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This Author published in this journals
All Journal Rekayasa Mesin Journal of Engineering and Management in Industrial System Journal of Innovation and Applied Technology Jurnal Ilmiah Teknik Industri
Amanda Nur Cahyawati
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Journal : Journal of Engineering and Management in Industrial System

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KANSEI ENGINEERING AND EYE TRACKING IN TEA PACKAGING DESIGN FOR ENHANCING CONSUMER APPEAL Cahyawati, Amanda Nur; Fathimahhayati, Lina Dianati; Tontowi, Alva Edy
JEMIS (Journal of Engineering & Management in Industrial System) Vol 12, No 1 (2024)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

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Abstract

This research aims to determine the design specifications for tea drink packaging that appeal to consumers using Kansei and eye-tracking techniques. Kansei Engineering focuses on developing products that align with consumers' feelings and emotional needs. Eye-tracking provides insights into how consumers see and interact with packaging, as evidenced by total fixation duration, allowing for the identification of design elements that attract the most attention and influence consumer perception. The application of eye-tracking and Kansei Engineering helps match customer perceptions of products with their functional and technical specifications, providing a holistic and effective approach to increasing sales and consumer satisfaction. Integrating these two methods makes the design process more consumer-focused, combining emotional and visual appeal, thereby increasing attractiveness and potential consumption. The urgency of this research lies in its potential to revitalize the tea industry in Indonesia by utilizing innovative packaging designs. Enhancing consumer appeal to tea products through the integration of Kansei Engineering and eye-tracking, which are visually and emotionally engaging, addresses the main obstacle to low tea consumption in Indonesia. Thus, it contributes to the growth of the tea market and promotes healthier beverage choices among Indonesian consumers. The research results show that an aesthetic packaging design requires a sports cap type lid, a convex bottle body, a plain motif, and a square cross-section. Ergonomic packaging design requires a flip cap type lid, a wave-shaped bottle body, a textured motif, and a round cross-section. Simple packaging design requires a straw cap type lid, a serrated bottle body, a plain motif, and a square cross-section. This research aims to revitalize Indonesia's tea industry through consumer-oriented packaging design, increasing emotional and visual appeal. Key implications include increased consumer appeal, potential for increased consumption, better marketing strategies, and packaging design innovation that resonates emotionally with consumers.
A MODIFICATION OF TIBREWALA, PHILIPPE, AND BROWNE'S ALGORITHM FOR MULTI-SHIFT MANUFACTURING WORKERS SCHEDULING Wahyudi, Adhie Tri; Zendrato, Rosleini Ria Putri; Indrasari, Anita; Suparti, Erni; Prayuda, Fendi; Cahyawati, Amanda Nur
JEMIS (Journal of Engineering & Management in Industrial System) Vol 12, No 1 (2024)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

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Abstract

The SME under study, which specializes in hard wooden and leather furniture for foreign markets, encountered difficulties in integrating their make-to-order production system with tight shipping export deadlines. This necessitated a systematic worker scheduling technique in order to satisfy production targets and reduce labor expenditures. The aim of this research was to design a worker scheduling system to ensure that the production makespan corresponded to the available time limitations. The study found that the Tibrewala, Philippe, and Browne algorithm for multi-shift workers scheduling significantly reduced labor costs while ensuring order fulfillment within predefined constraints, emphasizing the need for additional research that includes all production cost variables for more comprehensive cost savings.
Co-Authors Adhie Tri Wahyudi Alva Edy Tontowi Anita Indrasari Dwi Hadi Sulistyarini Erni Suparti, Erni Lina Dianati Fathimahhayati, Lina Dianati Prayuda, Fendi Putu Hadi Setyarini Rosleini Ria Putri Zendrato