTORY TURN OVER DAN RETURN ON ASSET TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA PERIODE 2018-2021 Zeze Zakaria hamzah; Yolan Cinthia Husen; Muhlis; Nur Kholis; Tyara Pratiwi Poenomoputri
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.394

This study aims to examine the effect of Current Ratio, Debt to Equity Ratio, Inventory Turn Over, Return On Asset on stock prices in food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2018-2021. The sampling method in this study is by purposive sampling method totaling 11 companies. This study uses panel data regression analysis with the help of eviews9 software. The results of this study show that partially the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over have no significant effect on stock prices, while the Return On Asset variable has a positive and significant effect on stock prices. Meanwhile, the results of the simultaneous study showed that the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over, Return On Asset had an effect and were significant on the stock price of companies in the food and beverage sub-sector for the 2018-2021 period.

ANALISIS KINERJA KEUANGAN PT KINO INDONESIA TBK DENGAN METODE VERTIKAL-HORIZONTAL PERIODE 2018-2022 Muhlis; Siva Tania; Syaiful Anwar; Zeze Zakaria Hamzah
Economicus Vol. 18 No. 2 (2024): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i2.409

This research aims to determine the finances of PT Kino Indonesia Tbk using the vertical method and horizontal method. Results of vertical analysis of PT Kino Indonesia Tbk for the 2018-2022 period in the financial report shows that its financial performance fluctuates every year and shows quite good results seen from the value of liabilities being smaller than equity. Meanwhile, vertical analysis in the 2018-2019 profit and loss report shows a significant increase. from the profit percentage each year, but in 2020-2022 there was a decline due to the start of the coronavirus pandemic until the end of the pandemic period which caused limited business movements in various industries. Results of horizontal analysis of PT Kino Indonesia Tbk for the 2018-2022 period in the financial report show that the financial performance for 2018-2021 is quite good, judging by the percentage of total liabilities which always decreases, and total assets are greater than total liabilities, but in 2022 the results show less well, judging by the percentage increase in liabilities. short-term. Meanwhile, the horizontal analysis of the 2018-2019 profit and loss report shows quite good results assessed by the percentage of revenue that has increased, but in 2020-2022 the results are less good assessed from the percentage of revenue and profit for the current year that has decreased.

ANALISIS KUALITAS PELAYANAN PUBLIK TERHADAP MASYARAKAT DI DESA KLAPANUNGGAL KECAMATAN KLAPANUNGGAL KABUPATEN BOGOR M. Zairin; Surya Purnama Adi; Zeze Zakaria Hamzah; Muhlis
Economicus Vol. 18 No. 2 (2024): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i2.414

This study aims to determine the quality of public services on community satisfaction in Klapanunggal Village, Klapanunggal District, Bogor Regency. This research uses quantitative methods with a descriptive approach, and by providing a systematic and accurate description of the perceptions, the community about the quality of public services provided by Klapanunggal Village, Klapanunggal District, Bogor Regency. The results of the analysis with the Service Quality (SQ) method show that there is a gap in all elements of public services, which means that the community is not satisfied with the quality of public services provided by Klapanunggal Village. While the level of community satisfaction calculated using the Customer Satisfaction Index (CSI) method shows a result of 76.2%, meaning that it is included in the category of people feeling quite satisfied with the quality of public services in Klapanunggal Village, but not yet very satisfied. Furthermore, based on the results of the analysis with the Cartesian diagram of the Importance Performance Analysis (IPA) method, it is known that the service indicators included in the top priority (Quadrant A) to be improved in order to increase community satisfaction in the future are indicators P6 (competence / ability of officers), P8 (handling complaints) and P9 (quality of facilities and infrastructure).

PENGARUH CURRENT RATIO (CR) DAN NET PROFIT MARGIN (NPM) TERHADAP RETURN ON ASSETS (ROA) PADA PT ANEKA TAMBANG, TBK TAHUN 2017-2022 Zeze Zakaria Hamzah; Larasati; Muchammad Hamdani; Muhlis
Economicus Vol. 18 No. 2 (2024): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i2.415

This study is intended to determine the Effect of Current Ratio (CR) and Net Profit Margin (NPM) on Return on Assets (ROA) at PT Aneka Tambang, Tbk on financial statements in 2017-2022 and become one of the references regarding research on the analysis of financial statements in company. This research uses quantitative methods with classical assumption test techniques, multiple linear regression test, hypothesis test and determination coefficient test in IBM SPSS 22 statistical applications. The results in the classical assumption test, this study was found to have normal distribution values, did not experience heterochedascity, was not exposed to multico problems, and there was no autocorrelation. The linear regression test shows that the Current Ratio has an inversely proportional influence on the Return on Assets because it shows a positif value 0.010 while the Net Profit Margin has a direct influence on the Return on Assets because it shows a positive coefficient value 0,469. The results of the test concluded that the Current Ratio partially did not have a positive and significant effect on the Return on Assets, and the Net Profit Margin partially had a positive and significant effect on the Return on Assets. Meanwhile, simultaneously, Current Ratio and Net Profit Margin have a positive and significant effect on Return on Assets with a value of 73,1%.

PERANCANGAN DAN IMPLEMENTASI APLIKASI SISTEM PENGENDALIAN MUTU UNTUK MENINGKATKAN EFEKTIFITAS OPERASIONAL PADA KANTOR JASA PENILAI PUBLIK (KJPP) Muchammad Hamdani; Zeze Zakaria Hamzah; Muhlis Muhlis; Jarot Wuryanto; Jaka Permana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 2 (2025): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.2

Each company has a need to have a system that can support its business processes, such as The Public Assessor Services (KJPP) that play an important role in determining the economic value of a property. The assessment process carried out by the company KJPP has arried out by hand at less efficient value. The creation of web-based applications for the quality control system is aimed at making it easier in the assessment process and meeting the current standard rules obligations. The prototype aims to design and implement applications for the quality control system of the company in order to make the assessment process more effective. The prototype generated applications for the quality control system on the KJPP using the System Enterprise Resource Planning (ERP) system using the double diamond method. In the double diamond, there are four major stages: discover, define develop, deliver. The results of the prototype to the evaluation point out that the application of this quality control system is very effective for improving the operation of the KJPP is shown by the evaluation using a col 4 point scale with a 3.8 value of satisfaction from 4 (94%).

ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PT Bank Mega Tbk Periode 2017-2021 Muhlis Muhlis; Zeze Zakaria Hamzah; Siana Ria; Rakhmi Amaroh; Faradila Ananda Putri
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.4

This research aims to determine the financial performance of PT Bank Mega, Tbk in the 2017-2021 period. This research uses two methods of financial report analysis, namely vertical analysis and horizontal analysis on the balance sheet and profit and loss report of PT Bank Mega, Tbk. Vertical analysis is analysis carried out on only one financial reporting period. Meanwhile, horizontal analysis is analysis carried out by comparing financial reports for several periods. The research results show that the financial report performance of PT Bank Mega, Tbk is optimal. Total assets owned have increased during the research period, besides that the total current assets owned are greater than the total liabilities. Total income increased during the research period, although in 2018 it decreased but it was not significant. So the current year's profit continues to increase during the research period.

PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, INVENTORY TURN OVER DAN RETURN ON ASSET TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA PERIODE 2018-2021 Zeze Zakaria Hamzah; Muhlis Muhlis; Nur Kholis; Tyara Pratiwi Poenomoputri; Yolan Cinthia Husen
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.13

This study aims to examine the effect of Current Ratio, Debt to Equity Ratio, Inventory Turn Over, Return On Asset on stock prices in food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2018-2021. The sampling method in this study is by purposive sampling method totaling 11 companies. This study uses panel data regression analysis with the help of eviews9 software. The results of this study show that partially the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over have no significant effect on stock prices, while the Return On Asset variable has a positive and significant effect on stock prices. Meanwhile, the results of the simultaneous study showed that the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over, Return On Asset had an effect and were significant on the stock price of companies in the food and beverage sub-sector for the 2018-2021 period.

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