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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen eCo-Buss Journal of Economics and Business UBS Dynamic Management Journal Jurnal Ekonomi Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Asron Saputra
Universitas Putera Batam
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : eCo-Buss

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Pengaruh Tingkat Suku Bunga, Promosi, Dan Kinerja Karyawan Terhadap Minat Peminjaman Nasabah Pada PT Alco Dana Mandiri Batam Rosalyn Sianipar; Asron Saputra
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.495

Abstract

This study aims to identify the effect of interest rates, promotion, and performance, towards customers interest on loaning at PT Alco Dana Mandiri Batam. Population that studied are customers at PT Alco Dana Mandiri per year totaling 756 customer per 6 months calculation, and using a sample of 260 people. This research was conducted using the Random Sampling technique. technique used in this research consist in descriptive test, test of vailidty, reability test, test of normality, multicolinear test, heterocedasity test and using multiple linear regression test, determination test, t test and f test. The results of this study are that the calculated F value is 65.972 which is way higher than the f that show up in table which valued at 2.417 also the significance value in sig. resulting 0 value which is least than 0.05, therefore there is a simultaneous effect formed by all independent variables that consists of interest rates, promotion and performance
Pengaruh Celebrity Endorser Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Batam Sri Kinanti; Asron Saputra
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.635

Abstract

This study aims to be able to find out the effect between celebrity endorsers, brand images and product quality on purchasing decisions on Scarlett Whitening products in Batam City. This research uses a quantitative approach with the method. There were 375 respondents taken in this study, with a population of buyers or users who were interested in buying Scarlett Whitening products in Sekupang District, Batam City and aged 15-29 years. Techniques in giving and drawing samples as data researchers utilize purposive sampling. By distributing questionnaires and collecting data, from the distribution the researcher uses a questionnaire on a Likert scale. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study uses multiple linear regression analysis and the analysis of the coefficient of determination (R2), while the hypothesis test in this study uses (T test) and (test F ) by using SPSS software program version 25. The results of the coefficient of determination (R2) obtained are the Celebrity Endorser variable, brand image and product quality affect 54.9% on purchasing decisions. From the results of the T test and the F test, it can be concluded that partially the celebrity endorser, brand image and product quality have a significant effect on purchasing decisions, as well as simultaneously celebrity endorser bradn image and product quality has a significant effect on purchasing decisions
Pengaruh Kualitas Produk, Minat Beli dan Perilaku Konsumen Terhadap Keputusan Pembelian di Minimarket Victoria Tiban Novianti Novianti; Asron Saputra
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.656

Abstract

A factors can lead more competitors, technology and education related to marketing, can increase speed and stimulate business owners in realizing innovations that can develop and manage their business meeting the needs of consumers. Product quality activities, purchase intention and consumer behavior influenced consumers on purchasing decisions. The aims of that studies is determining effects of product quality, purchase intention and consumer behavior on purchasing decisions at Victoria Tiban Minimarket. This researches are conducte use quantitative techniques. The researches sample used was 357 respondents are use as data collection techniques. By using SPSS 25 software, analysis techniques include descriptive statistical, data quality, classical assumption, influence, and hypothesis testing. Based on the results, product quality, purchase intention, and consumer behavior influence purchasing decisions by 46.1%. It was found that product quality, purchase intention, and consumer behavior had a positive and significant effect partially or simultaneously on purchasing decisions at Victoria Tiban Minimarket.
Pengaruh Kualitas Pelayanan Dan Minat Beli Terhadap Kepuasan Pelanggan Warung Kaki Lima di Batam Milenia Fitri Setya Putri; Asron Saputra
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.674

Abstract

The culinary business is a business that is growing rapidly and rapidly, as evidenced by culinary business actors emerging with the latest innovations aimed at attracting customer interest. Likewise with business actors in the Riau archipelago, especially in the city of Batam, the culinary business is experiencing quite good development. It can be seen that there are many culinary delights using concepts that are no less interesting to be the choice of consumers, such as: street food stalls, restaurants, coffee shops, and taverns. So that business actors must improve the quality of service so that consumer buying interest increases as well as customer satisfaction. Service quality is very closely related to customer satisfaction and is an important factor that must be considered by every business actor who aims to attract customers. Likewise with consumer buying interest in addition to good service quality, an ordering system that makes it easier for consumers is also able to attract customer buying interest. So that in this case customer satisfaction is very effective in retaining its customers in a long period of time. The purpose of this study was to determine whether service quality and purchase intention affect customer satisfaction in street food stalls in Batam. Methods of data collection through the distribution of questionnaires with a sample of 383 respondents. The type of research used is quantitative research with multiple regression analysis methods. The results showed that the variable of service quality on customer satisfaction, t value 13.738 > t table 1.966, and Sig 0.000 <0.05, so it can be concluded that the variable service quality has a positive and significant effect on customer satisfaction. The variable of buying interest on customer satisfaction has a t count of 3.245 > t table of 1.966, and a significant 0.001 <0.05 so it can be concluded that the variable of buying interest has a positive and significant effect on customer satisfaction. While simultaneously it can be obtained f count value of 193.790 > f table 3.02 and Sig 0.000 <0.05. Thus it can be concluded that Ho is rejected and Ha is accepted.
Pengaruh Beban Kerja, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT Volex Nani Hartati Sihotang; Asron Saputra
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.756

Abstract

This study aims to analyze the effect of workload, work discipline, and job satisfaction on employee performance at PT Volex. The type of research used is descriptive with a quantitative approach. The population used is all employees who work as production operators in the ICA department at PT Volex in 2023 with a total of 112 employees with sampling based on saturated sampling, using a questionnaire distributed to PT Volex employees. The collected data were analyzed using multiple linear regression methods which were tested involving data quality tests, classic assumption tests, influence tests and hypothesis tests, to determine the effect of workload, work discipline, and job satisfaction variables on employee performance. Findings in multiple linear regression analysis can show that workload has a positive relationship with a magnitude of 26.2% on employee performance. Work discipline has a positive relationship with a magnitude of 21.2% on employee performance. Job satisfaction has a positive relationship with a magnitude of 34.1% on employee performance. The findings of the analysis of the coefficient of determination (R2) that the level of employee performance can be explained by workload, work discipline and job satisfaction of 72.5%. The research results in the hypothesis testing carried out can show that workload, work discipline and job satisfaction partially or simultaneously can provide a positive and significant relationship to employee performance.
Pengaruh Motivasi, Disiplin kerja dan Komunikasi Terhadap Kinerja Karyawan PT Synergy Oil Nusantara Primus Sihotang; Asron Saputra
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.803

Abstract

Tujuan dari penelitian ini adalah agar dapat mengetahui seberapa besar pengaruh dari kinerja karyawan PT Synergy Oil Nusantara terhadap motivasi, etika kerja, dan  komunikasi. Personil perusahaan akan menjadi sampel serta populasi penelitian. Penelitian akan dilakukan di PT Synergy Oil Nusantara, sebagai subjek penelitian. Sampel penelitian memakai hingga 150 karyawan dari PT Synergy Oil nusantara yang menjadi sampel penelitian. Probability sampling digunakan untuk memastikan bahwa seluruh karyawan mempunyai giliran yang serupa untuk dijadikan sampel pada penelitian ini. Responden pada penelitian ini akan diberikan kuesioner untuk mengumpulkan data. sesudah hasil survei terkumpul, hasil survei tadi akan diolah. pada penelitian ini, nilai f hitung sebanyak 127,097, yang lebih tinggi dari nilai f tabel 2,70.
Co-Authors Daniel Septian Daris Purba Intan Utna Sari Iwan Iwan Jhovie Pratama Putra Lussy Putri Satriawan Milenia Fitri Setya Putri Nani Hartati Sihotang Novianti Novianti Primus Sihotang Rosalyn Sianipar Sri Kinanti Triana Ananda Rustam Winda Evyanto Yosefin Meinin Dita Putri Yuli Siyamto, Yuli Yvonne Wangdra