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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Akuntansi dan Pajak Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EconBank : Journal Economics and Banking Jurnal Ilmiah Edunomika (JIE) Jurnal Visi Manajemen (JVM)
Rahmi Yuliana
STIE BANK BPD JATENG
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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ANALISIS GREEN PRODUK, GREEN MARKETING DAN GREEN KNOWLADGE DI KOTA SEMARANG Rahmi Yuliana; Setyo Pantawis
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4389

Abstract

This study aims to analyze how big the consumer's decision in using The Body Shop product in the city of Semarang. The sample used in this study was 100 people using the accidental sampling method, namely the method in selecting the sample. In this study, purchasing decisions were significantly influenced by green product, purchasing decisions are significantly influenced by Green Marketing, purchasing decisions are significantly influenced by Green Knowledge. Keywords: Green product, Green Marketing, Green Knowledge
Co-Authors Catur Fatchu Ukhriyawati Fanny Islami Nasution Filatrovi, Eldes Willy Karyono Karyono Rinwantin, Rinwantin Setyo Pantawis Setyo Pantawis Sriwati Sriwati TAOFIK HIDAJAT, TAOFIK