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Analisa User Experience Terhadap Customer Loyalty Gopay dengan Trust Sebagai Variable Intervening Alex Chandra; Fanni Tanisya; Anggellya, Febby; Fiona Livianti; Melisa
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1042

Abstract

As time goes on, most of our daily payments can be done cashless or digitally. This has brought a new market for digital payment services, and one of the major players in this industry in Indonesia is GoPay. GoPay is a digital payment service fully integrated with the GoJek application and recently Tokopedia as well. In addition to that, the ability to do QRIS payments directly from the GoJek application has made it very popular, especially among young people who also frequently use services like GoFood, GoRide, or GoCar. However, in this new competitive market, User Experience and Trust are essential for building Customer Loyalty. Therefore, in this study, the author intends to analyze how User Experience and Trust influence Customer Loyalty in the GoPay digital payment application in Batam City. For this study, the data will be collected through questionnaires then be processed using the Structural Equation Modeling (SEM) method. The author successfully obtained 403 sample data from the residents of Batam City through distributed questionnaires, which were then tested by using the SPSS application. Based on the results, the conclusion is that User Experience and Trust have an influence of 0,665 and 0,266 towards Customer Loyalty, and with an influence of 0,642 of User Experience towards Trust in GoPay
Characteristics of the Application of Economic Law in Development in Indonesia Chandra, Alex; Afriani, Linda
Journal Socio Humanities Review Vol 3 No 1 (2023): VOLUME 3 NUMBER 1 MARCH 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v3i1.8524

Abstract

Economic law develops as the background of the rapid growth and development of economic activity in almost all parts of the world. The presence of the main economic law aims to regulate and limit all economic activities for the implementation of economic activity and economic development are not always appropriate and ignore the rights and interests of the wider community. Law of increasing economic development, one example when entering the era of the free market. Objective application of the law in the Indonesian economy is to set the rule of law to be easy in terms of planning related to the economy and pemerataannya for economic policy towards a pro-people. Therefore, it is necessary that every topic of discussion was the economy or technology experts and legal experts are concerned, especially regarding the development of various forms of corporate law in the Indonesian economy to come, which, according to the Working Group for the Economy, Finance and Industry (Ekuin) seen as a problem that is still not enough to be touched by the Indonesian Corporate Law. Economics that must be addressed in the conceptual, systemic and professional, but also the field of economic law and must be studied in line with the policy direction of the economy.