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Journal : Scientific Journal of Informatics

Securing Digital Wallet Loyalty: Unveiling the Impact of Privacy and Security Rio Guntur Utomo; Rahmat Yasirandi
Scientific Journal of Informatics Vol. 11 No. 2: May 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i2.2423

Abstract

Purpose: The study investigates the fast-evolving fintech landscape, specifically the impact of digital wallets on the financial industry. It focuses on the competitive digital wallet market in Indonesia, examining how service quality influences user satisfaction and loyalty in a saturated market. By integrating a Security variable into the E-Servqual method, this research aims to offer a new perspective on assessing the effects of digital wallet services on user satisfaction and loyalty. Methods: This study employs the Modified E-Servqual model with an added Security variable to explore how service quality variables like Site Organization, Efficiency, Personal Needs, Privacy, Reliability, Responsiveness, Security, and User’s Friendliness impact customer satisfaction and loyalty in digital transactions. Surveying 287 digital wallet users, mostly GoPay, OVO, ShopeePay and DANA, the research provides a detailed analysis of these variables' effects on E-Customer Satisfaction and E-Customer Loyalty. Result: The findings show that digital wallet users value certain service quality aspects differently in terms of their impact on satisfaction and loyalty. While variables like Reliability, User’s Friendliness, Personal Needs, Privacy, Security, and Efficiency significantly influence user satisfaction, Site Organization and Responsiveness do not. This highlights the importance of security and efficiency in enhancing user satisfaction and loyalty in digital wallets. Novelty: The study's novel contribution is integrating a Security variable into the E-Servqual method, enhancing the assessment of digital wallets' inherent security risks. This integration provides a detailed analysis of how security impacts user satisfaction and loyalty, alongside other service quality factors. This systematic evaluation offers new insights for improving service quality, benefiting companies in the competitive digital wallet market, and informing future research on customer loyalty and provider success.
Evaluation of Travel App’s Usability Using the System Usability Scale Method Revi Raka Putra; Rahmat Yasirandi; Muhammad Mirza Qusyairi
Scientific Journal of Informatics Vol. 11 No. 2: May 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i2.4509

Abstract

Purpose: The objective of this study is to assess the usability of the Baraya Travel application, highlighting areas for enhancement to improve the online ticket booking experience for users. By concentrating on the Baraya Travel app as the research subject, the study intends to offer valuable insights for its developers. It emphasizes user feedback and recommendations to improve interface navigation, application speed, and the addition of new features, ultimately increasing convenience and ease of use. This study aims to provide an extensive examination of the app's performance, identifying precise areas where improvements can be made. Methods: Using the Usability Testing methodology, particularly emphasizing the System Usability Scale (SUS), this study employs a quantitative research strategy. Surveys were administered to 409 Baraya Travel application users to gather primary data concerning usability aspects including user interface navigation, application responsiveness, and user convenience. The statistical analysis utilized both descriptive statistics, encompassing measures of central tendency and variability, to summarize the data, and potentially inferential tests like correlation analysis or t-tests, to investigate relationships and disparities between variables. The selection of statistical analysis aimed to offer a thorough interpretation of the data and extract meaningful insights into the usability of the Baraya Travel application. Furthermore, the utilization of the SUS evaluation metric provided a standardized measure to evaluate usability and facilitate comparisons across studies, ensuring consistency and reliability throughout the evaluation process. Result: The examination of the SUS questionnaire indicated that users of the Baraya Travel application provided an average score of 75.26. This score suggests that the application demonstrates a commendable level of usability, earning a "Good" rating and a Letter Grade of "B". Nonetheless, there remains potential for enhancement to reach the desired standard of perfection. Users offered invaluable feedback and suggestions, highlighting the necessity for enhanced user interface navigation, improved application speed, and the implementation of additional features to augment convenience and user-friendliness. Novelty: This research provides valuable insights for Baraya Travel application developers, emphasizing areas for improvement based on user feedback and suggestions. It contributes to the progression of online ticket booking systems, with the goal of enriching the overall travel experience for users. Highlighting the significance of user-friendly interfaces, efficient application performance, and convenient features is crucial for enhancing user satisfaction and fostering loyalty. Subsequent research endeavors could explore further factors influencing user satisfaction and loyalty in the context of digital travel applications.
Co-Authors Afif Dhiaulhaq Ainun Azizah Aji Gautama Putrada Alfitranta Armikha Zahri Alifudin, Ridhwan Andi Annisa Shalsa Hardiyanti AS Andrian Rakhmatsyah Annisa Gustien Widowati Annisa Marwa Nursantoso Anom, Rahmat Indira Pratama Arif Indra Irawan Ariq Musyaffa Ramadhani Arrauf, Moh Fawwaz Asyfa Dwi Olyvia Bernadus Ricardo Saputra Cintya Risquna Risquna Danu Fawwaz Gimnastian Devani Adi Permana Dita Oktaria Doan Perdana Emiya Fefayosa Br Tarigan Endro Ariyanto Erlandya, Moch Rizky Gumelar Erwin Susanto Falea Amira Nafisa Fauzi Fadhlurrahman Susanto Febrianti, Amalia Rizki Hamzah Misbachul Adlan Hans Prabowo Hilal Hudan Nuha Irvan Naufali Rahmanto Isa Mulia Insan Jati Hiliamsyah Husen Jati, Riyan Kuncoro Joel Andrew M. K. Ginting Kimberly Kailla Kobthong Ladkoom Krisna Ardhi Tama M Alvie Helmuzar M. Deta Gian Faiz Maman Abdurohman Maslin Masrom Maulidatul Aulia Zahib Mirza Qusyairi, Mohammad Mohamad Arya Mandalika Mohammad Mirza Qusyairi Muhammad Aditya Tisnadinata Muhammad Al Makky Muhammad Faridz Setiawan Muhammad Faris Ruriawan Muhammad Johan Alibasa Muhammad Karoma Yuda Muhammad Kukuh Alif Lyano Muhammad Mirza Qusyairi Muhammad Rizki Adiwiganda Muhlis Anwar Nasruddin, Itsna Siha Arzaqi Adma Novian Anggis Suwastika Nuha, Hilal H Parman Sukarno Qonita, Qori Qusyairi, Mohammad Mirza Rahmat Indra Pratama Anom Rahmat Irianto Raihan Armadyana Ramadhan, Arga Revi Raka Putra Ridha Muldina Negara Ridhwan Alifudin Rio Guntur Utomo Santiago Paul Erazo Andrade Seiba Shonia Sidik Prabowo Sri Rezeki Stelamaris, Bonefasia Salvatore Sukmaji, Muhammad Thanasopon, Bundit Thasya Nurul Wulandari Siagian Wajdi, Halim Zaky Jacoeb , Yusoff