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All Journal Jurnal Manajerial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Cidea Journal Global Leadership Organizational Research in Management
Evianah Evianah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajerial

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PENCARIAN INFORMASI UTILITARIAN MELALUI ELECTRONIC WORTH OF MOUTH SERTA DAMPAKNYA TERHADAP PEMBELIAN ONLINE DI LAZADA Dewi Nuraini; Evianah Evianah
Jurnal Manajerial Vol 6 No 01 (2019): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.30587/jurnalmanajerial.v6i01.863

Abstract

This study was conducted to determine the effect of utilitarian information search on online purchases through E-WOM. This research is a quantitative study, with a population of respondents who are LAZADA consumers in Surabaya and the sample technique uses purposive sampling. The number of respondents taken was 70 people. The hypothesis in this study was analyzed using the smart PLS method with the results of H1: Utilitarian information search has a significant effect on accepted online purchases. H2: Utilitarian information search has a significant effect on Electronic Word of Mouth (E- WOM) received. H3: electronic word of mouth (E-WOM) has an effect on accepted online purchases.
Co-Authors Dewi Nuraini Dwi Indah Mustikorini Gimanto Gunawan wiwik herawati